2. Football Transfer Review 2011
1. Technical sheet
2. Finance outlook
3. Summer transfers window 2010/11
4. La Liga squads review
5. Side by side Barça vs Real Madrid
6. Conclusions
7. Annex:
- Tables
- About Prime Time Sport
2
3. About Football Transfer Review
Football Transfer Review by Prime Time Sport provides
relevant data and insightful and independent analysis on the
Mission
variables that influence squad designs and player transfers at
main European Clubs, with special focus on Spanish La Liga
• 2 versions published every year, related to Summer and
Winter transfer markets
• Combines content produced by Prime Time Sport and
content from other relevant football industry studies
Contents • The objective is to combine the available data in a way that
helps to come-up with insightful analysis, rather than the
publication of the information itself
• Addressed to both football industry professionals and
those that follow it with special interest
3
4. Technical sheet
• Data included refer to main division of la Liga and the other top 4
European leagues (Premier League, Lega Calcio, Bundesliga and
Ligue 1)
• Transfer data only include fix amounts, except when bonuses have
been made public (50% achievement considered)
• Year to year comparisons refer to summer market only, unless
otherwise indicated
• Includes transfers that took place until August 31st 2010
Specifications • Ibrahimovic transfer form FC Barcelona to AC Milan has been
considered in the 2010/11
• Transfer data are gross of agent commissions or revenue share with
other stake holders (ie 6Mio€ paid by FC Barcelona to the agent of
Yaya Toure
• Squads review includes only players registered as 1st team players
• Sign-up means new player arrivals (not total number of registered
players) and Exits players leaving the team (even if on loan)
• Director: Bruno Batlle
• Analyst: Valeria López
Team • Communication: Román & Asociados
• Collaborates: ESADE Business School
4
5. Football Transfer Review 2011
1. Technical sheet
2. Finance outlook
3. Summer transfers window 2010/11
4. La Liga squads review
5. Side by side Barça vs Real Madrid
6. Conclusions
7. Annex:
- Tables
- About Prime Time Sport
5
6. Revenue trend top European Leagues
Mio€
2.441
2.273 2.326
1.575
1.379 1.438 1.438 1.501 1.421 1.494
1.326
1.064
972 989 1.048
2006/07 2007/08 2008/09
English Premier League mantains revenue leadership, followed by German Bundesliga.
Financial downturn does not show-up in revenues
Source Deloitte Annual Review of Football Finance, June 2010, Mio€
6
7. Profit (loss) trend at top European leagues
Mio€
-92
-109
-186
-216
-241 -233 -236
-335
2007/08 2008/09
All top leagues have experimented losses for 2 consecutive years. English Premiership
losses have grown dramatically
Source: Report from Professor JM Gay, from Barcelona University
7
8. Football Transfer Review 2011
1. Technical sheet
2. Finance outlook
3. Summer transfers window 2010/11
4. La Liga squads review
5. Side by side Barça vs Real Madrid
6. Conclusions
7. Annex:
- Tables
- About Prime Time Sport
8
9. Summer transfers window 2010/11
1. Market background
2. European Football
3. Spanish La Liga
9
10. Market background
• Significant deterioration of football finance at top European
Leagues, with English Premiership teams showing worst trend
• Absence of exceptional situations that provoked high figures of last
season summer transfer window (ie new projects Real Madrid and
Bayern Munich)
• Football management professionalization trend continues across
Market the board
• Second consecutive project at Manchester City to reach English and
European elite
• Market has given priority to player exits ahead of new player
sign-ups
• Players prioritize salary maintenance and financial stability,
considering playing possibilities a secondary factor
• First summer transfer window without “Bekcham law” fiscal
benefits at Spanish La Liga
• New regulation in the UK that forces all teams to have at least 8
Regulation and home grown players out of the 25 registered
others
• Net balance of non European passport players blocked in Italy (can´t
sign if no exits)
• UEFA restrictions on circulation of players under 18
10
11. Summer transfers window 2010/11
1. Market background
2. European Football
3. Spanish La Liga
11
12. Player acquisition spending-Top 5 European
leagues
Mio€
-29%
1.855
1.713
1.322
2008/09 2009/10 2010/11
Top 5 European leagues spent 1,3Bio€ in player acquisition (-29% vs year ago).
Real Madrid and FC Barcelona spending decline represents 42% of total reduction
12
13. Player acquisition spending-Top 5 European
leagues
Mio€
570
-15%
510 508 2008/09
-45%
470 2009/10
435 -18%
400 2010/11
327
270 262
-32% -43%
230 245
215
150 157
140
Spanish La Liga shows the most significant spending drop due to lower activity
at Real Madrid and FC Barcelona. Despite 2nd consecutive drop, English Premier League
still leads spending in Europe
13
14. Player sales- Top 5 European leagues
€Mio
287
269
187
176
141
La Liga has been the most active league in terms of player sales, followed by Italian Lega Calcio.
Valencia CF has been the top selling club at summer transfer window
14
15. Net spending- Top 5 European leagues
€Mio
248
58
16
-24 -36
La Liga and French Ligue 1 have sold more that spent.
Manchester City concentrates 43% of total net spending in England
15
16. # player signings- Top 5 European leagues
Nº. of players
221
55
Loans
Signings
122 120 119
102
28 20 18
166 24
94 100 101
78
Italian Lega Calcio has been the most active league in terms of the highest player
circulation. Loan format gets increased importance under financial restrictions at clubs
16
17. # player exits- Top 5 European leagues
Nº of players 506
Loans
300
Transfers
196 195
176 157
48 65 50 33
206
148 130 126 124
17
18. Net # signings vs exits- Top 5 European
leagues
Nº.of players
-38
-54
-75
-94
-285
All leagues have seen more players leavings than players coming,
with total wage cost reduction as a result
18
19. Average cost per player signed- Top 5
European leagues*
Mio€
3,62
2,13
1,48
1,37 1,32
* Includes both players on loand and signed at zero cos
19
20. Top 10 spending teams
Mio€
145
78
73
56 53
43 41 39 38 37
Man.City R.Madrid FC Juventus AC Milan Rubin Genoa Wolfsburgo Chelsea Marsella
Barcelona Kazan
Manchester City is the highest spending club, outspending Real (#2) by 86%.
Despite spending drop, both Real and Barça still at top positions
20
21. Top European teams spending ranking
Mio€
265 2009/10
2010/11
140145
112
78 73 83
48 56 53
43 44 51
29 38 30 27 23
15 13 9
Manchester City has spent almost 300mio€ in 2 years. Just 3 top clubs increase spending
(Man City, AC Milan & Juventus) . Bayern Munich needs no spending as last season
investment resulted in good sporting performance
21
22. Top 10 selling teams
Mio€
84
69
53 52
40 38 36 34 33 32
Valencia FC Inter Milan Benfica Liverpool Oporto Man City Juventus Genoa Udinese
Barcelona
Valencia leads income ranking thanks to David Villa and Silva sales (82% of total sales).
FC Barcelona is in a leading sales position for the first time ever
22
23. Top European teams sales ranking
Mio€
103 2009/10
89 2010/11
84
78
69
53
46
38 38 36 35
27
22 22 19
15 17 17
11 9 8
3
FC Barcelona is the highest selling among top teams, thanks to Yaya Touré, Ibrahimovic &
Chygrinsky sales (despite accounting for losses in the last 2).
6 out of 11 teams have had smaller player sales income than last season
23
24. Top European teams net sales ranking
Mio€
176 2009-10
2010-11
118 109
90
67
34 34 26 22 24
22 14 10 4 5
-6 -8 -2
-33 -44
-63 -60
Manchester City still at the top. Real Madrid in 2nd position due to significant player sales
decrease. FC Barcelona moves from 3rd to 8th position thanks to increase sales
24
25. European club ranking in #signings
# Players
20 20 19 19 18
16 15 14 13 13 13 13
9 out of 10 top teams are Italian. No Spanish teams in the top 10 of number of signings
25
26. European club ranking in #exits
# Players
48
41
37 36
32 31 30 29 28
25
Genoa Udinese Parma Juventus Inter Palermo Chievo Milan Roma Neapel
Verona
Italian teams also the most active in player exits, confirming Lega Calcio as the most active
league in terms of player circulation (signings and exits)
26
27. Top 10 most expensive players 2010/11
€Mio
40
30 29 29
25 24
22 23 22 22
Villa Touré Balotelli Silva Di Maria Ibrahimovic Mascherano Kolarov Ramires Milner
Gourcuff
*Ibrahimovic will be accounted as a 2011/12 deal 27
28. Top 10 most expensive players 2009/10
€Mio
94
66 65
35 35 30
30 29 28 25
C. Ronaldo Ibrahimovic Kaká Tévez Benzema Mario Xabi Alonso Adebayor Lescott Chygrynskiy
Gómez
28
29. Ranking most expensive transfers ever
€Mio
94
72
66 65
60
51 47 46 46 45
C.Ronaldo Zidane Ibrahimovic Kaka Figo H.Crespo Buffon Ferdinand Vieri Shevchenko
No transfers from this summer have joined historical top 10 in value
29
30. Usage Top 10 European signings of 2009-10*
Minutes
7out of 10 of most expensive signings of last season did not have expected performance
(as were brought to play most minutes as line-up players)
* According to minutes played at domestic league
30
31. Continuity of top signings of last season*
5/5 5/5 3/3 2/2 1/1 1/1
1/2 1/2
0/1 0/2
Real and Man City have kept all top signings of last season. Barça did not keep any of the 2
*Signings of more than 15mio€ 31
32. Results trend of clubs with highest
spending in 2009/10
League League Results
Spending* Results
Team position position Champions Valoración
2009-10 2009-10
2008-09 2009-10 2008-09
265 2nd 2nd 1/8 finals 1/8 finals
140 10th 5th - -
112 Champions Champions Champions Semifinals
83 Champions Champions 1/8 finals Champions
51 2nd Champions ¼ finals Runners-up
48 2nd 7th 1/8 finals 1/16 finals
3 out of 6 top spending teams did not achieve expected results on the pitch,
which confirms that investment does not immediately turn into sporting performance
*Mio €.
32
34. Minutes accumulated at World Cup by
participating players
Nº players 11
Minutes 12
12
10 10 9
10
9 8
6 4
*Considering 2010-11 squads
34
35. Oporto player sales track record
98,9
69,0 63,3
53,3
37,5 37,5
9,7
2004-05 2005-06 2006-07 2007-08 2008-09 2009-10 2010-11
Carvalho (30) Maniche (16) Diego (6) Anderson (31,5) Quaresma (24,6) Lissandro (24) Pelé (0,42)
Lucho Gonzalez
Deco (21) Seitaridis (10) McCarthy (3,7) Pepe (30) Bosingwa(20,5) (18) Bruno Alves (22)
Ferreira (20) Costinha (4) Costa (4) Assunçao (3) Cissokho (15) E. Farías (1,1)
C. Alberto (10) Luis Fabiano (3) Almeida (3,5) Postiga (2,5) Ibson (4) Coelho (1)
Derlei (7,5) Nuno (2,5) Cech (1,8) Machado (3,5) Meireles (13)
Mendes (4,5) N. Valente (2) Others (0,9) Joao Paulo (1,5)
Otros (5,9) Vierinha (0,3)
Bolatti (3,5)
Despite industry financial constraints, Oporto has sold players for 38Mio€,
accumulating almost 379Mio€ in player sales over the last 7 years
35
36. Highlights European market (1 of 2)
Top 5 European leagues spent in total 1,322mio€ in new player signings, down 29%
vs year ago. Spending decrease at Real and Barça accounts for 42% of total
reduction in Europe
Despite a 2nd consecutive year of spending reduction, Premier League is still the
highest spending league. Spanish la Liga falls to 3rd position, right after German
Bundesliga
La Liga was the top selling league, reaching a total value of 287mio€ in player sales
La Liga sales value was higher than spending, thanks to Valencia and FC
Barcelona, that with 84 and 69Mio€ respectively lead European club sales rankin
All leagues have reduced the total number of players in the teams, with subsequent
reduction in wages costs. Italian market is, by far, the highest circulation market of
the summer
36
37. Highlights European market (2 of 2)
Manchester City becomes the highest spending club, accumulating almost 300Mio€
in player acquisition in 2 years. Despite spending reduction, both Real and Barça stay
at top spending positions
FC Barcelona falls to 8th position (vs 3rd of year ago) at net spending ranking, as it
spend less and sold more that last season
David Villa signing by FC Barcelona is the most expensive of the summer (40Mio€).
Manchester City has made 5 out of 10 most expensive player signings. Real Madrid
has only 1 player at top 10 ranking (vs 4 last season)
7 out of 10 most expensive signings of last season performed under expectations.
Xabi Alonso (Real Madrid) is the most profitable player of most expensive signings of
2009/10 season
37
38. Summer transfers window 2010/11
1. Market background
2. European Football
3. Spanish La Liga
38
39. Total player acquisition spending- La Liga
Mio€
470
270 262
2008/09 2009/10 2010/11
Total spending on new players has decreased 45% to 262Mio€, mainly as a result
of spending reduction at Real and Barça
39
40. Player acquisition spending- La Liga
470
Mio€
262 2009/10
2010/11
94 111
Total Liga Liga excl. FCM & RM
Excluding Real Madrid and FC Barcelona activity,
la Liga teams have spent 18% more than last year to 111Mio€
40
41. Inversión en fichajes R. Madrid vs
FC Barcelona
Mio€
265
2009/10
2010/11
112
78 73
41
42. New players spending by team
Mio€
27,5
26,7
2009/10
22,8
2010/11
17,1 16,9
10,8
8,3 8,0
6,5 7,2
5,4 5,4 5,9
4,0
2,7 2,6 2,5 2,5 2,3 2,2
1,4 1,5 2,0
0,9 1,0 1,2 1,2 0,8 0,4
Valencia CF and Atlético de Madrid take advantage of player sales to significantly increase
their spending on new players. Cash injection by new ownership at Málaga has put
the team at top spending positions. Levante brings 11 new players at 0 investment
42
43. Top 10 most expensive players 2010/11
€Mio 40
25
22
15 14
12 11,5
10 10
8
Villa Di Maria Mascherano Ozil Khedira Filipe Luis Adriano Soldado Pedro León Carvalho
Godín
43
44. Top 10 most expensive players 2009/10
€Mio
94
66 65
35
30
25
15 14 14
10
C. Ronaldo Ibrahimovic Kaká Benzema Xabi Alonso Chygrynskiy Albiol Keirrison Negredo Nilmar
Real Madrid y FC Barcelona copan 8 de los 10 fichajes más caros de la
temporada 2009-2010
44
45. Total player sales- La Liga
Mio€
286
245
2009/10 2010/11
Spanish clubs have sold players for 286Mio€, up 14% vs last season.
La Liga is the highest selling top European league of the summer transfer window
45
46. Player sales by team
Mio€
83,6
87,5 2009/2010
2010/11
69,0
24,5
20,6 21,5 21,0
17,9 16,0
11,4 12,8 12,0 11,8 11,0
9,1 10,0
8,5 9,6
6,1
5,7 4,06,0 5,0 3,3
1,3
Valencia has made 2 of the 4 most expensive sales of the summer (Villa y Silva).
FC Barcelona reaches highest player sales figure ever.
Real Madrid has only sold 1 player (Van der Vaart, 11 mio€)
46
47. Getafe player sales track record
21,0
12,1 12,5 9,5
7,7
2006-07 2007-08 2008-09 2009-10 2010-11
Pernía (4) Güiza (5) De la Red (4,7) Granero (4) Pedro León (10)
Rivas (3,5) Paredes (1,5) Hernández (1) Uche (5,5) Soldado (10)
Riki (4,64) Alexis (6) Braulio (2) Guerrón (1)
Getafe has player sales as strategy income generator.
It has sold players for more than 60Mio€ over the last 5 years
47
49. Net players spending by team
€Mio
67,0
17,1
5,4 4,5 4,0 2,7 2,2 1,3 0,8 0,0
-3,4 -4,7 -5,2 -6,1 -8,8 -10,3
-12,0
-18,5
-56,9
49
50. # of signings- La Liga
Nº of players
126
122
31 28
Loans
Signings
36
Signings 0€
95
57
2009/10 2010/11
More than 60% of new players have come either on loan (23%) or at no transfer cost
50
51. Average cost per player signed- La Liga
Mio€
3,73
2,41
2,13
2008/09 2009/10 2010/11
The average cost per player has gone down by 43% to 2,1Mio, as a result of a decrease
in the price of the transfers and due to a higher presence of loans and hiring of free players
51
52. # of exits- La Liga
Nº of players
179 176
46 50
Loans
Signings
133 126
2009/10 2010/11
52
53. Net # of signings vs exits- La Liga
Nº of players 2009/10 2010/11
Loans
Signings
-32
-38
-22
-15
-53 -54
For a second consecutive year there have been
more exits than arrivals at Spanish La Liga
53
54. # signings by team
Nº of players 14 2009/10
2010/11
11
10
9 9
8 8 8 8
7 7 7 7 7 7
6 6 6
5 5 5 5 5 5 5
4 4 4 4 4
3 3 3 3 3
2 2
*does not include registered players from grassroots teams of same club
54
58. Net # of signings vs exits
Nº. of players
3
2
1
-1 -1
-2 -2 -2
-3
-4
-5 -5
-6 -6
-7
-8 -8
Villarreal is the team with strongest squad rationalization,
promoting up to 9 players from Villarreal B team
58
59. New players that participated in World Cup
Di Maria Villa Godín Marchena Waldo Ponce Quincy
Khedira Mascherano (cesión) (cesión)
Carvalho
Ozil
59
60. Continuity of signings of last season
7/7 3/3 5/5 4/4 2/2
100% 100% 100% 100% 100% 7/8
88% 6/8
75% 2/3 6/9 4/6 2/3
3/5
67% 67% 67% 67%
60%
2/5 2/5 2/5
1/3 1/3
40% 40% 40%
33% 33%
*Includes winter transfer window.
Loans considered as no continuity 60
61. Managers La Liga for 2010/2011 season
Contract Contract
Team Manager Arrival Team Manager Arrival
until until
Manolo Preciado 2006 2011 José Aurelio Gay 2009 2011
Miguel Ángel Lotina 2007 2011 Juanma Lillo 2009 2011
Joaquín Caparrós 2007 2011 Juan Carlos
2010 2011
Garrido
Unai Emery 2008 2011 Antonio Álvarez 2010 2011
José Antonio
2008 2011 José Mourinho 2010 2014
Camacho
Pep Guardiola 2008 2011 Jesualdo Ferreira 2010 2013
Mauricio Pochettino 2009 2012 Michael Laudrup 2010 2012
Michel 2009 2011 Martín Lasarte 2009 2011
Quique Sánchez
2009 2011 Luis García Plaza 2008 2011
Flores
Miguel Ángel
2009 2011 Esteban Vigo 2009 2012
Portugal
75% of la Liga managers have contract only until June 2011.
Real Madrid´s Mourinho has the highest term through 2014
61
62. Highlights La Liga market (1 of 3)
La Liga teams have spent a total of 262mio€ in new players, 45% down vs previous
season
Excluding Real Madrid and FC Barcelona, rest of teams have spent a total of
111Mio€, 18% up vs year ago. Growth has been driven by sales income availabilit
Real Madrid (-71%) and FC Barcelona (-35%) have dramatically reduced spending,
although they continue to lead La Liga signings ranking. Real Madrid has
significantly reduced the average acquisition cost per player
Valencia and Atlético de Madrid resume significant spending as a result of good
player sales, while Levant brings all new players at 0 cost (11). Málaga has made a
major spending effort (17Mio€), coinciding with the arrival of new owner form Middle
East
62
63. Highlights La Liga market (2 of 3)
Lead by sales from Valencia (84mio€) and FC Barcelona (69), la Liga has sold players
for a total of 286mio€, 17% more than previous season, becoming the top selling
league of the summer. Player sales value has been higher than spending in
acquisitions
Getafe gets confirmed as a major selling team, obtaining 21Mio€ with the sale of
Soldado and Pedro León. It has sold players for 63Mio€ over the last 5 years
Real Madrid has sold players for only 11mio€ (Van der Vaart), vs 89mio€ achieved
last season
The average cost per player has gone down by 43% to 2,1Mio, as a result of a
decrease in the price of the transfers and due to a higher presence of loans and
hiring of free players
63
64. Highlights La Liga market (3 of 3)
There have been 122 new player registrations this season (vs 126 last season).
Teams are heavily using loans and hiring of free players (more than 60% of
signings). The high number of player exits (176) reflects a cost reduction exercise
2 newly promoted teams (Levante and Hércules) have hired the highest number of
players. Villarreal has registered 9 players from Villarreal B in the first team
Valencia, Espanyol and Mallorca are the most active teams at releasing players. On
the other side, Real Madrid is the team with less player exits (5)
Real Madrid has kept all 7 signings of last year, whereas FC Barcelona only 1 of 3
(Maxwell)
75% of la Liga managers are Spanish and run out of contract at the end of current
season. As an exception, Real Madrid has signed José Mourinho until 2014
64
65. Football Transfer Review 2011
1. Technical sheet
2. Finance outlook
3. Summer transfers window 2010/11
4. La Liga squads review
5. Side by side Barça vs Real Madrid
6. Conclusions
7. Annex:
- Tables
- About Prime Time Sport
65
66. % of non national player by league
Non-national players
63,2%
49,7%
44,9%
40,3%
37,9%
66
67. Average age of players in squad- Top 10
Age
28,6
28,3 28,2
27,1 27 27 26,9 26,7 26,7
26,7
Hércules Osasuna Levante Barcelona Sporting Valencia Zaragoza Deportivo Racing Málaga
67
68. Average age of players in squad- Bottom10
Age
26,4
26 26,1 26,2
26
25,5 25,6 25,7
25,4
25,1
Athletic Espanyol R. Madrid R. Sociedad Atletico Villarreal Mallorca Getafe Sevilla Almería
68
69. Clubs that registered home grown players
in 1st team
Players
9
5
3 3
2 2
1 1 1 1 1
Villarreal Mallorca Athletic Málaga Sevilla Espanyol R. Madrid Osasuna Almería Sporting Racing
69
70. U21 players in each team
Nº of Players
7
6 6
5
4 4 4
3 3 3
2 2 2 2 2
1 1 1 1 2010/11
70
71. Average squad stability- Top 10
Years*
3,6
3,0
2,7
2,3 2,3 2,3 2,2 2,2
2,0 2,0
2010/11
* Average time (in years) in the team
71
72. Average squad stability- Bottom10
Years*
1,9 1,9
1,7 1,7
1,4 1,4
1,3
1,2 1,2
1,0
2010/11
* Average time (in years) in the team
72
73. Football Transfer Review 2011
1. Technical sheet
2. Finance outlook
3. Summer transfers window 2010/11
4. La Liga squads review
5. Side by side Barça vs Real Madrid
6. Conclusions
7. Annex:
- Tables
- About Prime Time Sport
73
74. Side by side Barça vs Real Madrid
1. Finances
2. New players and squads
3. Player exits track record
74
75. Revenue comparison
€Mio
476,4
408,9 439,2 •N
384,8
148,0
115,5 118,0
111,4
158,8 158,7
151
135,5
130,2 135
117,4 120
21,5 32,2 34,4
20,5
2008/09 2009/10 2008/09 2009/10
Tranfers and
Media Marketing Stadia
others*
*FCB 2009/10 according to new Board of Directors
**RM: Revenues from “friendlies & int’l competitions” included at “Media” section
75
76. Player costs
334,0 294,0
263,1
278,4 71,1
101,7
Salary 75,9
53,9
Depreciation
262,9
224,5 187,2 192,3
2008/09 2009/10 2008/09 2009/10
% of revenues 72,3% 81,7% 59,9% 61,7%
*Including non sporting personnel
**FCB 2009/10 according to new Board of Directors
76
77. Net balance yearly salary on arrivals vs
departures
€Mio 40,5 +1
V. Sánchez 1 25
Cáceres 2 24
Drenthe Khedira 2
Hleb 3
3 Canales 2,5
Touré
5 -25 Van der Vaart
4 P. León 3
Márquez
5 Di María
4
Henry
15,5 Guti
Carvalho
Adriano 3 7
8 5
Mascherano
5
Raúl Özil
Ibrahimovic
Villa
12 8 10 9
Salidas Entradas Salidas Entradas
*Only players from 1st team
**Gross salaries in €, estimated by Prime Time Sport (base salary)
***Does not include players whose contract has just expired
****FCB dos not include Henrique nor Keirrison
77
78. P&L 2009-2010
486,0 476,4
408,9 445,4
31,0
Revenues Expenses -77,1 Revenues Expenses Benefit before tax
Loss
*FCB 2009/10 according to new Board of Directors
78
79. Side by side Barça vs Real Madrid
1. Finances
2. New players and squads
3. Player exits track record
79
80. New player signings
2009/10 2010/11 2009/10 2010/11
New players spending (Mio€) 112 73 265 78
Player sales (Mio€) 22 69 89 11
Net players spending (Mio€) 90 4 166 67
# of signings 3 3 7 6
# of exits 8 9 12 5
Avge cost per new player 37 24 38 13
# new players at World Cup - 2 - 4
Continuity of last year
- 1/3 - 7/7
signings
Most expensive signing
Ibrahimovic(66) Villa (40) C.Ronaldo (94) Di Maria (25)
(Mio€)
80
81. Squads
2010/11 2010/11
# of registered players 19 25
Average age 27,1 25,5
Squad stability
3,6 2
(avge years in 1st team)
% of non Spanish players 42% 60%
# of nationalities 5 8
# of World Club players 11 12
Average minutes at World Cup 5253 5003
Home grown players 1st team 11 5
# of U21 players 1 2
81
82. Side by side Barça vs Real Madrid
1. Finances
2. New players and squads
3. Player exits track record
82
83. Player exits track record- Real Madrid
45,0 66,0 87,5
30,8
9,3 15,2 11,0
2004-05 2005-06 2006-07 2007-08 2008-09 2009-10 2010-11
Morientes (9,3) Figo (0) Zidane (-) Helguera (0) A. Gonález (-) Heinze (1,5) Metzelder (0)
Owen (25) Portillo (0) Pavón (0) Cassano (0) Parejo (3) Guti (0)
Celades (0) Cobeño (0) Mejía (0) Balboa (4) García (7) Raúl (0)
Van der Vaart
Solari (2) Sánchez (0) Bravo (2,3) García (0) Codina (0) (11)
Samuel (18) Arbeloa (1,3) Diogo (4,5) Granero (3) Saviola (5)
César Sánchez
(0) Borja (-) Beckham (0) Soldado (6) Cannavaro (0)
Klaas-Jan
Juanfran (0,4) R. Carlos (0) Baptista (10) Huntelaar (15)
Gravesen (3) Diego López (7) Robinho (43) Negredo (15)
Rubén de la Red
Jurado (3) Cicinho (9) (-) Sneijder (15)
González (-) R. De la Red (3) Robben (24)
Ronaldo (7,5) Émerson (5) Torres (2)
Salgado (0)
Van Nistelrooy
(0)
83
84. Player exits track record- FC Barcelona
69,0
55,0
14,8 14,0 22,0
10,0 13,0
2004-05 2005-06 2006-07 2007-08 2008-09 2009-10 2010-11
Rochemback Van Bronckhorts
Cocu (0) (1,5) Larsson (0) (0) Edmílson (0) Eto’o (20) Touré (30)
Santemaría (0) Ros (0) Gabri (0) Saviola (0) Oleguer (3) Gudjohnsen (2) Chygrynskiy (15)
Luis García (8,75) Albertini (-) Damià (1) Giuly (4,5) Ronaldinho (25) Jorquera (0) R. Márquez (0)
Overmars (-) Riquelme (7) Recber (0) Máxi lópez (2) Ezquerro (0) Sylvinho (0) Henry (0)
Kluivert (0) Gérard (0) López (-) Belletti (5,5) Deco (10) Ibrahimovic (24)
Quaresma (6) García (1,5) Navarro (6) Motta (2) Thuram (-)
Dani (0) Rodri (0) G. dos Santos (6)
Mark van
Luis Enrique (-) Bommel (6) Zambrotta (10,5)
Reiziger (0) Crosas (0,54)
Tortolero (0)
Enke (-)
84
85. Football Transfer Review 2011
1. Technical sheet
2. Finance outlook
3. Summer transfers window 2010/11
4. La Liga squads review
5. Side by side Barça vs Real Madrid
6. Conclusions
7. Annex:
- Tables
- About Prime Time Sport
85
86. Conclusions FTR 2011 (1 of 4)
European football suffering financial recession, with all top European leagues
experimenting losses for 2 years in a row
In this context, European transfers market value has decreased 29% to 1,322mio€.
English Premier League continues to lead investment despite 3rd consecutive decrease
After a severe decrease in investment (45%) –mainly provoked by Real Madrid and FC
Barcelona reductions, la Liga is now the third in Europe in terms of transfer spending
Manchester City is the highest investment club with 145mio€, as it invests in a 2nd
consecutive new football project. Even with a 71% player transfers investment decrease,
Real Madrid is still #2 in Europe
La Liga BBVA is the highest players selling top European league (287mio€), which leads to
a negative total net investment in new players (24mio€), after experimienting more value
in sales than in purchases. Valencia is the highest selling European club with 84mio€,
followed by FC Barcelona with 69mio€, the highest figure in its history (despite having to
officially account for losses)
86
87. Conclusions FTR 2011 (2 of 4)
FC Barcelona’s David Villa acquisition becomes the highest this summer in Europe.
At the same time, Manchester City has put 5 players in the top 10
Real Madrid & FC Barcelona will both lead again European Club revenues when
2009/10 ranking is published. Real’s accounts show more strength than Barça´s,
with profits before tax of 31mio€. Player costs have boosted FC Barcelona losses to
77mio€, which has made squad changes to save 25mio€ in salaries at season
2010/11
Financial constraints have led to a variety of management practices at La Liga
football clubs such as:
1. Sale of players which were important to the team
2. Across the board usage of loans and cost zero transfers (representing more
than 50% in Spain)
3. Wage costs reduction by having more exits than new player arrivals
4. Reduced manager rotation, using more nationals with less expertise and
agreeing shorter duration contracts to minimize impact of wrong decisions
87
88. Conclusions FTR 2011 (3 of 4)
Results of last season new player signings show that financial investment does not secure
sporting results success (Real Madrid, Manchester City and Juventus cases). Furthermore, 7
out of 10 highest cost signings of last year did not show the expected performance on the pitch
Other highlighted data from La Liga:
– Excluding Real Madrid and FC Barcelona, total new players investment has grown 18% to
111mio€, lead by spending by Valencia, Atlético and Málaga. Player sales (Valencia and
Atlético) and ownership change (Málaga) have contributed to such spending
– Getafe has sold players for a total value of 63mio€ over the last 5 years (21 in 2010/11)
– Levante has assembled the team exclusively thru loans and no cost transfers (11 players)
– La Liga has the lowest % of non national players (37,9%). English Premier League has the
highest (63,2%)
– Valencia, Espanyol and Mallorca are the teams with highest number of player exits (12)
– Athletic Bilbao has the youngest squad (25,1 years old in average) and Hércules the oldest
(28,1)
– Villarreal has registered 9 players in the 1st team coming from Villarreal B
– Atlético de Madrid is the team with more U21 players (7)
– Zaragoza is the team with lowest average player stability (1 year)
88
89. Conclusions FTR 2011 (4 of 4)
Other highlighted data from FC Barcelona:
– Chygrynky was the least used player out of top most expensive of 2009/10
– European team accumulating more minutes with players at World Cup
– La Liga team with less players registered as 1st team (19)
– The team with lowest new player continuity ratio (only 1 out of the players continues)
– 4th highest average age at la Liga (27,1). Does not include players registered as FC
Barcelona B
– La Liga team with highest average player stability (3,6 years)
Other highlighted data from Real Madrid:
– 87% player sales reduction to 11mio€, after only trading Van der Vaart
– Xabi Alonso was the most used player out of most expensive of 2009/10
– European team with more players participating in World Cup (12, along with Bayern
Munich)
– La Liga team with lowest number of player exits (5)
– La Liga team with highest new player continuity ratio (7 out of 7 players continue in
the team)
– Squad with 3rd lowest average age (25,5)
89
90. Football Transfer Review 2011
1. Technical sheet
2. Finance outlook
3. Summer transfers window 2010/11
4. La Liga squads review
5. Side by side Barça vs Real Madrid
6. Conclusions
7. Annex:
- Tables
- About Prime Time Sport
90
91. Signings and exits la Liga 2010/2011
Team Signings €Mio Exits €Mio Team Signings €Mio Exits €Mio
David Villa 40 Keirrison 0 ced Miquel San José 2,7 Joseba
Adriano 11,5 Yaya Touré 30 Aitor - Etxeberria -
Mascherano 22 Chigrynskiy 15 Iñaki Muñoz 0
R. Márquez 0 F. J. Yeste 0
Thierry Henry 0 Armando -
V. Sánchez - Ced Etxeita 0
M. Cáceres - ced Zubiaurre - ced
Ibrahimovic* 24 Murillo 0
Hleb - ced Díaz de Cerio - ced
Total -73,5 Total 69 Total -2,7 Total 0
Canales 6 Metzelder 0 Míchel 0 ced Angulo 0
Di María 25 Guti 0 Rubén Pérez -ced Sergio 0
Pedro León 10 Raúl 0 Saúl 0 Filipe 12
Khedira 14 Drenthe 0 ced Urreta - ced Bodipo - ced
Carvalho 8 Van der Vaart 11 Desmarets 0 Bergantiños - ced
Ózil 15 Morel 0 Iván Pérez - ced
Rindaroy -ced Omar Bravo -
Total -78 Total 11 F. Ramos 0 Rubén Castro -
Diego Costa 1 Ibáñez 0
Fran Mérida 0 Jiménez 8,5
Total 0 Total 12
Mario Suárez 1,8 Pernía 0
Filipe 12 Balde - ced
Godín 8 Cabrera - ced
Salvio 2 ced
Jurado 11
Total -22,8 Total 21,5
*Will be effective in 2011/12 season 91
92. Signings and exits la Liga 2010/2011
Team Signings €Mio Exits €Mio Team Signings €Mio Exits €Mio
Sangoy 0,8 Pedro 0 Domingo Cisma 0 Mario Ortíz - ced
Ayoze 0 Kike Mateo 0 Francis Pérez 0 Moratón -
Nacho Novo 0 Autet 0 Ponce 0.315 ced Sarmiento - ced
Alberto Botía - Camacho 0 Kennedy 0 Oriol 0
S. Eguren - Maldonado - Nahuelpán 0 Gonçalves 0
Adrián González 0 S. Canales 6
Total -0,8 Total 0 Tziolis 0,1 ced Luis García 0
Rosenberg 0,75 Toni Moral 0
A. Doblas 0 Pulido 0 Juanjo 0
Contini 2,2 Arizmendi 0 Tchité 4
Marco Pérez - ced Luccin 0
Leo Franco 0 Pablo Amo 0 Total -1,165 Total 10
Nico Bertolo - ced Pablo - ced
Pintér - Pavón 0 Galatto 1,6 Pere Martí 0
Sinama-Pongolle - ced Goni - ced Sandro Silva 2,2 Miguel Ángel 0
Pennant - ced J. Malagueño 0,945 Javi López - ced
S. Rondón 3,5 Xavi Torres - ced
Total -2,2 Total 0 Eliseu 2 Orozco 0
S. Fernández 3,6 Pedro Alcalá 0
Joseba Llorente 2,5 Asier Riesgo 0 Owusu-Abeyie - ced Munúa 0
Paco Sutil 0 S. Rodríguez 0 Rubén -1,3 Jordi Pablo - ced
Raúl Tamudo 0 Sarasola - ced Stadsgaard 2 Toribio - ced
Sarpong - Esnaola - ced D. González - ced
Toño -
Illarramendi - Total -17,145 Total 0
Diego Ifrán 1,5
Total -4 Total 0
92
93. Signings and exits la Liga 2010/2011
Team Signings €Mio Exits €Mio Team Signings €Mio Exist €Mio
Mehmet Topal 5,5 David Villa 40 Jonathan de Óscar Díaz -
Tino Costa 6,5 Rubén Baraja 0 Guzmán 0 Javi Guerra -
Roberto Soldado 10 David Silva 28,75 Joao Victor - Aritz Aduriz 4,3
Sofiane Feghouli 0 Renan 0,3ced Edson Ramos - Fernando
Ricardo Costa 0 Nikola Zigic 7 Fernando Varela 0
Aritz Aduriz 4,3 Míchel 0 ced Cavenaghi - Ced. Julio Álvarez 0
Stankevicius 0,4 ced Aarón Níguez - ced Nauzet Pérez 0
Carlos Mario Suárez 1,8
Marchena 2,5 Bruno China 0
Asier del Horno - ced Óscar Trejo - ced
Ignacio Gonzalez - ced Juanmi
Alexis 5 Callejón 0
Viana 0 Josemi 0
Keita - ced
Total -26,7 Total 83,55
Total 0 Total 6,1
Dabo 0 Adriano 9,5
Guarente 5,5 Armenteros - ced. Borja 0 Celestini 0
Luca Cigarini 0,3 ced J.A. Crespo 0 Ivan Marcano - ced Soldado 10
Alexis 5 David Prieto - ced Arizmendi 0 Belenguer 0
Cáceres - ced Tom de Mul - ced Mosquera - David Cortés 0
Chevantón 0 Colunga 2,5 J. Guerrón 1
Squillaci 6,5 Víctor Sánchez - ced Pedro León 10
Lolo - Pablo Pintos - Kepa 0
Cala - ced Adrián
Duscher 0 González 0
Signorino 0
Total -10,8 Total 16 Total -2,5 Total 21
93
94. Signings and exits la Liga 2010/2011
Team Signings €Mio Exits €Mio Team Signings €Mio Exists €Mio
Borja Valero - ced Escudero - F. Soriano 0 Azpilicueta 6
Carlos Marchena 2,5 Pirès 0 A. Riesgo 0 Dady -
Ibagaza 0 Dejan Lekic 2,6 Galán - ced
Marcano - ced Demià 0 Esparza - ced
J. Llorente 2,5 Lolo - A. Fernández - ced
Sigali 0,82 Nélson - ced R. Fernández -
Eguren - Delporte 0
Godín 8 Roversio - ced
Javi Venta 0 Echaide - ced
David Fuster 1,5
Total -2,6 Total 6
Total -2,5 Total 12,82
Ulloa - F. Soriano 0
Felipe Mattioni 0 Ángel Martínez - ced Jakobsen 1 Alex Quillo 0
Dátolo 0,35ced R. Martínez - ced M. A. Luque - Cisma 0
Sergio García 1,8 Nicolas Pareja 10 Váleri - ced Borzani 0
Duscher 0 Smiljanic 0 ced Marcelo Silva 1,3 E. Solari 0
P. Osvaldo 5 Béranger - Natalio 0
F. Marqués 0 Guilherme - ced
Javi Ruiz 0 D. Rodríguez -
Tamudo 0 Chico 5
Ben Sahar - ced
Valdo 0 Total -2,3 Total 5
Hurtado 1,8
Casilla - ced
Total -7,15 Total 11,8
94
95. Signings and exits la Liga 2010/2011
Team Signings €Mio Exits €Mio
David Cortés 0 Edu Moya 0
Thomert 0 G. Noriega 0
Fritzler 0,16 ced S. Alejandro 0
Abel Aguilar 1,5 Danciulescu 0
Pulhac 0,25 ced Jorge Alonso 0
Nelson Valdez 3,5 Rodri Gimeno 0
Mohammed Sarr 0 Dani Bautista 0
Velthuizen - Delibasic 0
Drenthe 0 ced Del Olmo - ced
Velthuisen - Manuel Ruz -
Total -5,41 Total 0
Juanfran 0 A. Sánchez 0
Stuani - ced Jorge Pina 0
Xavi Torres - ced Manu Herrera 0
Sergio 0 Samuel Baños 0
Munúa 0 Albert Serra 0
Javi Venta 0 Dani Carril -
Valdo 0 A. de Moral 0
Asier del Horno - ced Marc Mateu - ced
Ignacio González - ced J. L. Mora -
Nano 0
Caicedo - ced
Total 0 Total 0
95
96. Annex
1. Annex:
- Tables
- About Prime Time Sport
96
97. Prime Time Sport Business Areas
Football Image rights Marketing
Players Sponsorship projects
Sponsors recruitment management for top
representation
brands
Young talent Positioning
Sports rights
development development
exploitation
Club player transfers Press relations
Strategic consultancy
Club revenue Brand
Football Transfer
development creation lab*
Review*
Strategic consultancy Events management
Headhunting
*Study and methodology
exclusive to Prime Time Sport
97
98. Mission and USP’s
To inspire and help clients to maximize value around their
professional sport practice and their sport related activities.
Prime Time Sport develops selected strategic consultancy and
Mission
statement
business development projects with sports entities, sports
rights holders, athletes and large corporations that leverage
sport relationship to develop effective and unique marketing
plans
1. Independence and objectivity
2. Experience, professionalism and quality of work
USP’s
3. Global high profile contacts network
4. Rigorous client selection base on high quality and value
98
99. Contact details Prime Time Sport
Esteve Calzada
CEO
esteve.calzada@ptsport.tv
blog: www.estevecalzada.com twitter: www.twitter.com/estevecalzada
Bruno Batlle
Director de Fútbol y Marketing
bruno.batlle@ptsport.tv
Valeria López
PR Manager
valeria.lopez@ptsport.tv
Luiz Rocha
CEO Brasil
Prime Time Sport Brasil
luiz.rocha@ptsport.tv Av. Barao Homem de Melo, 4500/405
CEP 30450-250.
C/ Tuset 20, 8-5, 08006 Barcelona-Spain Belo Horizonte (Brasil)
Tfno: +34 933 967 900; Fax: +34 934 155 982 Tfno/Fax: +55 (31) 3247 6272
99
