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Football Transfer Review 2010 Ediçao Brasil- English version

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Football Transfer Review 2010 Ediçao Brasil- English version

  1. 1 Rio de Janeiro, November 2010
  2. 2 1. About Football Transfer Review 2. European football finance outlook 3. Highlights Football Transfer Review Europe 2010/11 4. Football Transfer Review Brasil 5. The way forward for Brazilian football 6. About Prime Time Sport Table of contents
  3. 3 About Football Transfer Review Contents Mission Football Transfer Review by Prime Time Sport provides relevant data and insightful and independent analysis of the variables that influence squad designs and player transfers in international football industry • 2 versions published every year, related to Summer and Winter transfer markets • The objective is to combine the available data in a way that helps to come-up with insightful analysis, rather than the publication of the information itself • Addressed to both football industry professionals and those that follow it with special interest • Editions: Europe, Brazil and Mexico
  4. 4 Technical sheet Europe edition Team Specifications • Director: Bruno Batlle • Analysts: Valeria López • Data included refer to main division of la Liga and the other top 4 European leagues (Premier League, Lega Calcio, Bundesliga and Ligue 1) • Transfer data only include fix amounts, except when bonuses have been made public (50% achievement considered) • Year to year comparisons refer to summer market only, unless otherwise indicated • Includes transfers that took place until August 31st 2010 • Ibrahimovic transfer form FC Barcelona to AC Milan has been considered in the 2010/11 • Transfer data are gross of agent commissions or revenue share with other stake holders (ie 6Mio€ paid by FC Barcelona to the agent of Yaya Toure • Squads review includes only players registered as 1st team players • Sign-up means new player arrivals (not total number of registered players) and Exits players leaving the team (even if on loan)
  5. 5 Technical sheet Brazil edition Team Specifications • Director: Bruno Batlle • Analysts: Teo Cruz, Fernando Pacheco, Valeria López • Data included refers to the teams competing in Brasileirao championship during 2010 season • It also includes data from Brasileirao 2010 teams participation in State Championships • Transfer data include fix amounts agreed between clubs (bonuses excluded) • Season 2009 includes data from January to December; season 2010 from January to November • Squads review includes only players registered as 1st team players • Sign-up means new player arrivals (not total number of registered players) and Exits refers to players leaving the team (even if on loan) • Exchange rate used: 1 USD=1,71 BRL
  6. 6 1. About Football Transfer Review 2. European football finance outlook 3. Highlights Football Transfer Review Europe 2010/11 4. Football Transfer Review Brasil 5. The way forward for Brazilian football 6. About Prime Time Sport Table of contents
  7. 7 Revenue trend top European Leagues Mio€ Source Deloitte Annual Review of Football Finance, June 2010, Mio€ 2.273 1.379 1.326 1.064 972 2.441 1.438 1.438 1.421 989 2.326 1.575 1.501 1.494 1.048 2006/07 2007/08 2008/09 English Premier League maintains revenue leadership, followed by German Bundesliga. Financial downturn does not show-up in revenues
  8. 8 Profit (loss) trend at top European leagues Mio€ Source: Report from Professor JM Gay, from Barcelona University -186 -92 -241 -216 -335 -109 -233 -236 2007/08 2008/09 All top leagues have experimented losses for 2 consecutive years. English Premiership losses have grown dramatically
  9. 9 Source: Deloitte Football Money League Real Madrid and FC Barcelona are for the first time in the 2 top positions of the ranking (and will continue to be at 2009/10 season). English football has 4 teams between the top 10. 366 309 325 295 264 269 211 168 210 173 128 175 156 145 127 148 104 126 401 366 327 290 263 242 217 203 197 197 147 146 140 133 133 125 102 101 2007/08 2008/09 Revenue ranking European clubs Mio€
  10. 10 1. About Football Transfer Review 2. European football finance outlook 3. Highlights Football Transfer Review Europe 2010/11 4. Football Transfer Review Brasil 5. The way forward for Brazilian football 6. About Prime Time Sport Table of contents
  11. 11 Player acquisition spending-Top 5 European leagues Mio€ Top 5 European leagues spent 1,3Bio€ in player acquisition (-29% vs year ago). Real Madrid and FC Barcelona spending decline represents 42% of total reduction 1.713 1.855 1.322 2008/09 2009/10 2010/11 -29%
  12. 12 570 508 270 150 215 510 400 470 230 245 435 327 262 157 140 2008/09 2009/10 2010/11 Mio€ Spanish La Liga shows the most significant spending drop due to lower activity at Real Madrid and FC Barcelona. Despite 2nd consecutive drop, English Premier League still leads spending in Europe -15% -18% -45% -32% -43% Player acquisition spending-Top 5 European leagues
  13. 13 Player sales- Top 5 European leagues €Mio La Liga has been the most active league in terms of player sales, followed by Italian Lega Calcio. Valencia CF has been the top selling club at summer transfer window 287 269 187 176 141
  14. 14 Net spending- Top 5 European leagues €Mio 248 58 16 -24 -36 La Liga and French Ligue 1 have sold more that spent. Manchester City concentrates 43% of total net spending in England
  15. 15 Net # signings vs exits- Top 5 European leagues Nº.of players All leagues have seen more players leavings than players coming, with total wage cost reduction as a result -285 -94 -75 -54 -38
  16. 16 145 78 73 56 53 43 41 39 38 37 Man.City R.Madrid FC Barcelona Juventus AC Milan Rubin Kazan Genoa Wolfsburgo Chelsea Marsella Mio€ Top 10 spending teams Manchester City is the highest spending club, outspending Real (#2) by 86%. Despite spending drop, both Real and Barça still at top positions
  17. 17 1 40 265 1 1 2 48 1 5 29 43 44 1 3 83 51 1 45 78 73 56 53 38 30 27 23 9 2009/10 2010/11 Mio€ Manchester City has spent almost 300mio€ in 2 years. Just 3 top clubs increase spending (Man City, AC Milan & Juventus) . Bayern Munich needs no spending as last season investment resulted in good sporting performance Top European teams spending ranking
  18. 18 Mio€ 84 69 53 52 40 38 36 34 33 32 Valencia FC Barcelona Inter Milan Benfica Liverpool Oporto Man City Juventus Genoa Udinese Top 10 selling teams Valencia leads income ranking thanks to David Villa and Silva sales (82% of total sales). FC Barcelona is in a leading sales position for the first time ever
  19. 19 22 84 38 22 15 78 103 3 89 46 27 69 53 38 36 35 19 17 17 11 9 8 2009/10 2010/11 Mio€ Top European teams sales ranking FC Barcelona is the highest selling among top teams, thanks to Yaya Touré, Ibrahimovic & Chygrinsky sales (despite accounting for losses in the last 2). 6 out of 11 teams have had smaller player sales income than last season
  20. 20 Top 10 most expensive players 2010/11 €Mio 40 30 29 29 25 24 22 23 22 22 Villa Touré Balotelli Silva Di Maria Ibrahimovic Mascherano Kolarov Ramires Milner Gourcuff
  21. 21 Ranking most expensive transfers ever 94 72 66 65 60 51 47 46 46 45 C.Ronaldo Zidane Ibrahimovic Kaka Figo H.Crespo Buffon Ferdinand Vieri Shevchenko €Mio No transfers from this summer have joined historical top 10 in value
  22. 22 Usage Top 10 European signings of 2009-10* Minutes 7out of 10 of most expensive signings of last season did not have expected performance (as were brought to play most minutes as line-up players) * According to minutes played at domestic league
  23. 23 Results trend of clubs with highest spending in 2009/10 Team Spending* 2009-10 League position 2008-09 League position 2009-10 Results Champions 2008-09 Results 2009-10 Valoración 265 2nd 2nd 1/8 finals 1/8 finals 140 10th 5th - - 112 Champions Champions Champions Semifinals 83 Champions Champions 1/8 finals Champions 51 2nd Champions ¼ finals Runners-up 48 2nd 7th 1/8 finals 1/16 finals *Mio € 3 out of 6 top spending teams did not achieve expected results on the pitch, which confirms that investment does not immediately turn into sporting performance
  24. 24 1. About Football Transfer Review 2. European football finance outlook 3. Highlights Football Transfer Review Europe 2010/11 4. Football Transfer Review Brasil 5. The way forward for Brazilian football 6. About Prime Time Sport Table of contents
  25. 25 4. Football Transfer Review Brasil 4.1. Revenue outlook 4.2. Player movement 4.3. Exports review 4.4. Squad data 4.5. Managers stability 4.5. Conclusions Football Transfer Review Brasil
  26. 26 Revenue trend Brasileirao Mio U$D Source: Crowe Horwath RCS, 2010 Growth trend at Brasileirao championship (12%) is much higher than the average of Top 5 European Leagues (4%) 749 815 917 2007 2008 2009 +12% +9%
  27. 27 Club revenues ranking 2009 Mio U$D Corinthians, Internacional and Sao Paulo form the elite class of Brazilian football 106 103 102 73 71 70 65 50 41 39 37 36 27 24 18 14 13 11 10 9 2009 Source: Crowe Horwath RCS, 2010
  28. 28 Revenue trend top 10 clubs Mio U$D Revenue growth story across the board. Palmeiras is the only relevant club showing revenue decline 79 91 111 50 45 52 64 30 31 34 69 83 93 81 55 69 58 30 38 34 106 103 102 73 71 70 65 50 41 39 Corinthians Internacional São Paulo Palmeiras Cruzeiro Flamengo Grêmio Vasco da Gama Santos Atlético MG 2007 2008 2009 Source: Crowe Horwath RCS, 2010
  29. 29 TV rights revenue trend top 10 teams Mio U$D TV rights revenues have grown significantly among Brasileirao teams, with an average increase of 27%. Further growth expected as a result of Globo’s loss of exclusivity Source: Futebol Finance 16,3 17,8 16,0 12,7 12,7 15,0 15,1 11,8 10,8 12,2 25,9 22,4 21,7 18,1 17,6 17,0 16,4 16,1 16,1 16,1 Flamengo Palmeiras Sao Paulo Internacional Cruzeiro Cortinthians Santos Atlético Grêmio Fluminense 2008 2009
  30. 30 4. Football Transfer Review Brasil 4.1. Revenue outlook 4.2. Player movement 4.3. Exports review 4.4. Squad data 4.5. Managers stability 4.5. Conclusions Football Transfer Review Brasil
  31. 31 Player acquisition spending- 2010 Brasileirao teams MioU$D Increase in revenues has enabled higher budget available for player signings 49 79 2009 2010 +61% * It includes total players spending by clubs competing in Brasileirao 2010 during both State Championships and Brasileirao
  32. 32 Player acquisition spending by club MioU$D 1,0 0,2 4,0 0,2 0,4 5,8 1,5 0,8 15,4 0,9 16,0 2,1 24,2 11,2 10,2 7,9 6,1 5,8 4,1 2,4 2,3 2,0 1,4 0,6 0,3 2009 2010 Palmeiras investment of 24,2mio$ represents 31% of total Brasileirao teams spending in new players. Minas Gerais teams At. Mineiro and Cruzeiro complete top 3. Up to 6 teams made no investment in new player signings *Clubs in Serie B in 2009
  33. 33 Top 10 most expensive signings 2010 Mio U$D 8,3 5,5 4,4 4,1 4,1 4,1 4,1 3,8 2,2 2,0 Jorge Valdivia Maicosuel Leo Kleber DiegoSouza Réver Arouca Montillo Douglas Fernandinho 3 of the most expensive signings of the season have been done by Palmeiras, the club with a highest investment in the League Palmeiras Botafogo Palmeiras Palmeiras Atlético/MG Atlético MG Santos Cruzeiro Grêmio Sao Paulo
  34. 34 Top 10 most expensive signings ever Mio U$D 20,8 16,4 13,9 11,1 8,3 6,5 6,1 5,5 5,1 4,0 Tévez Mascherano Carlos Alberto Nilmar Jorge Valdivia Giuliano D'Alessandro Maicosuel Romário DiegoSouza The return of Jorge Valdivia to Palmeiras joins top 10, which is still lead by Tevez and Mascherano moves to Corinthians Corinthians Corinthians Corinthians Corinthians Palmeiras Internacional Internacional Botafogo Flamengo Palmeiras * *Nilmar= 2 (loan) + 9
  35. 35 Top Brazilian players back to Brasileirao Increased financial strength of Brazilian clubs has made possible the return of top players that have played in top European teams Season Player From To Transfer Price (mioU$D) 2010 Roberto Calos Fenerbahce (TUR) Corinthians Free 2010 Belletti Chelsea (ING) Fluminense Free 2010 Robinho Manchester City (ING) Santos Free Loan 2010 Cicinho Roma (ITA) São Paulo Free Loan 2010 Deco Chelsea (ING) Fluminense Free 2009 Adriano Internazionale (ITA) Flamengo Free 2009 Ronaldo Milan (ITA) Corinthians Free 2009 Fred Lyon (FRA) Fluminense Free
  36. 36 Total player sales Brasileirao teams MioU$D 18% growth mainly explained by Sao Paulo, Gremio and Santos player sales into Europe 144 170 2009 2010 +18%
  37. 37 MioU$D 35,8 4,0 4,4 1,2 29,6 14,5 2,4 0,4 4,0 7,3 11,8 0,5 1,5 1,2 1,2 1,5 22,4 0,3 37,8 29,7 21,7 21,1 10,0 9,4 8,7 6,8 6,6 4,8 3,5 2,3 2,3 2,2 2,1 0,8 2009 2010 Internacional leads the ranking of player sales for the 2nd consecutive year followed by Sao Paulo, Santos and Gremio. Corinthians has not sold any important player in 2010 after selling Cristian Baroni, André Santos and Douglas in 2009 *Clubs in Serie B in 2009 Player sales by club
  38. 38 Player sales vs total club revenues (2010) Brasileirao Serie A clubs revenues have higher dependence on players sales than top 5 European leagues 19% 16% 15% 14% 8% 7%
  39. 39 # of signings-Brasileirao teams Nº of players 227 119 110 2009 2010 Loans Signings 346 352 Brazilian league is very active in terms of players circulation. Loan format (31% of signings in 2010) is very popular in Brazil to keep expenses controled 242
  40. 40 # of player signings – Top 5 European leagues and Brasileirao Nº. of players Brasileirao Serie A has much higher rotation than top 5 European leagues, resulting in lack of time to adapt into playing system of each team 242 166 94 100 101 78 110 55 28 20 18 24 Loans Signings 221 122 120 119 102 352
  41. 41 Average cost per player signed MioU$D 0,14 0,22 2009 2010 Average cost per player has increased almost 60% to 2010. However, it remains much lower than top 5 European leagues
  42. 42 # signings by team Nº of players 19 27 15 19 17 15 13 21 14 23 14 13 18 23 14 18 18 18 11 16 23 23 21 21 20 19 19 19 19 19 18 17 17 17 16 14 14 14 13 9 2009 2010 At.Mineiro, Guaraní, Palmeiras , At.Goianense and Gremio Prudente have done more than 20 signings in 2010 . Corintians and Sao Paulo, the clubs with less signings *Clubs in Serie B in 2009
  43. 43 # signings by team- loans vs signings 22 15 16 13 13 13 12 8 11 10 11 15 10 10 12 12 11 11 8 9 1 8 5 8 7 6 7 11 8 9 7 2 7 7 4 2 3 3 5 Loans Signings 23 23 20 17 17 17 16 13 21 21 19 19 19 19 19 18 9 Nº of players 14 14 14 Atletico Mineiro is the club with less % of loans. Rest of clubs except Corinthians widely use the loan as a format to reduce risk and expenditures *Clubs in Serie B in 2009
  44. 44 # of exits-Brasileirao Nº of players 211 199 104 133 2009 2010 Loans Signings 315 332
  45. 45 # of player exits by team Nº of players 19 11 17 19 10 16 17 11 27 20 15 16 14 16 11 11 23 22 21 21 20 20 19 19 19 19 16 15 15 15 14 12 12 11 2009 2010 Besides signings,Palmeiras is also in the top position of exits. Santos, Botafogo and Vasco are the clubs with less exits
  46. 46 # of player exits by team-loans vs transfers 16 12 10 15 13 12 6 12 12 10 11 7 10 11 10 9 6 6 6 5 7 10 11 6 7 8 13 7 7 9 5 8 5 4 4 3 6 5 4 4 Loans Tranfers 22 20 20 19 19 19 19 15 15 15 12 12 11 10 9 Nº of players Loans have an important role to release players in all clubs. Corinthians (68%), Internacional (53%) and Cruzeiro (52%) use this formula in more than half of their exits 14 16 21 21 23
  47. 47 While all Top European leagues have seen more player departures than arrivals, Brasileirao shows the opposite trend -285 -94 -75 -54 -38 20 Nº.of players Net signings vs exits– Top 5 European leagues and Brasileirao
  48. 48 4. Football Transfer Review Brasil 4.1. Revenue outlook 4.2. Player movement 4.3. Exports review 4.4. Squad data 4.5. Managers stability 4.5. Conclusions Football Transfer Review Brasil
  49. 49 Evolution of players transferred abroad Nº of players 665 858 857 804 851 1085 1176 1017 2002 2003 2004 2005 2006 2007 2008 2009 Despite Brasil is still number players source in the world, we have seen an stabilization in the number of player exports during last 3 years Source: CBF
  50. 50 Mio U$D Source: Ministério do Desenvolvimiento, Indústria e Comércio ExteriorTotal Brazilian football (all divisions) The total value of Brazilian player exports has decreased 25% to 177mio$ 223 235 1 77 2007 2008 2009 Evolution of players transferred abroad -25%
  51. 51 Players destination: Volume vs value 75% of player movement takes place inside Brasil, which accounts for 20% of total value. Since the value of each transfer to Europe is higher, 17% of total number of players accounts for 75% of total value 75% 17% 4% 4% 20% 75% 3% 2% Brasil Europe Asia Others # of players Value
  52. 52 Ranking most expensive sales in 2010 Mio U$D 1 8,7 1 3,9 1 1 ,2 1 0,4 8,7 8,3 8,3 6,9 5,6 5,6 Hernanes Sandro André Wesley Taison Walter Douglas Costa Réver Danilo Silva Wellington Silva Sao Paulo Internacional Santos Santos Internacional Internacional Gremio Gremio Fluminense Internacional Lazio Tottenham D.Kyev W.Bremen Metalist Kharkiv Porto S.Doneskt Wolsfburg Arsenal D.Kyev
  53. 53 Mio U$D 33,3 30,5 22,9 22,2 22,2 1 9,4 1 9,0 1 7,0 1 3,9 1 3,9 Santos Internacional Internacional Corinthians Corinthians Palmeiras Sao Paulo Sao Paulo Gremio Fluminense Real Madrid AC Milan Villarreal West Ham West Ham FC Barcelona Lazio Bayern Munich Liverpool AC Milan Ranking most expensive sales ever
  54. 54 Brazilian players in top 5 European leagues and Portugal in 2010 # of players 1 54 42 23 23 21 1 1
  55. 55 Brazilian players vs Argentinean in top 5 European leagues and Portugal Nº. Of players 154 42 23 23 21 1111 48 38 3 11 8 Brazilians Argentineans
  56. 56 S.C Internacional players sales 2006-2010 2006o 2007 2008 2009 2010 Bolívar (4,2) Alexandre Pato (30,5) Fernandão* (9,7) Edinho (3,2) Taison (8,7) Rafael Sóbis (11,8) Ceará (2,8) Sidnei (9,7) Magrão* (2,8) Walter (8,3) Jorge Wágner (2,8) Luiz Adriano (4,2) Márcio Mossoró (1) Nilmar (22,9) Sandro (13,9) Tinga (4) Fred (0,7) Renan (6,9) Alex (6,9) Ji-Paraná (0,14) Jorge Luiz* (0,4) Rentería (2,1) Wellington (6,2) Ramón* (1,2) Fabinho* (2,1) Pinga* (1) Danilo Silva (5,6) Ricardo Jesus (0,4) Marcos Camozzato (0,7) João Guilherme (0,2) 23,2 42,8 35,4 35,8 37,8 Internacional Porto Alegre has been very successful selling players to an impressive amount of 175Mio$ overt the last 6 years *Non European sale Mio USD
  57. 57 Sao Paulo players sales 2005-2010 2005 2006 2007 2008 2009 2010 Digão (0,7) Diego Lugano (10,4) Josué (2) Aloísio* (0,9) Eduardo Costa (3,5) Hernanes (18,7) Rodrigo (6,9) Denílson (6,9) Edcarlos (2,5) Diego Tardelli (1,1) Arouca* (4,2) Grafite (4,9) Ilsinho (13,9) Souza (5,6) André Dias (3,5) Cicinho (5,6) Thiago Ribeiro* (0,9) Breno (16,7) Léo Lima* (2,2) Roger* (1,1) 7,6 27,8 19,3 24,3 3,5 29,7 Sao Paulo has also been very active, selling players for 112Mio$ during last 6 years *Non European sale Mio USD
  58. 58 4. Football Transfer Review Brasil 4.1. Revenue outlook 4.2. Player movement 4.3. Exports review 4.4. Squad data 4.5. Managers stability 4.5. Conclusions Football Transfer Review Brasil
  59. 59 Squad average age by League 27,0 26,9 26,5 25,5 25,4 25,0 Age average
  60. 60 Average age of players in Brasileirao squads Age 27,9 26,4 26,2 26,1 26,0 25,8 25,6 25,5 25,5 24,7 24,6 24,5 24,5 24,5 24,3 24,2 24,1 23,7 23,7 22,9
  61. 61 U21 players by club # of players 1 8 1 3 1 2 1 2 1 2 1 1 1 0 9 9 8 8 8 8 7 7 6 5 4 4 2
  62. 62 Registered home grown players in 1st team by club # of players 1 4 1 3 1 2 1 1 1 0 1 0 1 0 1 0 9 8 8 7 7 6 6 5 4 4 1 1
  63. 63 Importance of squad stability Points per game Estancia promedio (temporadas) Source: The Professional Football Players Observatory. Average top 5 leagues. Temporada 2007-08. Average most fielded 11 players Inglaterra 58% España 33% Alemania 1% (ns) Italia 48% Francia 0% (ns) 63 There is a strong statistical correlation between points achieved and players continuity in the teams
  64. 64 Average squad stability in Brasileirao clubs 2,7 2,2 2,2 2,1 2,1 2,1 2,0 2,0 2,0 2,0 1,8 1,7 1,7 1,7 1,4 1,3 1,3 1,3 1,3 1,1 São Paulo Palmeir as Cruzeiro Flamen go Goiás Vitória Internac ional Flumine nse Corinthi ans Grêmio Santos Avaí At. Paran… At. Goiani… Guarani Ceará Vasco At. Mineiro Botafog o Grêmio Years
  65. 65 % foreigners players 64,4% 49,7% 44,9% 40,3% 37,9% 10,6% 4,7% % of foreign players in Brazil is the lowest amongst the top international leagues * Foreigners even if they can play as local
  66. 66 4. Football Transfer Review Brasil 4.1. Revenue outlook 4.2. Player movement 4.3. Exports review 4.4. Squad data 4.5. Managers stability 4.5. Conclusions Football Transfer Review Brasil
  67. 67 Brazil managers season 2010 Manager’s rotation in Brazilian League is very high, none of current managers have been more than one year in the same position Equipo Entrenador Llegada Fin contrato Botafogo Joel Santana 01/2010 12/2010 Guarani Vágner Mancini 04/2010 12/2011 Fluminense Muricy Ramalho 04/2010 12/2012 Cruzeiro Cuca 06/2010 12/2011 Internacional Celso Roth 06/2010 12/2010 Vasco Paulo César Gusmão 06/2010 07/2011 Palmeiras Luís Felipe Scolari 06/2010 12/2012 At. Goianiense Renê Simões 07/2010 12/2010 Grêmio Porto Al Renato Gaúcho 08/2010 12/2011 At. Mineiro Dorival Júnior 09/2010 12/2011 Equipo Entrenador Llegada Fin contrato São Paulo Paulo César Carpegiani 10/2010 12/2011 At. Paranaense Sérgio Soares 10/2010 12/2010 Flamengo Vanderlei Luxemburgo 10/2010 12/2012 Grêmio Prud Fábio Giuntini 10/2010 12/2010 Vitória Antônio Lopes 10/2010 12/2010 Avaí Vágner Benazzi 10/2010 12/2010 Corinthians Tite 10/2010 12/2011 Santos Adilson Batista 11/2010 12/2011 Goiás Artur Neto 11/2010 12/2010 Ceará Dimas Figueiras* - - *Interim coach
  68. 68 Manager changes* 2009 30 16 10 8 5 3 Managers *Changes during the season 30 managers were changed during 2009 and 7 more where released at the end of the national Championship
  69. 69 Managers season 2010- Stability 3,5 1,9 1,7 1,4 0,6 0,3 Managers at Brazilian teams have an average stay of 4 months, much less than in top European leagues
  70. 70 % foreign managers 35% 25% 22% 10% 10% 0% % of foreign coaches All managers in Brasileirao Serie A are Brazilian
  71. 71 4. Football Transfer Review Brasil 4.1. Revenue outlook 4.2. Player movement 4.3. Exports review 4.4. Squad data 4.5. Managers stability 4.5. Conclusions Football Transfer Review Brasil
  72. 72 Conclusions Football Transfer Review Brasil (1 de 3)  Brazilian club football is becoming stronger than ever with 2 digit revenue growth and increased player purchase power. Spending in new players has increased 61% in 2010 to 79mio$  Palmeiras has spent 24,2mio$ in new players (31% of total spending) which did not help to achieve good sporting results. Top 3 spending ranking is completed by Atlético Mineiro and Cruzeiro  Jorge Valdivia return from Al-Ain to Palmeiras is the highest spending signing at 8,3mio$  Increased purchase power has permitted Brazilian clubs to bring back success Brazilian players in Europe such as Deco, Cicinho or Belletti.  Atlético Mineiro, Guaraní and Palmeiras are the teams with highest number of new players. Corinthians and Sao Paulo, the teams with least squad renewal  Total player sales from Brasileirao Serie A teams was up 18% to 170mio$. Internacional has been the highest selling team with a total player sales value of 38mio$, followed by Sao Paulo (30mio$). Average cost per player was up 61% to 220k$
  73. 73  Brazilian football has a high player rotation that does not help teams to achieve stability and control costs. Such rotation is above top 5 European leagues  Palmeiras gets confirmed as the team with most changes, as it also leads the ranking of number of exits (23). Santos, Botafogo and Vasco de Gama, the teams with least player exits  As opposed to what happened in all tope European leagues, Brasileirao has experimented a net increase in the number of players in the squads  Despite still being #1 players provider in the world, Brazilian football exports have stopped increasing in the last years. European football financial constraints suggests that Brazilian clubs – Number of players that left Brazil in 2009 was down 14% to 1,017 – Total value of player exports was down 25% to 177mio$ – 75% of exports value is concentrated in Europe – Portugal is the country with more Brazilian players (154 just in Sagres Liga) – Hernanes move fro Sao Paulo to Lazio was the most expensive of the season at 19mio$ – Brazil exports more players to Europe than Argentina (except in Spain and Italy) – Internacional (175) and Sao Paulo (112) have sold players for 287mio$ over the last 6 years Conclusions Football Transfer Review Brasil (2 de 3)
  74. 74  Squad analysis relevant data: – The average age of Brasileirao Serie A squads is 25,0, lower than any of the tope European leagues – Ceara is the team with the most experimented squad (27,9 years old average). Santos has the youngest squad (22,9) and the highest number of U21 players (18) – Sao Paulo has the most stable squad (average 2,7 years stay per player). Gremio Prudente the least (1,1 years) – Santos has the highest number of home grown players (14), followed by Sao Paulo (13). Ceara and Atl. Goianense have only 1 each – Only 4,7% of players in Brasileirao serie A squads are not originally from Brasil. % of foreigners is much higher in European leagues (ie Premier League 64,4%)  The analysis of managers information included in the study reveals that Brazilian executives are much less patient than their European colleagues: – None of Brasileirao Serie A managers has been in the post for more than 1 year. Average stay is 4 months, much lower than any of the top European Leagues – Up to 30 managers were replaced during 2009 season – All Brasileirao Serie A teams have Brazilian managers Conclusions Football Transfer Review Brasil (3 de 3)
  75. 75 1. About Football Transfer Review 2. European football finance outlook 3. Highlights Football Transfer Review Europe 2010/11 4. Football Transfer Review Brasil 5. The way forward for Brazilian football 6. About Prime Time Sport Table of contents
  76. 76 The first top line ideas The concept 1. Management professionalization 2. Stadia renewal (World Cup 2014) 3. Player talent retention combined with selected player imports 4. Reduced player rotation 5. Increase managers stability 6. New TV rights sales model with no exclusivity 7. Season calendar synchronization with Europe 8. Clubs to go international in a more consistent way Brazilian has a great opportunity to develop and consolidate a new football model based on a revamped value and strength of its domestic championship The way forward for Brazilian football The signs • European market less strong to buy players from Brazil • Increased non player transfer related revenue • Global TV distribution • Strong National team
  77. 77 1. About Football Transfer Review 2. European football finance outlook 3. Highlights Football Transfer Review Europe 2010/11 4. Football Transfer Review Brasil 5. The way forward for Brazilian football 6. About Prime Time Sport Table of contents
  78. 78 Mission and USP Unique Selling Proposition Mission 1. Global reach, local touch 2. Experience, professionalism and quality of work 3. Independence, objectivity and confidentiality 4. Rigorous client selection To inspire and help sports entities, sports rights holders, athletes and large corporations clients to maximize value around their professional sport practice and sport related activities
  79. 79 Business divisions Prime Time Sport Player representation Young talent development Player transfers intermediation Club revenue development Strategic consultancy Football Image rights Marketing Sponsors recruiting Positioning development Press relationships Brand creation lab* Event management Sponsorship management for top brands Sports rights exploitation Strategic & networking consultancy Football Transfer Review* Headhunting *Study and methodology exclusive to Prime Time Sport
  80. 80 Contact details Prime Time Sport executives Esteve Calzada Global CEO esteve.calzada@ptsport.tv blog: www.estevecalzada.com www.twitter.com/estevecalzada Luiz Rocha CEO Brasil luiz.rocha@ptsport.tv Bruno Batlle Director of Football bruno.batlle@ptsport.tv Sergio Vinay CEO México sergio.vinay@ptsport.tv C/ Tuset 20, 8-5, 08006 Barcelona-Spain. Tfno: +34 933 967 900; Fax: +34 934 155 982 Av. Barao Homem de Melo, 4500/405, CEP 30450-250, Belo Horizonte-Brasil. Tfno/Fax: +55 (31) 3247 6272 33 sur 2514, Puebla-México. Tfno +52 (222) 13012 86

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