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ADDRESSING: IMPACTS & USAGE 
Is there a need for a single addressing platform in Europe? 
Post-Expo 2014 
Stockholm 
Michiel de Rijcke 
Head of Research & Development 
Prime Vision
Who are Prime Vision? 
Partners with posts to develop automation solutions or reutilize 
existing investments in automation and software in new ways; 
• Part of a postal operator ourselves; 
• Core technology developer in reading and coding systems; 
• Middleware developer between sorting systems, decision 
systems and IT;
Addressing has impacts throughout post 
 Essential for efficient and reliable sorting of 
mail. Badly addressed mail: 
won’t be automatically sorted to deep level 
requires expensive human intelligence to 
get delivered 
Is a source of misdelivaries 
ends up in floating mail 
 Poor addressing frustrates operations, routing 
and delivery
Addressing has impacts throughout post 
 Quality of addressing is an key factor to 
achieve high automation rates (by data entry 
and automatic coding); 
 But also the quality of the address database of 
the post is a key factor… 
 And also the correspondence of actual 
addressing and the posts address database…
How we use addressing at Prime Vision 
 Prime Vision is a technology provider and 
innovator 
 We develop smart tailored software solutions 
or tooling to 
deal with poor, unofficial addressing, 
deal with sparsely filled address databases, 
to improve the quality of addresses of the 
customers 
…
How we use addressing at Prime Vision 
 Ireland: Enrich database (by address learning) 
with names. Inward performance uplift +2-3%, 
sequence level +5%. 
 Netherlands: Address quality of secondary 
numbers is poor. Use redundant addressee 
information to uplift sequence performance by 
0,3%. 
 Netherlands: Large shippers are to validate 
their addresses before shipment via an online 
service. Validation errors will be rejected or 
alternative will be given.
Better addressing: the benefits I see 
 Reduction manual handling in the sorting 
operations, i.e. higher automation rates; 
 Improving quality of delivery by reducing 
sorting or sequencing error; 
 Enabling smarter solutions such as route-planning, 
delivery round sequencing;
Better addressing: discussion points 
 How to capture (and trust) data for better addressing?; 
 How to compile address databases with minimal effort (Address 
Learning)? 
 Data protection legislation across Europe
ADDRESSING: IMPACTS & USAGE 
Is there a need for a single addressing platform in Europe? 
Thanks for your attention! 
Michiel de Rijcke 
Head of Research & Development 
Prime Vision
ADDRESSING: IMPACTS & USAGE 
Is there a need for a single addressing platform in Europe? 
Thanks for your attention! 
Michiel de Rijcke 
Head of Research & Development 
Prime Vision

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Is there a need for a single addressing platform in Europe?

  • 1. ADDRESSING: IMPACTS & USAGE Is there a need for a single addressing platform in Europe? Post-Expo 2014 Stockholm Michiel de Rijcke Head of Research & Development Prime Vision
  • 2. Who are Prime Vision? Partners with posts to develop automation solutions or reutilize existing investments in automation and software in new ways; • Part of a postal operator ourselves; • Core technology developer in reading and coding systems; • Middleware developer between sorting systems, decision systems and IT;
  • 3. Addressing has impacts throughout post  Essential for efficient and reliable sorting of mail. Badly addressed mail: won’t be automatically sorted to deep level requires expensive human intelligence to get delivered Is a source of misdelivaries ends up in floating mail  Poor addressing frustrates operations, routing and delivery
  • 4. Addressing has impacts throughout post  Quality of addressing is an key factor to achieve high automation rates (by data entry and automatic coding);  But also the quality of the address database of the post is a key factor…  And also the correspondence of actual addressing and the posts address database…
  • 5. How we use addressing at Prime Vision  Prime Vision is a technology provider and innovator  We develop smart tailored software solutions or tooling to deal with poor, unofficial addressing, deal with sparsely filled address databases, to improve the quality of addresses of the customers …
  • 6. How we use addressing at Prime Vision  Ireland: Enrich database (by address learning) with names. Inward performance uplift +2-3%, sequence level +5%.  Netherlands: Address quality of secondary numbers is poor. Use redundant addressee information to uplift sequence performance by 0,3%.  Netherlands: Large shippers are to validate their addresses before shipment via an online service. Validation errors will be rejected or alternative will be given.
  • 7. Better addressing: the benefits I see  Reduction manual handling in the sorting operations, i.e. higher automation rates;  Improving quality of delivery by reducing sorting or sequencing error;  Enabling smarter solutions such as route-planning, delivery round sequencing;
  • 8. Better addressing: discussion points  How to capture (and trust) data for better addressing?;  How to compile address databases with minimal effort (Address Learning)?  Data protection legislation across Europe
  • 9. ADDRESSING: IMPACTS & USAGE Is there a need for a single addressing platform in Europe? Thanks for your attention! Michiel de Rijcke Head of Research & Development Prime Vision
  • 10. ADDRESSING: IMPACTS & USAGE Is there a need for a single addressing platform in Europe? Thanks for your attention! Michiel de Rijcke Head of Research & Development Prime Vision