1. The Largest News & Entertainment Site In The World

2. Global Visits - Web & Apps
400,000,000
350,000,000
300,000,000
250,000,000
200,000,000
150,000,000
100,000,000
50,000,000
0

3. Global Visits - Desktop vs. Mobile Web & Apps
250,000,000
200,000,000
150,000,000
Desktop
Mobile
100,000,000
50,000,000
0

4. % Share of Total Visits - Desktop vs Mobile Apps & Web
100%
11% 12% 13%
14% 15%
17% 18% 18%
90% 20% 22%
25% 27%
27% 28%
30% 31%
33% 34%
36% 36% 37% 38%
80%
42% 43%
70%
60%
50%
% Mobile
89% 88% 87% % Desktop
86% 85%
83% 82% 82%
40% 80% 78%
75% 73%
73% 72%
70% 69%
67% 66%
64% 64% 63% 62%
30%
58% 57%
20%
10%
0%

5. Daily Visits by Desktop vs. Mobile Web & Apps Daily Visits by Device
8,000,000
8,000,000
7,020,712 7,027,321
7,000,000 7,000,000
6,000,000 6,000,000
5,229,601
5,000,000 5,000,000
4,000,000 4,000,000 3,636,029
3,000,000 3,000,000
2,000,000 2,000,000 1,511,755
1,000,000 1,000,000
0 0
Desktop Mobile Desktop Smartphone Tablet
Daily Visits by Application Nexus 7 DIRECT Entry vs. App
3,500,000 12,000
3,223,915
3,000,000 10,000
2,500,000
8,000
2,000,000
1,483,403
1,500,000 6,000
1,000,000 4,000
638,602
515,386
500,000
136,842 2,000
0
Desktop Browser Smartphone Smartphone App Tablet Browser HP Tablet App 0
HP Entry Browser HP Entry Entry
Nexus 7 Browser HP Entry Nexus 7 App

6. DIRECT Visitors – No. of Daily Visits per Visitor by Application
3.00
2.66
2.54
2.50 2.42
2.00
1.84 1.86
1.78
1.72
1.64
1.57
1.48
1.50
1.00 Desktop, Smartpho
ne & Tablet Smartphone Apps Tablet Apps
Browsers
0.50
0.00
Desktop Smartphone Tablet Browser Smartphone iPhone Android Tablet App iPad iPad Mini Android Tablet
Browser HP Browser HP HP Entry App Average Average
Entry Entry

7. DIRECT Visitors - Minutes per Visit by Application
17:17
14:43
14:24 13:51
13:08
12:02
11:44 11:47
11:23 11:18
11:31
10:52
09:36
08:38
05:46 Desktop, Smartpho
ne & Tablet Smartphone Apps Tablet Apps
Browsers
02:53
00:00
Desktop Smartphone Tablet Broswer Smartphone iPhone Android Tablet App iPad iPad Mini Android Tablet
Browser HP Browser HP HP Entry App
Entry Entry

8. Consumption by Desktop / Mobile Consumption by Device
30%
43% Desktop
Desktop
Tablet
Mobile
57% 57% Smartphone
13%
Consumption by Application ALL Daily Visits by Mobile Device
2,500,000
2% 2,152,627
2,000,000
11%
1,374,913
1,500,000
Desktop Browser HP Entry 1,036,028
Smartphone Browser HP Entry 1,000,000
25% Smartphone App 447,375
54% 500,000
Tablet Browser HP Entry
112,232
Tablet App 16,503 8,107
0
9%

9. 0%
10%
20%
30%
40%
50%
60%
70%
80%
0:00
1:00
2:00
3:00
4:00
5:00
6:00
7:00
8:00
9:00
10:00
11:00
12:00
13:00
UK Device Use by Hour
14:00
15:00
16:00
17:00
18:00
19:00
20:00
21:00
22:00
23:00
%Tablet
% Desktop
% Smartphone