Portfolio

1. HELLO !
Brand Story Teller
Inspiration Seeker
I am Suphatthana

2. I got Master of Arts
Advertising and Marketing
University of Leeds
I studied Hard,
But Traveled Harder!
I am Business Manager
Freelancer
Brand & Communications
BA Psychology @Thammasat

3. Portfolio
By Industry: • Luxury Goods
• Cosmetic / Beauty
• Technology / Innovation
• Digital Platform
• Automobiles / Yachts
• Real Estate

4. Premuim Luxury
40%
Luxury
27%
Entry– Level
6%
Middle- Level
27%
International Brand73%Local Brand 27%
Brand Segmentation

5. Brand Identity
To
Executions

6. Brand
Experiences
Literature
research
“Luxury”
Thainess
To
High Society
Foreigners

7. Pop-up Stores
• Paragon
• Siam Center
• 2 Airports (Duty free)
Communication
• Digital
• Celebrity
Endorsement
• Product ReviewTrade Exhibition

8. Timeless and Younger
Cool, Modern and Luxury
Art & Fashion • The ultra British luxury car and the best engine
since 1940
• The symbol of luxury, reward and success
• Timeless and Modern design focusing on
comfort and innovative functions
• Bespoke personalization
Brand Essences

9. Exclusive Sneak Peek with Rolls-Royce
by L’officiel & Thailand Tatler
Rational
Have an exclusive live interview with GM of Rolls
Royce in New Phantom VIII on the way to
showroom in term of outstanding points of new
model e.g. design(interior/exterior),
performances, innovations and technology
Inside-The-Car
Luxurious Interior Bespoke
Outstanding comfort
High Innovation and Technology
“The quietest car in the world”
Outside-The-Car
“First Glance” design
Architecture of luxury
Effortless elegance
The finest automobile on earth
HIGHLIGHTS

10. WOMEN BETWEEN 25 AND 55
Fashion and Beauty Sophisticated
Runway Luxury Seekers
Target Audiences
Focus
FASHION
BEAUTY
WATCH&JEWERLY
ESCAPE&VOYAGES
FACEBOOK 845,409 Likes
INSTAGRAM 253K FOLLOWERS
YOUTUBE 11,395 SUBSCRIBERS
Social Media
Target Audiences
Focus
High - Society
Luxury Fashion & Beauty
Watches/Jewelry/Travel
Restaurants / Culture
men and women, age 30 - 45,
high education, medium and
high revenues, middle and top
managers or business owners.
Social Media
FACEBOOK 57,173 Likes
INSTAGRAM 5,605 FOLLOWERS
Proposed Media

11. Pre-Event
• Highlight Snapshot / Teaser (Online)
Media Executions Plan
Sneak Peek Event
• Live VDO
• Interview posted on L’officiel Facebook
Post-Event
• Photo Album (Online)
• L’officiel Magazine

12. Pre-Event
• Product Teaser (Online)
Real Executions
Sneak Peek Event
• Live VDO
• Interview
Post-Event
• Photo Album (Online)

13. Content Implimentation
“Localize Dutch to Thai”
“Geek speaks CEO”

14. Localization
Sales Increase
by 6%

15. X

16. I Hope
You
Enjoy
Cheers !