Product Choices: Balancing Vision with the Grinding Short-Term from Liz Pearce and Keela Robison

1. Product Choices:
Balancing Vision the
Short-Term Grind
October 2015

2. Keela Robison
PM Loop
Urbanspoon
Amazon
T-Mobile
@pm_loop

3. Liz Pearce
LiquidPlanner
Amazon
Google
PlayStation
@lizprc

4. Top 10 Lessons Learned

5. Be clear about the vision.
Understand what it
means to think
strategically

6. Diversify your investments.
Manage your product like
a financial portfolio

7. Break out groups every 2-3 months.
Lead conversations
about your market

8. Build a team that will fight with you – not against you.
Get buy in early for
long-range projects

9. Take part in up-leveled / abstracted discussions.
Attend events

10. Saying “Yes” means the work solves a top-ranked problem.
Build a problem-based
(not feature-based)
roadmap

12. Establish activity-based goals.
Plan and audit how you
spend time

13. Define &
Validate Build Acquire
Retain &
Support MeasurePlan
1. Current
sprint
2. Upcoming sprints
3. Recent releases
4. Future planning

14. Optimize for motivation in the grind.
Distribute work based on
what people want to do

15. Connect with people who think big.
Build and nurture your
network

16. Recognition is cultural currency.
Be lavish with praise –
when it’s genuine

17. Q&A
@lizprc
@pm_loop
PM
User
Needs
Business
Goals
Technical
Constraints