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Online marketing

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Prolay Ray
Prolay Ray
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1 Online Marketing Sankalpa Pal Anurag Mishra Sayantan Bhattacharya Arijit Dutta Prolay Ray Nilendri Barik Samima Sultana
2 Online Marketing
3 Overview of Online Marketing
4 3 steps to online success
5 Types of Online Marketing
6 SEO
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12 Special deals: E mail Marketing
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19 E-Choupal
20 Pay per click
21 Paid Acquisition  Two Online Methods 1. Pay per impression ads 2. Pay Per Click (PPC) –though search engines and Google network  Three Types of Email Buys  Purchase of email addresses (JohnKerry.com)  Sponsored email  Care2.com petitions
22 Social Media Social Networking Sites  Facebook - 130M active users  MySpace - 110M active users  Care2 - 1.3M visitors/month  Gather - 874K visitors/month  Parents.com - 1.7M visitors/month  Babycenter.com - 4.1M visitors/month  Livescience.com - 1.9M visitors/month  RightHealth.com - 7.4M visitors/month
23 Social Media Video & Photo Sharing Sites Video  YouTube – 71.4M visitors/month  Yahoo Video – 1.8M visitors/month  Google Video – 6.9M visitors/month  Facebook2 Photos  Flickr3 – 23.9M visitors/month  PhotoBucket – 36M visitors/month
24 Thank you…

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Online marketing

Editor's Notes

  1. EWG.org has (estimated) 98,000 visitors/month Stats as of Jan ’08, Senior Analyst at Forrester Research http://www.web-strategist.com/blog/2008/01/09/social-network-stats-facebook-myspace-reunion-jan-2008/
  2. Based on Alexa.com data More than 700 million photos uploaded to the site each month. More than 4 million videos uploaded each month As of April 2008