This is related to how Samsung strategy is different than apple.

1. STRATEGY
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Presented
by,
Sushil mahato
Ensteen clive
Krishna priya
Karthik

2. Samsung strategy different
from Apple
The ultimate fast followers:-
Learning from its competitors
Coming out with variety of devices
Filed 150 patents related to the new
technology in the Galaxy S4.
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3. When you have cash use that
aggressively
Samsung's research spend is 5.7 percent
of its revenue, compared to 2.4 percent
for Apple.
company increased its advertising budget
five-fold, to $401 million from $78 million
in US. That's $68 million ahead of Apple,
and more than $200 million ahead of its
nearest competitor in the Android market.
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4. Supply chain and distribution
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5. Committed Management
When Samsung decides to get into a
business, it goes hard. Within the past
decade, it went from just beginning to
invest in making batteries for digital
devices and flash memory to being a
global leader.
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6. Alibaba.com
 Large customer segment:
Buyers can also go through the company
information section and lead trade in 27
industrial categories and 700 product sub-
categories.
More than one million categories of business
.
It has about 45 million registered users from
240 countries and regions. 6

7. Large revenue model
In China alone, there are 1.2 million
users of Alibaba.com
It has site separately for Japan and
did a remarkable job in attracting
users and recorded a growth of double
figure in the very first six months in
terms of Japanese subscribers
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8. Market place
B2B e-commerce company.
They operate two marketplaces;
a) global or an international
marketplace
b) Chinese marketplace
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9. Market strategy
Easy search option: A user can search
for buyers, suppliers and products
separately.
Helping SMEs in China and around the
world participate in global trade and
become more competitive at the global
level.
As a it is a leading company,
Alibaba.com has to research, develop
and create new concepts answering to
new needs focussing primarily on
customers' expectations. 9

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Reference
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11. THANK YOU