3. TARGET AUDIENCE
• The campaign will be primarily targeted towards
people in USA, Canada, Europe and the Carribean
islands.
• The reason is that these countries amount for the
majority of tourists to Turks and Caicos Islands
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4. Content
• A major part of the content will be focused on posting
pictures about Turks and Caicos Islands and the places
of attraction.
• We will also be talking about the best ways to get to the
island along with the cheapest and the best airfares and
other rates.
• Another major content material will be the resort and
the services it has to offer.
• Through these pictures we will be engaging in
conversations with the users.
• We will also post reviews by people about the resort as
well as their experiences in Turks and Caicos Islands
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5. VIRAL MARKETING
• For viral marketing we will employ a unique hashtag
#becaicawesome symbolising how wonderful and
enjoyable it is to visit the Turks and Caicos Islands
• We will ask people who have been to the island to
post pictures and status updates with the hashtag
#becaicawesome.
• These photos will in turn be displayed on a tab
within the Facebook page in the form of a live feed.
Just like http://evenstagr.am
• The best one can be awarded with discounts for
their next trip to Turks and Caicos Islands
• by Tuscany Resort
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6. FACEBOOK
TABS/APPLICATIONS
• Ask a Question tab – Here people can ask any
question related to Turks and Caicos Islands and
any other fan or any designated staff can answer
them. People can also engage with other users
over various discussions. This will help in creating a
sense of community and loyalty towards the brand.
• Things to do tab – This tab will showcase everything
that people can do in Turks and Caicos Islands. It
will be like the Wikipedia for new users to get to
know about Turks and Caicos Islands.
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7. FACEBOOK
TABS/APPLICATIONS -2
• Book Online – People will be able to book the resort
from within the Facebook Page.
• Customer Help Desk – People can lodge
complaints, ask questions about the resort from
within the page and the resort officials would be
able to answer them.
• Both the tabs will spare the user to visit the resort
website and he can complete orders from
Facebook, thus reducing the number of steps he
has to fulfil for a booking.
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