2. Product: Virtual Career Assistance
Online & Offline
guidance, Easy to reach
to us., study materials,
seminars
Vernacular language
feature
Personality
Development
In-person Counseling
Virtual Career
Assistance
3. Price: Virtual Career Assistance
• Two types of pricing model
1. Subscription basis: Monthly basis & Annually-
Subscribers can have unlimited access to video and
study material, one career guide
2. La carte prices: In-person guidance, on call guidance,
career seminars, personality development kit etc.
4. Place: Virtual Career Assistance
• D2C model
• Online- mobile app, website
• Offline- Career care phone number
• Career Care Centers.
• Franchise business model
5. Promotion: Virtual Career Assistance
• ATL/BTL marketing campaigns focusing tier-2 cities
• Online marketing campaigns focusing on tier-1 cities
• Price fencing for student and professionals (discounted
price for students)
• Seminars and career exhibitions.
• Group discounts
