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                                  . .


                .
                             –          :
                    , 2550, 120
              1.               I.
            923.8593
            ISBN 978-974-8285-23-8


                                  10 .                                 10120
                                    . 0.2295.3171            0.2295.1154
                                  www.thaiappraisal.org Emai: info@thaiappraisal.org
“       ”
                                        1,             2552            2,000
                                   .                (1996)
                                  33/2-3 .                        10120
    .
                                                                       10200

                                  80


                                        Agency for Real Estate Affairs




            2
!

                                             ‘              ’

                                    ‘   ’
                Chill out                               (       )

                                        10




                                                 (In)


        ‘   ’   ‘           ’


.   3   4
. .2501-2505

                                                                      !
                                                           ( )
                                                                                                    ‘   ’
                                                              ‘               ’
        ‘     ’                                                                                         4
            50           (                –         )         ‘   ’

                                                                                  ‘   ’
                             .                            ‘               ’


                                 (        !–              84)
                                                                                                            ‘ ’
        ‘            ’               50             !!!                                   ‘ ’
                                               50


    .                sopon@thaiappraisal.org
4             2552



                                                              .                       5   6
“               ”
                                            ‘   ’
                                                                                              !
                                                    (               )
    ‘ ’             !
                                ‘
    ’
                                            “                 ...           ”
                                                                        !


                                                    !?!




        “       ”
                                                                ‘                 2‘   2506

        “   ”                                                                   ( )

        “               ”                                 4




                            .       7   8
‘ ’ (Cool)       In Trend
               . .2506                                                              !




                                                                                                   . .
                                                       2506




                                                              (   !)

               ‘       ’
                               ‘       ’

                       ‘                   ’
                                               (
       )

                   ‘       ’



   ‘       ’
2500


                                   .               9   10
!




        ‘    ’       ( )

    !

                            10
                           100



5                                    50


            50
        (                  )




                                 .   11   12
. .2507
                                            ( )



                                                  3




“               ”

“           ”
      ‘ ’
      !
    ‘ ’
        “           ”   ( )




                              .   13   14
. .2508


                             21
                   1




                   “    ”



    !



        ( )




.       15    16
!


                                       7   !




            5
                5                 10           !




!
    !




                    .   17   18
12
                   . .2509                                                       !




                                                                                                    !


                                                                                               12

                                                                                     20
                                                            3                                   .3 – .5




                                                                ‘            ’
                                                        3           (                     !)
                                        ( )   ‘
’
        2-3




    “                    ”
    “         1   . .5       12 ”

                                    .         19   20
. .2510



          !
              3
                                                           3
                                      2511
                                                     29   35



2510

                              ‘   ’          ‘   ’




    ( )
 ‘( )’



                    .   21   22
. .2511
                                     ‘            ’


                                                      ‘   ’

                            24
                                             26
                  !




                        4
                                 ‘       ’




              (
     !)




6



          .       23   24
. .2512
                                                                                      20
                                                                   “                                   ”



!                      5
               ‘           ’     ’     ’       ( )
                                                                           2512
    “ ”                                                                ‘          ’

                                                                                           ‘       ’   ‘   ’


                                                     (
                   )

     ‘ ’                       ‘ ’ (
           )

                                                ‘ ’( )

                                                                   “                           ”
               5                                                   “         ”



                                           .             25   26
. .2513


                      ’          ’
                             ‘       ’

( )


                       . .




      .   27   28
6
           !?                                       . .2514


                                       !(                             ‘ ’       )
                3                                           ( .7)
                                                                      4
                                                                ( )

!( )

                                                ‘       ’
                                   !




                                  20

                                            (       )

                                                                      (     )

                    .   29   30
(       )                      !    “
                                                                           . .2515
”




                                      ‘ ’
            5

                                                2

                        !
                ’ ’
                                                                     ( )
                            ‘ ’



    ‘               ’   ‘              ’




                                                               14!
                                                                                   88
                                                                      1-43          1/1   44-87
                                                         1/2                 1/3


                                  .         31      32
. .2516
                    14


    41        14
                   . .2                 2/7
(                    2/9)

         35                 75%

                                                        32                         !
                                                                  . .2                           32

                                                                             ?!?
                                                                                           15   36


                                  ( )
                                                             31
                                  1
                                                                                       !

                                                                         !


                                         .    33   34
. .2517
                !?


“   ”



                     ( )




                                                     . .2


                                                                   . .3/1
        . .5                                         . .3
                                                            . .1
                                         ‘       ’                    !
               20-30




                                ‘    ’


         .                 35   36
2
                                                                ‘     ’
                                                                                                    . .2518

                                (              ( ))       ’                ’




           . .3                                       (
‘   ’             )                                           . .2517-2519
                                                                                             2518        . .3
                                        . .4                                                                    96           96
        . .3                                                                            80
                                                                                                                                  !
                                        !                                                           96
                                                                                                    98
                                               !
                                    8          A4
                                                                                    “         ‘      ’           ‘   ’   ”

                          ( )

                                                                                                                         !

                                                                                    “

                                                      .               37       38
”

“                                                 ”
                                                                            . .2519
           .8
                                      ‘       ’




                                              ( )




                                                                    “   ”
      . .5

                                                                                ‘   ’
( )
                      ?!?
                              -
                                                                                                                     ‘ ’
                       . .4                                                                        ‘    ’    ‘   ’
                ( )                       ?                                                            ‘ ’           ’
                                                       ’    ‘   ’           !
                                              -
      -                -                                                                !
                                                                            6               2519


                                  .               39   40
“
                                          !” ( )




        (     )
    6       2519

                       70


                            5
(                      )



                   .        41   42
. .2520
                                                                                      !
                                                                                                                       25
                                                                                               800
                                                                      400                            1,700
                                                                                                             ( )

         6            2519
                                                                            2
                                                       !                                                                        6
                                                                        2519
     !

             (         ...                 )

                                                                                           !                       2

                                                                                ( )

                                     ( )
                 !(          )

                      ( )                                                                 11                                2

                                                                ( )
                                 1
A+                                                 2

                                               .           43   44
3
. .2521                          1
                                              (   )


                                     (                 )




    ( )



                        ( )
                                                           14
2                                                 85




2                                    21                    50
                          2542




          .   45   46
(                 )           2
     . .2522                                     !



                                           1-2




                                    !( )

15
                                                         4
                                                             (   )


               2.58



15                              “                ”



                                                     !




           .          47   48
. .2523


!
                                                    ( )



                       !?                       (         )
              shop around
                                                              . .

                                                                    !
                            ( )


2523 “    ”
   4

                            ‘          ’



                        .         49       50
. .2524                                 ( )




    2523-2524
                                                                      (                 CD)
                                 ‘        ’


                                                                                                     -
                                                                          (      )
           !        !                                                                         !


                                                                                              ( )
                6
                                                                                      Doer        Doee
                                                                                     ( )

                                 El Condo Pasa      Simon and Garfunkel
                                        :

                                      I'd rather be a sparrow than a snail.
                                      Yes I would. If I could, I surely would.
“      ”
                        .   51   52
I'd rather be a hammer than a nail.
Yes I would. If I could, I surely would.
Away, I'd rather sail away
Like a swan that's here and gone
                                                                                 . .2525
A man grows older every day
It gives the world its saddest sound, Its saddest sound.
I'd rather be a forest than a street.
Yes I would. If I could, I surely would.
I'd rather feel the earth beneath my feet,
Yes I would. If I could, I surely would.



                                                                        24

                                                                                !
                                                                     2525


                                                                                         AUA
                                                                                               7                 7
                                                                             ( )                             5
                                                                               ! (   )




                                                                                                     (   )

                                                                                               AUA


                                            .              53   54
. .2526
                                    !




            “                                               ”


                        AUA
                                                                                 AIT
                                                                                                             AUA
                                                                                            AIT (Asian Institute of Technology)
3,500
                                                                 3
                    1
                                                                           AIT                         .42
                                          ‘   ’
                                                                                                                        ATC (American
                                                                     Textile Corporation)
        ’       ’                   ‘ ’
                                                                                       AIT
                              ( )                     ‘ ’
                                                                                    AIT
                    !
                                                                                  3,000




                                                  .             55   56
AIT                                                           . .2527
                                   ( )

                        . .2526


                                                   26                                ‘       ’
              AIT                         -




                                                                                         (       )
          3                                                         “   ”
3
                                                                        ‘        ’
“
          ”         “
    ”
                             ( )                        . .2551             80

                                                                                                     !




                         .               57   58
(   )
                                           . .2528
            ( )




                                1
                                             ( )




                       500                                        -
                                      50
                                    700
                                                   Bangkok Post
                       The Nation




        .         59   60
( )
                                                                . .2529


“ ...     ”
“     ”       “...             ”
                                                        Saint
“             ”


                                   ( )




                                                    “            ”



                                                                     28        16
                                               13
                                                                          10
                                                    91


                           .             61   62
. .2530
    “             ”




                                                          !?
    2475


                                                   2530        15
            ...                         150,000
                                                          7



                                   (Over)


                                              !
                           !

                               !
(          ( ))


                      .   63       64
. .2531

                 AIT
                2530
                       AIT
                                 Set ( )
Set
      !
          ( )
                                                6
                                                         ( )




                             .      65     66
. .2532
                  2
    (                       )
    ...


“             ”                                                                2516
“                     ”                     32
                                2475        31   (                 )

                      ( )




                                                                               2525
                                                                       ( )

                                                     Certificate

          !                                      (                     )


                                                                           !


                            .          67   68
. .2533
                        5


      ( )
            ( )

                                    ‘   ’

                  ( )

                                !




                                            -
                                             300                                ‘   ’‘   ’
                                                             ‘   ’


                                                                          !


( )

                                                                          ( )

                            .                      69   70
“   ”
                                                         . .2534
!
       2
     ‘   ’            ‘   ’
    ‘ ’‘     ’‘   ’




                                                     5      ( )


                                                50




                                                         55
                                                           33      !


                              .       71   72
50,000
          150
                Agency for Real Estate Affairs (AREA)
                                   50,000
                                                                                      . .2535
            1                    20
3-4
                                                  6,000
                                 7,000


                                                                               3                                        1
                                                                                ( )


                                                                                      ‘         ’


      “                ”
                                                                                          ‘            ’
                  (Service Provider)                                . . 2475
                                                                                                ‘      ’
                                                                                                            “   ”
                                                                                                                    4


                                                                         4                           2539


                                                                                              2530


                                          .               73   74
. .2536
                    ’   ’           (
    ‘       ’                           )

‘       ’                   ‘   ’
“               ”




                                                         3-4



                                                                 (       !... )


                                                  2536

                                                                                  7

                                                                     “   ”



                            .           75   76
. .2537                               “         ”


                                                    ‘       ’



                            ‘                                              -
’




             2

         2                                “             ”
                                          “   ...   ”




                                                                90
                                                                     ( )



                     2537

                 .              77   78
. .2538                                        2

                                (        ... )   2

                                                             2540-
                         2543                        2

                                    . . 2540



...




300,000




          2
                .   79   80
. .2539
                                                          (   ... )




                       AREA
                       !


             2536
4                   (2534-2536)
     (2536-2537)                       (2538-2539)
                            2539
         ‘     ’




                                        Saint
             91
    30



                                        2

                                   .            81   82
43
                  . .2540

                                      “                                 ”

                                                            !




                                              ( )
               2540

                                      “   ‘         ’               ”
(Over)
                                      “                 ”
         !?!
                                                                                ( )

                                                                ‘           ’
                            !                                       4                  ‘   ’

                                      “   2 4”
                                           ‘ 2 (1                               ) 4’




                        .   83   84
. .2541                                         30



                                               NPL (Non Performing Loan)
                                                                                            (Conservative)
                                                         ‘                     ’        ‘
                                                             ’


                                                                                   Social Housing Foundation

             2540-2543             AREA
                       .
     ‘               ’

                 2
‘                              ’


                                                                                   8                    ( )

                                                                           !



         (      )


                           .              85   86
. .2542
                                                                                      50                10:30 .
                                                                              (            )
                                                              2534

                                                              2521

                                                                          (       )
                    (Road   show)                            ( )
                                                                                                   21
                                                                     50

        Road show




                                                                                               !

    “
                                                    ”

    “                               ‘       ’   ‘
’
                      ”


                                        .               87   88
. .2543                                                                                 (     ‘ ’)

                                                                                                    ( )




                                                          ISO 9002             “               ”
                                                                                         3
“ ” ISO 9002          ?
                              ISO     9002
                                                                                                                  ...
                                  ISO 9002                                         ( )
                                (Upgrade)          ISO 9001-2000

    “         ISO         ”                                                                   ( )


                                             ISO

    ( )
                                                                                         !(               )

    ‘     ’     . .             ‘ ’


                                                      .              89   90
(FIABCI)                                 . .2544
                      2529
!



    3,000                                                                            AREA
                                  3               10
            !                                           2525         TEAM D (Thai Engineering and
                                      Management Development)


                                                                10


                                                                                            AREA




                             .   91   92
“            ”                              . .2545

     .

“        ”

‘   ’(           2540)
“                        !”

                                                                          15



                                                40%


                                                  Set
                                        ‘   ’                 ‘       ’   ( )
                                                          .



                                                      ‘           ’


                         .    93   94
. .2546
      40                             Shopping

           Trip
              ( )




                        3,000
Honney Moon

                    !
               4                40          !

                                                                                                      “          ”
                                                                            3

                                                                    2541
                                                                                         (
                                                                           ... )                                     2

                                                                                     ‘       ’               !

                                                          ( )
                                                                                                 ( )
                                                                ‘               ’(                . .2541)

                                 .              95   96
!( )
                                                                                            2544

 “     Game Over       ”
                                                    ‘                                                        ( )
       ’

                                                                                . .2536 Dr. Valerie J. McKenzie
                                                               Morning   Talk




                                       15                                                                         2540-
                                                        2543


                   ‘One Way Ticket’
                                   (        ...)




                           .                       97   98
. .2547
                                                                                       (   )    !


                                                                                   !




                                                                                               10


                                                                             FIABCI

                                                                     ‘   ’
(           )
    (   )
                    4-5                                                      ( )
                ‘ ’ ( ...     )
                                  (       )
                                              !
                                                              AREA
                        ( )                       200




                                      .           99    100
10
                                  . .2548

     !




                                                 2512
                   16
         ‘   ’!                                         ‘
                              ’

                              “    . . .“

                              “
                                  ”(        !)




             .    101   102
?
“            ”

“        ”                                         (     ?)




“                               ”                                                   250
                       92           !

    17
                                                              (                            )
                                                                  1,500
                 ( )                                                                 ( )

                                        17
                                             2

                                                                                (    !)



                            7                                             ‘ ’
                                                                                               !


                                    .        103   104
. .2549                                                    “
                                                                               )”
                                                                                            (            )      (




                                                                           ‘            (       )    ’


                                   “
(               )”                                                                  5

95
                         95            ‘       ’                           “                                        MS
                                                                    Word                            Excel ( )
                                                                           (
                                                               88              )


                     ‘        ’(                   AREA
            )                              ‘        ’(
                 120               )           ‘           ’
     AREA                                                 ( )


     2542

     “                   ”

                                       .                  105       106
. .2550
                                                                                                      .


                                                                                    ( )




        !?
                                                                                          (       )


                                                            ?!?


        ‘                    ’                      ‘       ’                   “             ”
                      AREA
                                        ‘   ’                   Matrix


                                 (   ...)
    ‘   ’
                                                        ‘             ’
‘            ’‘   ’      ‘   ’


                                                .               107       108
!( )

                       (           )
                                                               . .2551
    ‘          ’       ‘       ’




                           (                               !
)

    ‘’                                               1          2551

                                        !                                    (              )




                                                                     (                  )

                                                  2551
                                                 3            95.0       .       85.0   .       3
                                             !           80.0 .




                   .           109     110
2




                                                                           15          !

         .



                                                                                   ‘              ’


                                                                “                                     ”

                                            ‘         ’         “                                 100
                                                                                           (Antique)!”


                                                                                              2549
(Non-profit organization)
                            ‘   ’

                                                                    2551

                                    (Aus Aid)
                                                                               1                          -
                                                                           5
                                    (Sauna)


                                    .           111       112
( )


                       6   2551

      6             2519                                50
                                          2           ( )
                                                             50
              20




          “                       ”

          “                ”




              ( )




                                      .   113   114
“                                         ”                                                             .
                                                                                                                                           :

                                                                                                                                                   -




                                               (                )
                                   ‘               ’                                                                  :


         “           ”
                 (         )                                                                                                        RICS
             (       )                                                                                              IAAO




                                                            (                                               .                                  -
                                                                          | .                                                        AREA
 )
                                                                                .
                                                                                                     2525
     ‘               ’(                )       ‘
’(                             )                                                        ESCAP, Habitat, ADB, World Bank, FAO          ILO
                                                                                                                           1,020               (2528)
                                                                                                                           (2533)
                                                                                    .         300,000
                                                                                               (2538        2541)
                                                                                         (2543)
                     ( )                                                    (2546)
                                                                                                   (2549)
                                                                                                                             (2551)


                                           .               115      116
ThaiAppraisal

                                                  6
                                500
                      200                             300



               www.thaiappraisal.org
                                                                                          CSR     AREA
                      Knowledge Is Not Private
                     Property                                                                     UN
                                                             120      80                Global Compact
                                 . 0.2295.3171 109                              160   ,      100
                                    info@thaiappraisal.org




               CSR                    -

                                                                            -
                                                             14  78
                                                             160 ,    100       160   ,         100
120   ,   80            120           ,        80


                            .                       117      118
-       -
                                    .                                                 -

       10
   “             ”                              230       ,   140   224       ,       140
160         ,   100   292       ,       160




                                                      “
 . .                                                          ”
                      .
                                                224       ,   140   224               140
120         ,   80    150       ,       100


                            .             119   120

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  • 1. . . . . – : , 2550, 120 1. I. 923.8593 ISBN 978-974-8285-23-8 10 . 10120 . 0.2295.3171 0.2295.1154 www.thaiappraisal.org Emai: info@thaiappraisal.org “ ” 1, 2552 2,000 . (1996) 33/2-3 . 10120 . 10200 80 Agency for Real Estate Affairs 2
  • 2. ! ‘ ’ ‘ ’ Chill out ( ) 10 (In) ‘ ’ ‘ ’ . 3 4
  • 3. . .2501-2505 ! ( ) ‘ ’ ‘ ’ ‘ ’ 4 50 ( – ) ‘ ’ ‘ ’ . ‘ ’ ( !– 84) ‘ ’ ‘ ’ 50 !!! ‘ ’ 50 . sopon@thaiappraisal.org 4 2552 . 5 6
  • 4. ” ‘ ’ ! ( ) ‘ ’ ! ‘ ’ “ ... ” ! !?! “ ” ‘ 2‘ 2506 “ ” ( ) “ ” 4 . 7 8
  • 5. ‘ ’ (Cool) In Trend . .2506 ! . . 2506 ( !) ‘ ’ ‘ ’ ‘ ’ ( ) ‘ ’ ‘ ’ 2500 . 9 10
  • 6. ! ‘ ’ ( ) ! 10 100 5 50 50 ( ) . 11 12
  • 7. . .2507 ( ) 3 “ ” “ ” ‘ ’ ! ‘ ’ “ ” ( ) . 13 14
  • 8. . .2508 21 1 “ ” ! ( ) . 15 16
  • 9. ! 7 ! 5 5 10 ! ! ! . 17 18
  • 10. 12 . .2509 ! ! 12 20 3 .3 – .5 ‘ ’ 3 ( !) ( ) ‘ ’ 2-3 “ ” “ 1 . .5 12 ” . 19 20
  • 11. . .2510 ! 3 3 2511 29 35 2510 ‘ ’ ‘ ’ ( ) ‘( )’ . 21 22
  • 12. . .2511 ‘ ’ ‘ ’ 24 26 ! 4 ‘ ’ ( !) 6 . 23 24
  • 13. . .2512 20 “ ” ! 5 ‘ ’ ’ ’ ( ) 2512 “ ” ‘ ’ ‘ ’ ‘ ’ ( ) ‘ ’ ‘ ’ ( ) ‘ ’( ) “ ” 5 “ ” . 25 26
  • 14. . .2513 ’ ’ ‘ ’ ( ) . . . 27 28
  • 15. 6 !? . .2514 !( ‘ ’ ) 3 ( .7) 4 ( ) !( ) ‘ ’ ! 20 ( ) ( ) . 29 30
  • 16. ( ) ! “ . .2515 ” ‘ ’ 5 2 ! ’ ’ ( ) ‘ ’ ‘ ’ ‘ ’ 14! 88 1-43 1/1 44-87 1/2 1/3 . 31 32
  • 17. . .2516 14 41 14 . .2 2/7 ( 2/9) 35 75% 32 ! . .2 32 ?!? 15 36 ( ) 31 1 ! ! . 33 34
  • 18. . .2517 !? “ ” ( ) . .2 . .3/1 . .5 . .3 . .1 ‘ ’ ! 20-30 ‘ ’ . 35 36
  • 19. 2 ‘ ’ . .2518 ( ( )) ’ ’ . .3 ( ‘ ’ ) . .2517-2519 2518 . .3 . .4 96 96 . .3 80 ! ! 96 98 ! 8 A4 “ ‘ ’ ‘ ’ ” ( ) ! “ . 37 38
  • 20. ” “ ” . .2519 .8 ‘ ’ ( ) “ ” . .5 ‘ ’ ( ) ?!? - ‘ ’ . .4 ‘ ’ ‘ ’ ( ) ? ‘ ’ ’ ’ ‘ ’ ! - - - ! 6 2519 . 39 40
  • 21. !” ( ) ( ) 6 2519 70 5 ( ) . 41 42
  • 22. . .2520 ! 25 800 400 1,700 ( ) 6 2519 2 ! 6 2519 ! ( ... ) ! 2 ( ) ( ) !( ) ( ) 11 2 ( ) 1 A+ 2 . 43 44
  • 23. 3 . .2521 1 ( ) ( ) ( ) ( ) 14 2 85 2 21 50 2542 . 45 46
  • 24. ( ) 2 . .2522 ! 1-2 !( ) 15 4 ( ) 2.58 15 “ ” ! . 47 48
  • 25. . .2523 ! ( ) !? ( ) shop around . . ! ( ) 2523 “ ” 4 ‘ ’ . 49 50
  • 26. . .2524 ( ) 2523-2524 ( CD) ‘ ’ - ( ) ! ! ! ( ) 6 Doer Doee ( ) El Condo Pasa Simon and Garfunkel : I'd rather be a sparrow than a snail. Yes I would. If I could, I surely would. “ ” . 51 52
  • 27. I'd rather be a hammer than a nail. Yes I would. If I could, I surely would. Away, I'd rather sail away Like a swan that's here and gone . .2525 A man grows older every day It gives the world its saddest sound, Its saddest sound. I'd rather be a forest than a street. Yes I would. If I could, I surely would. I'd rather feel the earth beneath my feet, Yes I would. If I could, I surely would. 24 ! 2525 AUA 7 7 ( ) 5 ! ( ) ( ) AUA . 53 54
  • 28. . .2526 ! “ ” AUA AIT AUA AIT (Asian Institute of Technology) 3,500 3 1 AIT .42 ‘ ’ ATC (American Textile Corporation) ’ ’ ‘ ’ AIT ( ) ‘ ’ AIT ! 3,000 . 55 56
  • 29. AIT . .2527 ( ) . .2526 26 ‘ ’ AIT - ( ) 3 “ ” 3 ‘ ’ “ ” “ ” ( ) . .2551 80 ! . 57 58
  • 30. ( ) . .2528 ( ) 1 ( ) 500 - 50 700 Bangkok Post The Nation . 59 60
  • 31. ( ) . .2529 “ ... ” “ ” “... ” Saint “ ” ( ) “ ” 28 16 13 10 91 . 61 62
  • 32. . .2530 “ ” !? 2475 2530 15 ... 150,000 7 (Over) ! ! ! ( ( )) . 63 64
  • 33. . .2531 AIT 2530 AIT Set ( ) Set ! ( ) 6 ( ) . 65 66
  • 34. . .2532 2 ( ) ... “ ” 2516 “ ” 32 2475 31 ( ) ( ) 2525 ( ) Certificate ! ( ) ! . 67 68
  • 35. . .2533 5 ( ) ( ) ‘ ’ ( ) ! - 300 ‘ ’‘ ’ ‘ ’ ! ( ) ( ) . 69 70
  • 36. ” . .2534 ! 2 ‘ ’ ‘ ’ ‘ ’‘ ’‘ ’ 5 ( ) 50 55 33 ! . 71 72
  • 37. 50,000 150 Agency for Real Estate Affairs (AREA) 50,000 . .2535 1 20 3-4 6,000 7,000 3 1 ( ) ‘ ’ “ ” ‘ ’ (Service Provider) . . 2475 ‘ ’ “ ” 4 4 2539 2530 . 73 74
  • 38. . .2536 ’ ’ ( ‘ ’ ) ‘ ’ ‘ ’ “ ” 3-4 ( !... ) 2536 7 “ ” . 75 76
  • 39. . .2537 “ ” ‘ ’ ‘ - ’ 2 2 “ ” “ ... ” 90 ( ) 2537 . 77 78
  • 40. . .2538 2 ( ... ) 2 2540- 2543 2 . . 2540 ... 300,000 2 . 79 80
  • 41. . .2539 ( ... ) AREA ! 2536 4 (2534-2536) (2536-2537) (2538-2539) 2539 ‘ ’ Saint 91 30 2 . 81 82
  • 42. 43 . .2540 “ ” ! ( ) 2540 “ ‘ ’ ” (Over) “ ” !?! ( ) ‘ ’ ! 4 ‘ ’ “ 2 4” ‘ 2 (1 ) 4’ . 83 84
  • 43. . .2541 30 NPL (Non Performing Loan) (Conservative) ‘ ’ ‘ ’ Social Housing Foundation 2540-2543 AREA . ‘ ’ 2 ‘ ’ 8 ( ) ! ( ) . 85 86
  • 44. . .2542 50 10:30 . ( ) 2534 2521 ( ) (Road show) ( ) 21 50 Road show ! “ ” “ ‘ ’ ‘ ’ ” . 87 88
  • 45. . .2543 ( ‘ ’) ( ) ISO 9002 “ ” 3 “ ” ISO 9002 ? ISO 9002 ... ISO 9002 ( ) (Upgrade) ISO 9001-2000 “ ISO ” ( ) ISO ( ) !( ) ‘ ’ . . ‘ ’ . 89 90
  • 46. (FIABCI) . .2544 2529 ! 3,000 AREA 3 10 ! 2525 TEAM D (Thai Engineering and Management Development) 10 AREA . 91 92
  • 47. ” . .2545 . “ ” ‘ ’( 2540) “ !” 15 40% Set ‘ ’ ‘ ’ ( ) . ‘ ’ . 93 94
  • 48. . .2546 40 Shopping Trip ( ) 3,000 Honney Moon ! 4 40 ! “ ” 3 2541 ( ... ) 2 ‘ ’ ! ( ) ( ) ‘ ’( . .2541) . 95 96
  • 49. !( ) 2544 “ Game Over ” ‘ ( ) ’ . .2536 Dr. Valerie J. McKenzie Morning Talk 15 2540- 2543 ‘One Way Ticket’ ( ...) . 97 98
  • 50. . .2547 ( ) ! ! 10 FIABCI ‘ ’ ( ) ( ) 4-5 ( ) ‘ ’ ( ... ) ( ) ! AREA ( ) 200 . 99 100
  • 51. 10 . .2548 ! 2512 16 ‘ ’! ‘ ’ “ . . .“ “ ”( !) . 101 102
  • 52. ? “ ” “ ” ( ?) “ ” 250 92 ! 17 ( ) 1,500 ( ) ( ) 17 2 ( !) 7 ‘ ’ ! . 103 104
  • 53. . .2549 “ )” ( ) ( ‘ ( ) ’ “ ( )” 5 95 95 ‘ ’ “ MS Word Excel ( ) ( 88 ) ‘ ’( AREA ) ‘ ’( 120 ) ‘ ’ AREA ( ) 2542 “ ” . 105 106
  • 54. . .2550 . ( ) !? ( ) ?!? ‘ ’ ‘ ’ “ ” AREA ‘ ’ Matrix ( ...) ‘ ’ ‘ ’ ‘ ’‘ ’ ‘ ’ . 107 108
  • 55. !( ) ( ) . .2551 ‘ ’ ‘ ’ ( ! ) ‘’ 1 2551 ! ( ) ( ) 2551 3 95.0 . 85.0 . 3 ! 80.0 . . 109 110
  • 56. 2 15 ! . ‘ ’ “ ” ‘ ’ “ 100 (Antique)!” 2549 (Non-profit organization) ‘ ’ 2551 (Aus Aid) 1 - 5 (Sauna) . 111 112
  • 57. ( ) 6 2551 6 2519 50 2 ( ) 50 20 “ ” “ ” ( ) . 113 114
  • 58. ” . : - ( ) ‘ ’ : “ ” ( ) RICS ( ) IAAO ( . - | . AREA ) . 2525 ‘ ’( ) ‘ ’( ) ESCAP, Habitat, ADB, World Bank, FAO ILO 1,020 (2528) (2533) . 300,000 (2538 2541) (2543) ( ) (2546) (2549) (2551) . 115 116
  • 59. ThaiAppraisal 6 500 200 300 www.thaiappraisal.org CSR AREA Knowledge Is Not Private Property UN 120 80 Global Compact . 0.2295.3171 109 160 , 100 info@thaiappraisal.org CSR - - 14 78 160 , 100 160 , 100 120 , 80 120 , 80 . 117 118
  • 60. - - . - 10 “ ” 230 , 140 224 , 140 160 , 100 292 , 160 “ . . ” . 224 , 140 224 140 120 , 80 150 , 100 . 119 120