Com 537 week 1 integrated diffusion paper

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This archive file includes COM 537 Week 1 Integrated
Diffusion Paper
Communications - General Communications
Resources : In the Action Plan section at the end of Chapter
one in the Integrated Business Communication text, there is a
discussion that revolves around the significance of innovation
versus ideas from an article by Michael Schrage titled
“Innovation Diffusion”. The article can be found at the
website below.
http://www.technologyreview.com/energy/13987/
Review the article.
Write a paper of no more than 700 words that discusses the
difference between ideas and innovation and specifically
answers the question;
Is the “diffusion of innovation” or the "spread of ideas" the
dynamic driving today's world?
Defend your answer.
Provide examples and cite at least one reference that
supports your answer.
Format yourpaper accordingtoAPA guidelines.
Post your paper to the assignment link in the Gradebook.
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