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Outreach for the Introverted
Paul Gardner
April 4, 2014
Paul Gardner Engaging Scientists: NZAS 2014
I am in awe of Scientists who communicate well
Clever, charismatic, articulate and witty academics, lecturers,
bloggers, TV & radio personalities
Paul Gardner Engaging Scientists: NZAS 2014
However...
many Scientists are not extroverts.
Paul Gardner Engaging Scientists: NZAS 2014
I want to tell you about a scientist who is not that sort of
communicator
Magnus Manske, a bioinformatician in the maleria genomics
group at the Sanger Institute
Like many academics, is an introvert
Who, neverless, communicates with millions of people daily
Paul Gardner Engaging Scientists: NZAS 2014
Magnus is one of the original Wikipedians
Wrote and released the MediaWiki software
A major contributor of software and content for Wikipedia,
He wrote the first article in the German Wikipedia
(Polymerase chain reaction)
January 25 is Magnus Manske day (declared by Jimmy Wales
in 2002)
Paul Gardner Engaging Scientists: NZAS 2014
Where do people get information from?
What is cytochrome C? What the smallest mammalian genome?
What is cilantro? What is dyspraxia? What is endometriosis?
What is fibromyalgia? What is gout? What is ISO?? What is
lupus? What is OCD? What is paleo? What is a quark? What is
retina display? What is stevia? What is Ubuntu? What is
Waitangi Day? What is xanax? What is yolo? What is za’atar?
Paul Gardner Engaging Scientists: NZAS 2014
Where do people get information from?
Seminars
Blogs
Twitter
Radio
TV
Wikipedia
Approximate number of average daily contacts by media type
Daily contacts
10 100 1000 10000 1e+05 1e+06 1e+07 1e+08
DISCLAIMER: this data is entirely fabricated, we give no warranties concerning the data, and accept no liability in
relation to the use of these datasets.
Paul Gardner Engaging Scientists: NZAS 2014
My point is...
Some of the greatest communicators of our time are not
necessarily charismatic, extroverted and articulate people.
Hundreds of authors, contribute thousands of edits, read by
millions
How about a little love for NZs (presumed) introverts?
Alan Liefting, Grutness, Adabow, Murchy, Schwede66, Taifarious1, Nurg,
Helenalex, Gadfium, Stuartyeates and many, many more.
Paul Gardner Engaging Scientists: NZAS 2014
Who might be reading about your field?
Where are your students, reviewers and grant panellists getting
information from?
Be selfish, edit Wikipedia
Paul Gardner Engaging Scientists: NZAS 2014
NZ species
Paul Gardner Engaging Scientists: NZAS 2014
Thanks!
User:Ppgardne
PPG is supported by a Rutherford Discovery Fellowship from Government funding, administered by the Royal
Society of New Zealand.
Paul Gardner Engaging Scientists: NZAS 2014

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Outreach for the Introvert

  • 1. Outreach for the Introverted Paul Gardner April 4, 2014 Paul Gardner Engaging Scientists: NZAS 2014
  • 2. I am in awe of Scientists who communicate well Clever, charismatic, articulate and witty academics, lecturers, bloggers, TV & radio personalities Paul Gardner Engaging Scientists: NZAS 2014
  • 3. However... many Scientists are not extroverts. Paul Gardner Engaging Scientists: NZAS 2014
  • 4. I want to tell you about a scientist who is not that sort of communicator Magnus Manske, a bioinformatician in the maleria genomics group at the Sanger Institute Like many academics, is an introvert Who, neverless, communicates with millions of people daily Paul Gardner Engaging Scientists: NZAS 2014
  • 5. Magnus is one of the original Wikipedians Wrote and released the MediaWiki software A major contributor of software and content for Wikipedia, He wrote the first article in the German Wikipedia (Polymerase chain reaction) January 25 is Magnus Manske day (declared by Jimmy Wales in 2002) Paul Gardner Engaging Scientists: NZAS 2014
  • 6. Where do people get information from? What is cytochrome C? What the smallest mammalian genome? What is cilantro? What is dyspraxia? What is endometriosis? What is fibromyalgia? What is gout? What is ISO?? What is lupus? What is OCD? What is paleo? What is a quark? What is retina display? What is stevia? What is Ubuntu? What is Waitangi Day? What is xanax? What is yolo? What is za’atar? Paul Gardner Engaging Scientists: NZAS 2014
  • 7. Where do people get information from? Seminars Blogs Twitter Radio TV Wikipedia Approximate number of average daily contacts by media type Daily contacts 10 100 1000 10000 1e+05 1e+06 1e+07 1e+08 DISCLAIMER: this data is entirely fabricated, we give no warranties concerning the data, and accept no liability in relation to the use of these datasets. Paul Gardner Engaging Scientists: NZAS 2014
  • 8. My point is... Some of the greatest communicators of our time are not necessarily charismatic, extroverted and articulate people. Hundreds of authors, contribute thousands of edits, read by millions How about a little love for NZs (presumed) introverts? Alan Liefting, Grutness, Adabow, Murchy, Schwede66, Taifarious1, Nurg, Helenalex, Gadfium, Stuartyeates and many, many more. Paul Gardner Engaging Scientists: NZAS 2014
  • 9. Who might be reading about your field? Where are your students, reviewers and grant panellists getting information from? Be selfish, edit Wikipedia Paul Gardner Engaging Scientists: NZAS 2014
  • 10. NZ species Paul Gardner Engaging Scientists: NZAS 2014
  • 11. Thanks! User:Ppgardne PPG is supported by a Rutherford Discovery Fellowship from Government funding, administered by the Royal Society of New Zealand. Paul Gardner Engaging Scientists: NZAS 2014