Football Transfer Review 2011-Winter Market. English version

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Football Transfer Review 2011-Winter Market. English version

  1. 1. Madrid/BarcelonaFebruary 10th 2011 1
  2. 2. Football Transfer Review 2011, winter market1. Winter 2011 transfer window top 5 European leagues2. La Liga on going season review3. European Football Table 2010/114. Conclusions5. Annexes – About Football Transfer Review – Tables – About Prime Time Sport 2
  3. 3. Winter market 20111. Background2. Review top 5 European Leagues3. La Liga BBVA 3
  4. 4. Background • Polarization environment: bigger difference between wealthy clubs and the rest, which suffer from financial downturn and management abuse from the past • Both teams with most wealthy ownership are in need to improve their position in the table (Chelsea and Manchester City)Europe • Bayern Munich and Inter Milan, which played last Champions League Final, have not reached expected performance at 1rst half of respective championships • 2010 summer market was 29% smaller than year before • Proliferation of injuries and low performance of some top players • First winter market with overseas owner at La Liga (Málaga & Racing Santander), both with bad sporting performance so far • Real Madrid in need to replace Higuain, injured for long timeSpain • Atlético Madrid & Sevilla, with Champions League spot objective, below expectations on pitch results • First winter transfer window with no limitation for transfers among La Liga teams (before player with more than 5 games in La Liga could not be signed) 4
  5. 5. Winter market 20111. Background2. Review top 5 European Leagues3. La Liga BBVA 5
  6. 6. Total investment winter signings- Top 5 European Leagues€Mio. 491 +439% 328 112 2008/09 2009/10 2010/11 Almost 500mio€ investment, 4 times higher than previous year and the highest of the last 3 years 6
  7. 7. Winter transfer window vs summer-Total EuropeMio€ 1855 Summer 1713 Winter 1322 491 328 112 2008/09 2009/10 2010/11 Summer window is still the most active, although the importance vs winter has decreased 7
  8. 8. Winter window expenditure by leagueMio€ 268 187 120 56 54 44 45 29 25 32 13 18 17 15 8 2008/09 2009/10 2010/11 All top Euopean leagues* have significantly increase expenditure. Premier grows dramatically driven by signings by Chelsea, Liverpool & City. La Liga, in 4th position* Except French Ligue 1 8
  9. 9. Sign-ups by leagueNº. of players 84 33 Loans Signings 50 21 36 31 30 8 51 11 14 29 28 20 16 Lega Calcio still the league with highest player movement. La Liga, the one that brings least new players. Loan format still very popular 9
  10. 10. Departures by league 159Nº of players Loans 114 84 Transfers 48 61 42 41 23 25 24 45 23 25 17 17 10
  11. 11. Net arrivals vs departures by leagueNº.of players -12 -11 -11 -34 -75 Just like in 2010, teams have taken advantage of winter transfer window to reduce the number of players in the squad 11
  12. 12. Average acquisition cost per player and league* Mio€ 5,37 1,56 1,43 1,06 0,48 Premier League has the highest cost per player, as it concentrates transfers of highest value and 54% of total expenditure in Europe* Calculation includes both players acquired and on loan 12
  13. 13. Club European ranking on investmentMio€ 89 68 38 37 28 26 21 19 17 13 Chelsea Liverpool Inter Manchester Aston Villa Genoa Dnipro Wolfsburg Bayern Sampdoria City Munich Chelsea FC is back as heavy investor by bringing Torres and David Luiz. Liverpool reinvests collected money. Moratti gives Leonardo what he did not to Benítez 13
  14. 14. Top European teams investment ranking 88,5 2009-10Mio€ 2010-11 67,5 38 37 17 8,0 7,4 5,0 5 3 1,5 1,5 2,8 Chelsea is back to the top after long time. Barça signs again in winter. Real Madrid and Arsenal have not spent on signings (only loan) 14
  15. 15. Barça vs Real Madrid winter signings track record Cost League Coste League Season Players (mio€) position Season. Players (mio€) position - - Cicinho 5 3º 2005-06 1º 2005-06 (-12 pts) Cassano 5,5 - - F.Gago 20 2006-07 1º 2º 2006-07 G.Higuaín 10 (-1 pt) J.M Pinto 0,4 2º 2007-08 Marcelo 6 (-7 pts) 2007-08 - - 1º - - 2008-09 1º Huntelaar 20 3º 2008-09 L.Diarra 20 (-12 pts) 2009-10 - - 1º Faubert cesión 2º 2009-10 - - (-5 pts) 2010-11 Afellay 3 1º 2º 2010-11 Adebayor Cesión (-7pts) Barça signs for 2nd time in 6 years.Real Madrid is traditionally more active than Barça at winter transfer window 15
  16. 16. Top 10 teams in player salesMio€ 66 41 37 26 26 23 22 20 13 8 Liverpool Newcastle Wolfsburg Sampdoria Benfica Sunderland Genoa Hoffenheim Espanyol Leverkusen Liverpool leads sales ranking thanks to Torres transfer. A domino effect takes place as collected money is reinvested in new players. Espanyol joints top 10 as it sells Víctor Ruíz (Napoli) and Dídac Vilà (AC Milan) 16
  17. 17. Ranking top European teams in player salesMio€ 66 2009/10 2010/11 6 7 4 3 3 1 3 1 1 2 Most of top European teams have not made any relevant player sales at winter transfer window (except Liverpool) 17
  18. 18. Ranking net investment top European teamsMio€ 2009-10 2010-11 88,5 33 31 14 8,0 2,2 2,0 4,4 4,4 3 0,4 2,8 2 -1,0 -1,4 -5,8 18
  19. 19. Teams with highest number of new playersPlayers 10 10 7 7 7 6 6 6 6 5 5 5 5 19
  20. 20. Teams with highest number of player exitsPlayers 15 14 12 11 10 9 9 9 9 8 8 8 Genoa Udinese Sampdoria Chievo Brescia Inter Milan Palermo Juventus Tottenham Roma Parma Genoa is the highest rotation team in Europe, as it leads both in player arrivals and exits 20
  21. 21. Top 10 most expensive signings season 2010/11€Mio Winter 59 Summer 41 40 37 30 30 29 27 25 25 Fernando Andy Carroll David Villa Edin Dzeko Yaya Touré Mario Balotelli David Silva Luis Suarez Di Maria David Luiz Torres 5 out of 10 most expensive signings of the season have taken place at winter window. Premier League monopolizes 8 out 10 of the transfers 21
  22. 22. Top 10 most expensive signings winter 2011€Mio 59 41 37 27 25 21 19 18 17 11 Torres Carroll Dzeko Luis Suárez David Luiz Darrent Pazzini Ranocchia Luiz Gustavo Giuliano Bent 22
  23. 23. Headlines Europe (1 of 2) Top 5 European leagues have spent 491mio€ on winter transfers, +438% vs previous season With the exception of France, all leagues have significantly increase investment. UK Premiership is back on top and accounts for 54% of total investment. La Liga is placed 4th For one more season, player exits are higher than player arrivals. Lega Calcio is once again the one with highest rotation. La Liga is last in number of signings. Loan format maintains popularity Chelsea FC, which did not sign any players last winter, is back in action by bringing Torres (59mio€) and David Luiz (25mio€). Liverpool has reinvested income by signing Carroll (41mio€) and Luis Suárez (27mio€). Manchester City still in the show (Dzeko, 37mio€). Moratti gives Leonardo what he would not give to Benítez. Juande Ramos reaches top 10 in spending by investing 21mio€ in new players 23
  24. 24. Headlines Europe (2 of 2) Barça signs again (Afellay, 3mio€) after 2 years with no winter arrivals. Real Madrid brings Adebayor in loan + purchase option format 5 of 10 highest value signings of season 2010/11 have taken place at winter transfer window. Villa (Barça) & Di Maria (Real Madrid), the only non UK signings of current season top 10 5 teams concentrate 50% of total European winter market (Chelsea, Liverpool, Inter Milan, Manchester City & Bayern Munich). All of them need to improve pitch results and enjoy wealthy financial situation Liverpool is the highest selling team (66mio€) as it transfers Torres & Babel. A domino effect takes place as most teams reinvest generated income in players. Espanyol appears in top 10 selling list by transferring Victor Ruiz & Didac Vilà (13mio€) 24
  25. 25. Winter market 20111. Background2. Review top 5 European Leagues3. La Liga BBVA 25
  26. 26. Investment in player signings La LigaMio€ +384% 31,67 8,25 2009/10 2010/11 26
  27. 27. La Liga player signings investment track recordMio€ 65 60 54 36 37 32 30 24 21 12 7 8 1999/00 2000/01 2001/02 2002/03 2003/04 2004/05 2005/06 2006/07 2007/08 2008/09 2009/10 2010/11 La Liga has multiplied by 4 in 2011 vs 2010 winter transfer window. Winter 2011 is the 3rd highest of the last 10 years 27
  28. 28. Winter vs summer transfer windowsMio€ 470 Summer Winter 270 262 54 32 8 2008-09 2009-10 2010-11 Despite expenditure increase in winter 2011, summer transfer window is still the most important 28
  29. 29. La Liga signings by team Mio€ 11,5 2009/10 11,3 2010/11 8,0 5,5 3,0 2,5 1,3 0,5 0,4 0,3Málaga & Atlético Madrid lead the ranking of players spending teams with more than 11mio€ each. Along with Sevilla they account for 90% of the investment. All of them in bad need of improvement of pitch results. Up to 11 teams have made no expenditure 29
  30. 30. Top 10 signings La Liga winter 2011€Mio 7,0 4,3 3,0 3,0 3,0 2,5 2,5 2,5 1,5 1,3 Elias Juanfran Afellay Medel Demichelis Rakitic Baptista Dátolo Camacho Jonas Just like in 2010 (Salvio), Atlético Madrid has signed the highest value players. The transfer of Afellay to Barça, the 3rd most expensive 30
  31. 31. Player sales value La LigaMio€ 28 +40% 20 2009/10 2010/11 31
  32. 32. Player sales by team- La LigaMio€ 12,5 2009/2010 2010/11 8,0 6,0 4,3 3,4 2,4 2,5 2,0 1,2 0,8 0,5 0,4 0,3 Espanyol leads in income as it sells Víctor Ruíz (Nápoles) and Dídac Vilà (AC Milan). 3 teams account for 81% of total sales value. 12 teams did not collect any money from player sales 32
  33. 33. Net investment La Liga€Mio 4 -12 2009/10 2010/11 As opposed to what happened in 2010, in 2011 winter window expenditure has been slightly higher than sale 33
  34. 34. Net investment by team- La Liga€Mio 11,5 8,9 3,0 0,5 0,5 -0,5 -1,7 -3,9 -10,0 34
  35. 35. Number of sign-ups La LigaNº of players 30 Loans 14 Signings 20 4 Signings 0€ 14 16 6 2009/10 2010/11 30 players have arrived to La Liga teams this winter. More than half of deals have been either loans or transfers free of cost 35
  36. 36. Players that benefited from new transfer regulations %Players 3/30 Juanfran – 18 games with Osasuna Juanito – 10% 6 games with Málaga Jefferson Montero – 9 games with Villarreal 2010/11 Only 3 players (10% of total signings) have taken advantage of new regulation allowing to sign any players from La Liga 36
  37. 37. Number of player exits- La LigaNº of players 41 34 Loans Signings 24 15 19 17 2009/10 2010/11 37
  38. 38. Net sign-ups vs exits- La LigaNº of players 2009/10 2010/11 -1 Loans Signings -13 -10 -11 -1 -14 Once again, the number of exits has been higher than the number of arrivals, resulting in an average reduction of players squads 38
  39. 39. Sign-ups by team- La LigaNº of players 2009/10 2010/11 5 3 3 2 2 2 2 2 2 2 2 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 39
  40. 40. Sign-ups by team according to formatNº of players 5 Signings 0€ Loans 1 Signings 1 3 3 1 2 2 2 2 2 3 3 1 1 1 1 1 1 1 1 1 1 1 2 2 2 2 1 1 1 1 1 1 1 1 1 1 1 40
  41. 41. Exits by team- La LigaNº of players 2009/10 2010/11 7 5 4 4 3 3 3 3 3 3 3 3 2 2 2 2 2 2 2 2 1 1 1 1 1 1 1 1 1 1 41
  42. 42. Exits by team according to formatNº of players 7 Loans Tranfers 4 4 1 3 3 3 3 3 1 1 2 2 2 2 2 2 2 3 3 3 1 1 1 1 1 1 1 1 2 2 2 2 1 1 1 1 1 1 1 1 1 1 42
  43. 43. Net sign-ups vs exits by team- La LigaNº. of players 1 1 1 1 1 -1 -1 -1 -1 -1 -1 -2 -2 -2 -2 -2 43
  44. 44. Headlines Liga BBVA (1 of 2) La Liga has invested 32mio€ in new player transfers, which is 4 times more than year before Transfers by Malaga, Atlético Madrid & Sevilla monopolize an astonishing 90% of the investment at La Liga. All of them need to improve pitch results Up to 11 have not spent any cent in player transfers. Hercules and Getafe have not brought any single player, not even in loan format Atlético Madrid has brought the most expensive players (Elías and Juanfran). Afellay signing by Barça is the third highest at La Liga 44
  45. 45. Headlines La Liga (2 de 2) Racing Santander new owner, Ali Syed, completes club purchase last minute and has only time to bring Giovani Dos Santos on loan Espanyol is the highest selling team with 12,5mio€ revenue, followed by Sevilla (6mio€) and Osasuna (4,3mio€). All together concentrate el 81% of La Liga player sales. Up to 12 teams have not conducted any player sales 30 new players have been brought at winter transfer window, of which 18 have been loans or free signings. Only 3 players have benefited from new regulation that allows signing any players from La Liga irregardless the number of games played with previous team Just like in other European leagues, the number of player exits has been higher than the number of arrivals, resulting in a decrease of the average number of players in the squad Málaga is the highest rotation team, both in number of arrivals (5) and exits (7). Hércules and Getafe did not use winter transfer market at all 45
  46. 46. Football Transfer Review 2011, winter market1. Winter 2011 transfer window top 5 European leagues2. La Liga on going season review3. European Football Table 2010/114. Conclusions5. Annexes – About Football Transfer Review – Tables – About Prime Time Sport 46
  47. 47. Participation of players signed in summer- La Liga %Players 47% 32% 2009/10 2010/11 Just one third of summer signings has played more than 50% of minutes, clearly below last year* % players signed or on loan in summer 20101 that play more than 50% of minutos until match day 20 47
  48. 48. Ranking usage of new players 2010/11 % players* 4/6 66% 4/8 1/2 1/2 50% 50% 50% 5/11 45% 2/5 2/5 2/5 40% 40% 40% 3/9 1/3 3/10 2/7 1/4 2/8 33% 33% 30% 28% 1/5 1/5 1/5 25% 25% 1/6 20% 20% 20% 1/7 1/9 16% 14% 11% Real Madrid is the team that takes best advantage of summer signings. Malaga, the least* % players signed or on loan in summer 20101 that play more than 50% of minutos until match day 20 48
  49. 49. Ranking usage of new players 2009/10 % players* €Mio 5/5 100% 7/8 87% 2/3 6/9 3/5 66% 66% 4/7 4/7 60% 57% 57% 2/4 3/6 2/4 4/8 50% 50% 50% 50% 5/12 3/8 1/3 2/6 41% 37% 2/6 3/10 33% 33% 33% 33% 1/4 2/11 25% 18% 0/5 0%* % players signed or on loan in summer 2009 that played more than 50% of the minutes during first half of tournament 49
  50. 50. Participation of top 10 European signings 2010/11*%Minutes 89% 86% 83% 81% 73% 60% 58% 43% 30% 25% Villa Ibrahimovic Di Maria Touré Silva Gourcuff Ramires Kolarov Mascherano Balotelli David Villa is the most fielded player of top 10 most expensive of last summer. Di Maria plays 83% of minutes. Mascherano only 30%. Balotelli, the expensive signing with least participation * Only top 10 most expensive. Includes minutes played at domestic competition with data from following match days: Liga BBVA 22, Premier League 26 , Calcio 24 and League 1 22 50
  51. 51. Participation of top 10 La Liga signings 2010-11*%Minutes 89% 85% 83% 83% 68% 67% 58% 30% 20% 12% Villa Carvalho Di Maria Ozil Khedira Soldado Filipe Luis Mascherano Adriano Pedro León 3 out of 10 most expensive signings of last summer have played less than one third of minutes available * Only top 10 most expensive. Includes minutes played at La Liga until match day 2 51
  52. 52. Participation signings summer 2010 Partidos Minutos PartidosClub Jugador Goles Coste jugados Jugados titular Khedira 19 1355 15 0 14 Ozil 22 1643 20 5 15 Di Maria 22 1638 20 5 25 Pedro León 10 248 0 0 10 Canales 4 104 1 0 6 Carvalho20 20 1682 19 2 8 Villa 21 1775 21 14 40 Adriano 8 391 4 0 11,5 Mascherano 14 594 7 0 22 52
  53. 53. Ranking field players with highest participation% minutes played* 100% 100% 100% 100% 99% 98% 95% 95% C.Ronaldo Iraola Bruno Lora X.Prieto Torrejón Henrique Carlos Soriano GarciaCristiano Ronaldo, the only striker that has played 100% of minutes possible * % minutes played up to La Liga match day #22 53
  54. 54. Ranking teams with highest number of key players* Nº. of key players* 11 10 9 9 8 8 7 7 7 7 7 7 7 6 6 6 6 5 4 3 Osasuna Getafe R.Santander Deportivo Sporting Málaga Zaragoza Espanyol Almería Levante Real Madrid At.Bilbao Villarreal Atlético M. R.Sociedad Barcelona Mallorca Valencia Sevilla HérculesBarça is the team with most stable line-up, as 11 players have participated in 70% of minuts or more. Valencia, the least stable (only 3) * Key players: have played more than 70% of minutes until match day 20 of La Liga 2010/11 54
  55. 55. Number of players* fielded by team Nº. of players * 32 28 28 27 26 26 26 26 25 25 24 24 23 22 22 22 22 22 22 21 Espanyol Levante Osasuna Almería Atlético Racing Getafe Barcelona Mallorca Deportivo Sevilla Valencia R.Sociedad Málaga Hercules Zaragoza Athletic Villarreal Sporting Real MadridBad sporting performance has provoked that Málaga is the team that has used more players of La Liga. On the opposite side, Zaragoza (the highest in 2010) * Players that participated with at least 1 minutes until match day 20 of La Liga 2010-2011 55
  56. 56. Participation of home grown players by team % players* 15 14 13 13 9 8 8 8 8 7 6 5 5 5 5 4 2 1 1 0 Basque country teams are the most active in home grown players utilization. Almería is the only team that has not fielded any home grown player* Home grown players that participated with at least 1 minutes until match day 20 of La Liga 2010-2011 56
  57. 57. Manager changes at top 5 European leagues Number of Managers sacked 2009/10 12 2010/11 7 7 5 5 4 3 3 3 2 Lega Calcio is still the league which replaces more managers during the season, followed by la Liga. Less replacements than last yearData 2009/10: up to 31/01/2010Data 2010/11: up to 08/02/2011 57
  58. 58. Headlines La Liga on going season review (1 of 2) La Liga teams have not used much the players which arrived in summer. Just one third of new players have played more than 50% of available minutes (vs 50% in 2009/10) Real Madrid is the team that takes most advantage of new players. 4 out of 6 new players have played more than 50% of minutes (Di Maria 83%). On the opposite side, only 1 out of 9 new players brought by Málaga played more than 50% of minutes Barça takes maximum advantage of David Villa, fielding him on 89% of minutes. Opposite situation with Mascherano, which only participated in 30% of minutes Pedro León (Real Madrid) is the signing least profitable of top 10 most expensive of last summer, as he has only played 12% of minutes available Cristiano Ronaldo is the only strike of La Liga that has played 100% of the minutes. The other field players that also participated in 100% of minutes are Iraola (Athletic), Bruno (Villarreal), Xabi Prieto (Real Sociedad) and Lora (Sporting) 58
  59. 59. Headlines La Liga on going season review (2 of 2) Barça is the team with most stable line-up, as 11 players have played more than 70% of the minutes. On the opposite side, only 3 players from Valencia have played more than 70% of the minutes Málaga is the team utilizing the highest number of players (32), in search of pitch results improvement. On the other side, Zaragoza (only 21) Basque country teams are the ones fielding highest number of home grown players (Real Sociedad 15, Athletic Bilbao 14). Almería, not even one. Guardiola (13) fields more home grown players at Barça than Mourinho (5) at Real Madrid The number of managers sacked during the season has decreased vs last year. Italy is still the country with highest number of managers sacked (7). Spain is second with 5 managers sacked so far 59
  60. 60. Football Transfer Review 2011, winter market1. Winter 2011 transfer window top 5 European leagues2. La Liga on going season review3. European Football Table 2010/114. Conclusions5. Annexes – About Football Transfer Review – Tables – About Prime Time Sport 60
  61. 61. European Football Table 2010/111. Top 5 European leagues combined2. Top scorers 61
  62. 62. Points achieved: top 10 Europe 62
  63. 63. Points achieved: worst 10 63
  64. 64. Points achieved at home: top 10 64
  65. 65. Points achieved at home: worst 10 65
  66. 66. Points achieved away: Top 10 66
  67. 67. Points achieved away: worst 10 67
  68. 68. Average goals scored: Top 10 68
  69. 69. Average goals scored: worst 10 69
  70. 70. Average goals scored at home: top 10 Average HOME Avge goals favour Pt Played W D L Gf Ga Gf 1 Real Madrid 27 9 9 0 0 30 5 3,3 2 Barcelona 25 10 8 1 1 28 7 2,8 3 M. United 28 10 9 1 0 27 6 2,7 4 Arsenal 18 9 6 0 3 22 11 2,4 5 Stuttgart 10 9 3 1 5 22 16 2,4 6 Villarreal 28 10 9 1 0 24 5 2,4 7 Dortmund 19 8 6 1 1 18 4 2,3 8 Chelsea 19 8 6 1 1 18 4 2,3 9 B. Munich 20 9 6 2 1 20 6 2,210 Juventus 15 9 4 3 2 20 16 2,2 70
  71. 71. Average goals scored at home: worst 10 71
  72. 72. Average goals scored away: Top 10 72
  73. 73. Average goals scored away: worst 10 73
  74. 74. Average goals conceeded: Top 10 74
  75. 75. Average goals conceeded: worst 10 75
  76. 76. Average goals conceeded at home: Top 10 76
  77. 77. Average goals conceeded at home: worst 10 77
  78. 78. Average goals conceeded away: Top 10 78
  79. 79. Average goals conceeded away: worst 10 79
  80. 80. Goal difference: Top 10 80
  81. 81. Goal difference: worst 10 81
  82. 82. Goal difference at home: Top 10 82
  83. 83. Goal difference at home: worst 10 83
  84. 84. Goal difference away: Top 10 84
  85. 85. Goal difference away: worst 10 85
  86. 86. Goal profitability: Top 10 86
  87. 87. Position repeat 2010-11 vs 2009-10 87
  88. 88. Average goals per game by leagueGoals 2009/10 3,14 2010/11 2,77 2,78 2,86 2,64 2,70 2,57 2,35 2,43 2,32 88
  89. 89. European Football Table 2010/111. Top 5 European leagues combined2. Top scorers 89
  90. 90. Top scorers top 5 European leagues 2010/11 C. Ronaldo 24 D. Berbatov 19 Cavani 18 M.Gómez 16 M. Sow 16 Messi 24 C. Tévez 18 Di Natale 16 Cissé 15 Nenê 13 Villa 14 A. Carroll 11 Eto’o 15 T. Gekas 14 Y. El-Arabi 11 Llorente 13 K. Nolan 10 Di Vaio 14 S. Lakic 11 K. Gameiro 11 G. Rossi 12 D. Bent 10 Ibrahimovic 13 D. Ya Konan 10 Gervinho 10 Pedro 12 Drogba 10 Matri 13 Raúl 10 M. Maïga 9 Nilmar 10 V.Der Vaart 10 Borriello 10 Dzeko 10 I. Brown 9 Trézéguet 9 Torres 9 Quagliarella 9 Schürrle 10 D. Payet 8 Aduriz 8 Elmander 9 Pastore 9 A. Vidal 9 Lisandro López 8 Negredo 8 Malouda 9 Pazzini 8 L.Barrios 9 G. Pujol 8 La Liga and Premier League display exciting fights for top scoring position. Top 2 scorers have scored more than 50% of 3rd scorer . Messi and Cristiano Ronaldo on track to fight for European Golden BootMatch day:La liga 21, Bundesliga 20, Serie A 23, Ligue 1 21, Premier League 25 90
  91. 91. Top 10 players by goal efficacy Minutes x goal 116,8 107,6 109,5 111,8 103,8 94,1 81,6 82,5 71,2 Messi M. Gómez Cristiano Berbatov M. Sow Cavani Tévez Cisse Di Natale Ronaldo Messi is by far the most effective striker in Europe, scoring one goal every 71 minutesMatch day:La liga 21, Bundesliga 20, Serie A 23, Ligue 1 21, Premier League 25 91
  92. 92. Headlines European Football Table (1 of 2) FC Barcelona leads for 2nd consecutive year European Football Table, with an astonishing 91,23% of points achieved. Borussia Dormund reaches 2n position with 84,31%, with Real Madrid right after (84,21%) 4 La Liga teams are among the top 10 of Europe by points achieved (FC Barcelona, Real Madrid, Villarreal y Valencia) Barça is undisputable leader in most of table types, including points achieved away, (only European team with 100%), goals scored (general and away). It is also the European team which concedes less goals per match (general and away) and the one with the most favourable goal difference (general and away) Real Madrid is the best European team at home. It is the only one that has won all the games, the top scorer and has the best goal difference Villarreal (3rd) and Espanyol (4th) show among the best European teams at home 92
  93. 93. Headlines European Football Table (2 of 2) 6 teams from La Liga are among the worst in terms of goals scored away (Racing, Osasuna, Sporting, Deportivo, Zaragoza and Hércules) La Liga gets confirmed as the most predictable tournament in Europe, as it is the only one where top 2 positions (FC Barcelona and Real Madrid) are taken by same teams year on year. German Bundesliga is one more year the most unpredictable La Liga, with 2,78 goals per game on average, is the 2nd top scorer, just behind German Bundesliga (3,14) Goal battle between Messi and Cristiano Ronaldo at La Liga competes with the one among Berbatov and Tévez at English Premiership. In both cases distance to 3rd scorer is more than 50%. Golden Boot of 2011 will very likely come from La Liga Leo Messi is the most effective scorer as on top of being best scorer, it scores a goal every 71 minutes (vs Mario Gómez 81,6 and Cristiano Ronaldo 82,5) 93
  94. 94. Football Transfer Review 2011, winter market1. Winter 2011 transfer window top 5 European leagues2. La Liga on going season review3. European Football Table 2010/114. Conclusions5. Annexes – About Football Transfer Review – Tables – About Prime Time Sport 94
  95. 95. Conclusions FTR 2011, winter market (1 of 3) Top 5 European leagues together have spent almost 500mio€ at winter transfer window, 4 times more than in 2010. English Premiership has monopolized 54% of the investment . La Liga BBVA has invested 32mio€ (vs 8mio€ in 2010) Astonishing expenditure seems paradoxical under current economy climate and could be explained by the following reasons: 1. Polarization: figures are reached by few clubs that do not have financial issues. 5 teams concentrate 50% of total investment in Europe and 3 teams concentrate 89% of investment in Spain 2. Level of expenditure in Europe at summer transfer window was unusually low 3. Teams with high sporting aspirations are not at the top and sign new players to improve pitch results (ie Chelsea, Liverpool, Inter de Milán, Bayern Munich, Atlético Madrid) Chelsea FC is the highest spending team, followed by Liverpool. Opposite to other transfer windows, this time most of the income has been reinvested by selling teams to buy new players (domino effect) 95
  96. 96. Conclusions FTR 2011, winter market (2 of 3) Liverpool has been the highest selling team in Europe. Espanyol shows in top 10 of Europe as the highest selling team in Spain At La Liga, Málaga is the highest spending team and the one with highest player circulation. Atlético Madrid is again a top spending team at winter transfer window (Elías most expensive signing at La Liga) 30 players have been registered by La Liga teams. Loans and cost zero signings have been massively adopted in Europe (more than 50% at La Liga). One more time player exits are higher than arrivals at top 5 European leagues. Only 3 players (10%) have benefited from new regulation at La Liga (no restriction on number of games) Up to 11 La Liga teams have made no financial investment in transfers. Hércules and Getafe have not participated at winter transfer window at all Profitability of new player signings has decreased. Just one third of La Liga summer signings has played more than half of minutes (vs 47% en 2010) 96
  97. 97. Conclusions FTR 2011, winter market (3 of 3) Real Madrid is La Liga team which takes most advantage of players brought in summer. Barça takes full advantage of David Villa but not of Mascherano. Cristiano Ronaldo is the only striker that has played 100% of minutes Barça is the team with most stable line-up; Valencia, the least stable. Málaga has fielded 32 different players (the most) and Zaragoza 21 (the least). Real Sociedad and Athletic Bilbao field the highest number of home grown players; Almeria fields none The number of sacked players has decreased vs last season Barça is the best team at European Football Table for 2nd consecutive year, leading most of table types. Real Madrid is the strongest team at home. 4 Spanish teams among top 10 of Europe (+Villarreal and Valencia) Dominance of Barça and Real at La Liga is worryingly increasing, as it is the only league where top 2 teams in the table are the same year on year Messi is ahead at one on one goal battle with Cristiano Ronaldo, as he scores every 71 minutes (vs C. Ronaldo 82,5) 97
  98. 98. Football Transfer Review 2011, winter market1. Winter 2011 transfer window top 5 European leagues2. La Liga on going season review3. European Football Table 2010/114. Conclusions5. Annexes – About Football Transfer Review – Tables – About Prime Time Sport 98
  99. 99. About Football Transfer Review Football Transfer Review by Prime Time Sport provides relevant data and insightful and independent analysis on theMission variables that influence squad designs and player transfers at main European Clubs, with special focus on Spanish La Liga • 2 versions published every year, related to Summer and Winter transfer markets • Combines content produced by Prime Time Sport and content from other relevant football industry studiesContent • The objective is to combine the available data in a way that helps to come-up with insightful analysis, rather than the publication of the information itself • Addressed to both football industry professionals and those that follow it with special interest 99
  100. 100. Technical sheet • Data included refer to main division of la Liga and the other top 4 European leagues (Premier League, Lega Calcio, Bundesliga and Ligue 1) • Transfer data only include fix amounts, except when bonuses have been made public (50% achievement considered) • Year to year comparisons refer to winter market only, unless otherwise indicatedSpecifications • Includes transfers that took place until January 31st 2010 • Transfer data are gross of agent commissions or revenue share with other stake holders • Sign-up means new player arrivals (not total number of registered players) and Exits players leaving the team (even if on loan) • European Football Table has been assembled considering 1sr half of the season at top 5 European leagues • Director: Bruno Batlle Team • Analyst: Valeria López • Collaborates: ESADE 100
  101. 101. Football Transfer Review 2011, winter market1. Winter 2011 transfer window top 5 European leagues2. La Liga on going season review3. European Football Table 2010/114. Conclusions5. Annexes – About Football Transfer Review – Tables – About Prime Time Sport 101
  102. 102. List of home grown players by team Team Home grown players Almería - Amorebieta, G.Iraizoz, Gurpegui, Iraola, Iturraspe, Iñigo Pérez, F.Llorente, Muniain, Athletic Susaeta, Ustaritz, Ion Vélez, Aurtenetxe , Eriza, Ibai Atlético Antonio López, De Gea, Koke, Domínguez, Mario Suárez Fontás, Bojan, Busquets, Iniesta, Jeffren, Messi, Nolito, Pedrito, Piqué, Puyol, Barcelona Thiago, Valdes, Xavi Deportivo Dioni, Juan DL, Laure, Rochela, Seoane Álvaro Vázquez, David López, Baena, Chica, Corominas, David Garcia, Didac Vilà, Galán, Espanyol Javi López, Javi Márquez, Jordi Amat, Victor Ruiz, Manu Molina Getafe Adrián Sardinero Edu Ramos, Jesús Gámez, Juanito, Juanmi, Manolo Gaspar, Recio, Málaga Francisco Portillo, Manu Torres Cendrós, Crespí, Lluis Martí, Nsue, Tomás Pina, Ramis, Sergi Enrich, Mallorca Victor Casadesús, Kevin Garcia Osasuna Josetxo, Kike Sola, Flaño, Monreal, Oier, Puñal, Ruper, Annunziata* Up to La Liga match day 20 102
  103. 103. List of home grown players by team Team Home grown players Racing Bolado, Cristian F, Edu Bedia, Julián Luque, Munitis, Ramon Arcas R. Madrid Arbeloa, Granero, Casillas, Juan Carlos Pérez, Morata Sevilla Alfaro, Capel, Javi Varas, Jose Carlos, Luna, Jesús Navas, Rodri, Perotti Canella, Jorge G, Jose Angel, Landeira, Lora, Luis Morán, Sergio Alvárez, Sporting Nacho Cases, Guillermo Mendes Pereiro Levante Hector Rodas, Iborra, Juafran, Mono Valencia Albelda, Guaita, Isco, D.Navarro, Pablo Hernández Hércules Kiko Femenía Bruno Soriano, Joan Oriol, Mario Gaspar, Matilla, Jefferson Montero, Santi Cazorla, Villarreal Mussachio Aguirretxe, Ansotegi, Carlos Martinez, Elustondo, Estrada, Griezman, Illarmendi, R.Sociedad Labaka, Llorente, Aranburu, Markel B, Mikel G, Viguera, Xabi Prieto, Zurutuza Zaragoza Ander Herrera, Kevin Lacruz* Up to La Liga match day 20 103
  104. 104. Premiere of home grown players at La Liga 2010/11 Team Home grown players Team Home grown players Almería - Racing Julián Luque, Ramón Arcas Athletic , Aurtenetxe , Eriza, Ibai R. Madrid Juan Carlos Pérez, Morata Atlético - Sevilla -Barcelona Nolito Sporting Nacho Cases, Guillermo Mendes PereiroDeportivo Dionisio Emmanuel “Dioni” Levante Sergio Abad “Mono” Álvaro Vázquez, David López,Espanyol Valencia Francisco Román Alarcón “Isco” Manu Molina Getafe Adrián Sardinero Hércules - Málaga Jose Luis Garcia del Pozo “Recio” Villarreal -Mallorca Kevin Garcia R.Sociedad -Osasuna Annunziata Zaragoza - * Up to La Liga match day 20 104
  105. 105. League table La Liga Liga BBVA Table PTS PJ G E P GF GC 1 FC Barcelona 52 19 17 1 1 61 11 2 Real Madrid 48 19 15 3 1 47 17 3 Villarreal 39 19 12 3 4 38 20 4 Valencia 37 19 11 4 4 29 20 5 Espanyol 34 19 11 1 7 25 25 6 At. Madrid 30 19 9 3 7 31 23 7 At. Bilbao 29 19 9 2 8 29 31 8 Getafe 27 19 8 3 8 28 29 9 Mallorca 27 19 8 3 8 23 24 10 Sevilla FC 26 19 8 2 9 26 31 11 R. Sociedad 25 19 8 1 10 29 31 12 Hércules 22 19 6 4 9 22 28 13 Deportivo 21 19 5 6 8 15 26 14 Racing 20 19 5 5 9 15 26 15 Osasuna 18 19 4 6 9 17 25 16 Málaga 17 19 5 2 12 24 41 17 Sporting 16 19 3 7 9 17 27 18 Zaragoza 16 19 3 7 9 17 32 19 Levante 15 19 4 3 12 19 30 20 Almería 14 19 2 8 9 17 32 105
  106. 106. League table Premier League Premier League TOTAL Table PTS PJ G E P GF GC 1 M. United 37 17 10 7 0 38 16 2 M. City 35 19 10 5 4 28 16 3 Arsenal 35 18 11 2 5 37 20 4 Chelsea 31 18 9 4 5 32 15 5 Tottenham 30 18 8 6 4 27 23 6 Bolton W 29 19 7 8 4 32 25 7 Sunderland 27 19 6 9 4 21 20 11 Blackpool 25 17 7 4 6 26 30 8 Stoke City 24 18 7 3 8 23 22 9 Newcastle 22 18 6 4 8 28 29 10 Liverpool 22 18 6 4 8 22 24 12 West Bromwich 22 18 6 4 8 24 31 13 Blackburn 22 19 6 4 9 23 30 14 Everton 21 18 4 9 5 20 21 15 Aston Villa 20 18 5 5 8 20 30 16 Wigan Athletic 19 18 4 7 7 15 29 17 Birmingham 18 17 3 9 5 17 20 18 Fulham 16 18 2 10 6 17 23 19 West Ham 16 19 3 7 9 19 32 20 Wolverhampton 15 18 4 3 11 19 32 106
  107. 107. League table Lega Calcio 107
  108. 108. League table Bundesliga 108
  109. 109. League table Ligue 1 Ligue 1 Total Table PTS PJ G E P GF GC Lille 32 18 8 8 2 33 21 2 PSG 31 19 8 7 4 30 21 3 Stade Rennes 31 19 8 7 4 18 12 4 Lyon 31 19 8 7 4 26 21 5 Marseille 29 19 7 8 4 27 17 6 Saint-Étienne 29 19 7 8 4 26 20 7 Brest 28 19 7 7 5 20 15 8 Bordeaux 27 19 6 9 4 24 21 9 Toulouse 27 19 8 3 8 21 20 10 Montpellier 27 19 7 6 6 15 19 11 Sochaux 25 19 7 4 8 29 23 12 Lorient 25 19 7 4 8 22 24 13 Nancy 25 18 7 4 7 21 26 14 Auxerre 23 19 4 11 4 25 22 15 Nice 23 19 5 8 6 14 18 16 Valenciennes 22 19 5 7 7 21 21 17 Monaco 19 19 3 10 6 19 20 18 Caen 18 18 4 6 8 17 26 19 Lens 16 18 3 7 8 17 32 20 Arles 8 19 1 5 13 10 36 109
  110. 110. Football Transfer Review 2011, winter market1. Winter 2011 transfer window top 5 European leagues2. La Liga on going season review3. European Football Table 2010/114. Conclusions5. Annexes – About Football Transfer Review – Tables – About Prime Time Sport 110
  111. 111. Prime Time Sport Business Areas Football Image rights Marketing Players Sponsorship projects Sponsors recruitment management for top representation brands Young talent Positioning Sports rights development development exploitationClub player transfers Press relations Strategic consultancy Club revenue Brand Football Transfer development creation lab* Review*Strategic consultancy Events management Headhunting *Study and methodology exclusive to Prime Time Sport 111
  112. 112. Mission and USP’s To inspire and help clients to maximize value around their professional sport practice and their sport related activities. Prime Time Sport develops selected strategic consultancy and Missionstatement business development projects with sports entities, sports rights holders, athletes and large corporations that leverage sport relationship to develop effective and unique marketing plans 1. Independence and objectivity 2. Experience, professionalism and quality of work USP’s 3. Global high profile contacts network 4. Rigorous client selection base on high quality and value 112
  113. 113. Contact details Prime Time Sport Esteve Calzada CEO esteve.calzada@ptsport.tv blog: www.estevecalzada.com twitter: www.twitter.com/estevecalzada Bruno Batlle Director de Fútbol y Marketing bruno.batlle@ptsport.tv Valeria López PR Manager valeria.lopez@ptsport.tv Luiz Rocha CEO Brasil Prime Time Sport Brasil luiz.rocha@ptsport.tv Av. Barao Homem de Melo, 4500/405 CEP 30450-250. C/ Tuset 20, 8-5, 08006 Barcelona-Spain Belo Horizonte (Brasil)Tfno: +34 933 967 900; Fax: +34 934 155 982 Tfno/Fax: +55 (31) 3247 6272 113

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