Check this lesson for learning and discussing about international marketing.

1. What are the advantages for a company of
expanding
beyond its domestic
market?
Paula Andrea Bedoya

2. Buy raw materials in large quantities at
lower prices
Spread administrative
Sell products at higher prices (in some
cases)
What kind of problems do companies face
when they go international?

3. Not understanding local tastes and habits
Not understanding the structure of local
distribution networks
What methods can companies use to enter
overseas markets?

4. Indirect export
Direct export
Licensing
Joint ventures
Direct investment

5. Method definition
Indirect export Two companies, for example an
overseas firma nd a local one,may
work together to develop a particular
market.
Licensing Exporters use an intermediary to deal
with buyers in the overseas market
Direct investment The company buys a lcoal firm
Direct export Companies sell the rights to use
manufacturing process, trademark or
patent for a fee. In services such as
hotels, the company may negotiate a
management contract with a local
business to run a hotel.
Joint ventures Companies handle their own exports,
for example by setting up overseas
sales offices

6. Market Leader. Pre-intermediate. Pearson,
2006.