A handy diagram that allows you to figure out if you should run a mobile blitz campaign to shoot up the charts and try to get all the juicy, mythical "organic traffic". Full post is here: http://blog.gamechangersf.com/2014/03/the-mobile-blitz-campaign-sugar-high.html

1. What is your goal?
What’s your
retention?
Do you have
tracking SDK?
What’s your
LTV?
Reviews 4 Stars
Or Higher?
iOSAndroid
I like gambling
with my budget
Revenue Grow DAU
No Yes
Don’t do it
Don’t know
Under $1
Flying blind
dummy
You’ll lose
your pants
Over $1
Under
15% 7D
Yes
You’ll lose
your pants
Over
15% 7D
Does it appeal
to broad
demo?
No
Don’t do it
No
Proceed at
your own
risk
Should I Run A Blitz Campaign?
Do it!
gamechangersf.com
Don’t do it