Ase14 questions
- 4. You can’t tell Google:
Hey, you were only an “Influencer” so we’d
like 60% of our spend back.
- 5. Coupon site / Closer:
We’re the site that got the consumer to “pull
out their credit card” so last-click attribution
makes the most sense.
- 6. Data is always subject to interpretation
i.e. Blaming a coupon site instead of consumer behavior