What do you do when margins are low and usage levels higher than the benchmark? Interesting read here :)

1. Reason  To  Call Head Heart

3. Medium of reciprocation is “SAME” SMS Call Or A SMS is responded with an SMS, A mail is returned with a mail. Axiom # 2

5. Why do you make STD Calls from your mobile phone? * % based on grouping & tally count ~ 30% STD calling on impulse Dipstick

6. Project R2C Objective: To provide “reason to call” & impact usage Action Taken: Step 1 : LD Usage mapping of customers incoming & outgoing corridor wise Termination circle code gives the destination called

7. Project R2C Action Taken: Step 2 : Corridor wise trending to identify the opportunity & action plan

8. Project R2C Opportunities Categorized Regional festivals like “Chhat”, “Goverdhan Puja”, “Teej”…also Bomb blast in b’lore, Riots in Orissa, etc Friendship Day, Valentines Day, Independence Day… etc associated more with SMS and less with calling.

9. Calendar for the month Project R2C

12. Result B’lore Blast Friendship Day Independence Day Janmasthmi Onam Ganesh Chaturthi Vishwakarma puja

13. Now, if that’s interesting do call me for more details :o) THANK YOU Head Heart