Friesche Vlag Breaker - Strategisch Advies 2008

•Download as PPT, PDF•

0 likes•364 views

Polle de Maagt

Friesche Vlag Breaker Strategisch Advies 2008, HBO Fontys

Viewers also liked

Trabajo para blog, grupo 4

Erikalrd

Arte y tecnología (1)

darinka8

Die Welt Und Du

Tony

Fichas

Ricardo Flores R

Mysteriöse Plätze in der Welt Gruppe7

Erasmus+

Rechte an Daten und Metadaten. Erfahrungen aus dem Projekt Europeana regia

schassan

en busca del exito

Yilmar Angulo Zamora

Strategia Przetrwania w biznesie według Rahima Blaka. I część cyklu prezentacji, w których odsłaniam 10 rad kolejnych rad, które pomogły mi przetrwać w biznesie! Swoją opowieść zaczynam od serii porażek, jakie poniosłem w biznesie, aby następnie przedstawić strategię, która pomogła mi przetrwać. Dzięki tej prezentacji dowiecie się, jak stworzyć firmę od zera, bez inwestora, dotacji, wiedzy, a nawet pomysłu na biznes - i jak w tym binesie przetrwać.

Strategia Przetrwania I - Rahim Blak dla Internet Beta 2016

Rahim Blak

Retail Case Study: HCLT provides complete IT support to its client’s constitu...

HCL Technologies

Kreatywno Strategiczne ujęcie Facebook Marketingu, Social Sellingu i Social Networkingu. Mamy rok 2017 i facebook dopiero się rozkręca! Nie konkuruje już tylko z innymi serwisami społecznościowymi, ale całym Internetem. Często zastępuje on stronę www, blogosferę, wspiera procesy rekrutacyjne, obsługę klienta, CRM, webinaria, połączenia telefoniczne, networking. Facebook marketing znajduje dziś zastosowanie dla niemal każdej osoby, firmy, w każdym sektorze. Ta prezentacja jest dla wszystkich - od osób budujących markę osobistą i chcących wykorzystać profil osobowy na facebooku, po firmy małe, średnie i duże.

Strategie Social Media - Rahim Blak na Kongresie For Social Media 2017

Rahim Blak

Ebook erfolgreiches contactcenter_2014_bernd_fuhlert

Bernd Fuhlert

In der Vergangenheit wurde der Erfolg von Google AdWords und anderen Kampagnen auf der Basis "Last Click Wins" gezählt. Mit der Lancierung der Multi-Channel Funnels in Google Analytics ist Schluss mit dieser unvollständigen Betrachtung: Die Touchpoints und die Beeinflussung der Werbe- und Kontaktkanäle im Customer Journey können visualisiert und analysiert werden. So wird der tatsächliche Wert von Kampagnen und Besucherquellen sichtbar.

Google Analytics Multi-Channel Funnels

Yourposition AG

Importacion 2012

Leoba J. Krreño Villalobos

Presidencia de Pedro Eugenio Aramburu

Martin Alberto Belaustegui

INTERNET EN LA NUBE

Shirlley21

01 Medienerziehung

joness6

Creemos juntos un Internet mejor.

Trinidad Giraudo

Internet de las cosas

Habad2

Viewers also liked (18)

Trabajo para blog, grupo 4

Arte y tecnología (1)

Die Welt Und Du

Fichas

Mysteriöse Plätze in der Welt Gruppe7

Rechte an Daten und Metadaten. Erfahrungen aus dem Projekt Europeana regia

en busca del exito

Strategia Przetrwania I - Rahim Blak dla Internet Beta 2016

Retail Case Study: HCLT provides complete IT support to its client’s constitu...

Strategie Social Media - Rahim Blak na Kongresie For Social Media 2017

Ebook erfolgreiches contactcenter_2014_bernd_fuhlert

Google Analytics Multi-Channel Funnels

Importacion 2012

Presidencia de Pedro Eugenio Aramburu

INTERNET EN LA NUBE

01 Medienerziehung

Creemos juntos un Internet mejor.

Internet de las cosas

More from Polle de Maagt

"Gewoon goed helpen" social service anno 2017 voor #SSC17

Polle de Maagt

Klantbeleving. User Experience. Customer journeys. Er wordt teveel over geluld en te weinig mee gedaan. Niet alleen hebben we met zijn allen een wereld gecreëerd die vooral *niet* om mensen lijkt te gaan en vooral om 'journeys', 'processen' en 'PAX'. Daarom dit pleidooi voor geklooi, een poging om minder te adverteren en meer problemen van mensen op te lossen. Dat is niet makkelijk, maar er zijn wel een aantal basisprincipes waarmee we kunnen beginnen. Openingskeynote voor #UXimpact conferentie van Concept7 op 22 september 2015 met o.a. Jos Burgers en Pieter Zwart.

Ok. En dan gaan we nu gewoon normaal doen. Voor #uximpact

Polle de Maagt

"Service is sales. Why service management is the single most important thing....

Polle de Maagt

So, social media has been around since 2003, but not too much has changed in the last couple of years ... Why do organisations fail to implement social media and, most importantly: the speedboat approach to implement social media within your organisation. Speedboat approach: 1) Make a senior manager horny. 2) Small working groups without legacy. 3) Launch new concepts below the company radar. 4) Act small and learn from the results. 5) Act with scrum, agile, beta mentality. 6) More buy-in from your proof points. 7) Propel waves of success.

"Why we keep failing in really implementing social media." for #Marcom12

Polle de Maagt

Fouten maken. Falen. Het zijn dingen die bedrijven niet graag doen. En al helemaal niet toegeven. Het is allemaal maar eng. Het is ook een van de zaken die het integreren van social media voor veel bedrijven zo lastig maakt. Stel je voor; je als bedrijf kwetsbaar opstellen. Klagende mensen op een Facebook wall. Medewerkers die zonder controle van corporate communicatie hun mening geven. Maar fouten maken is enorm gezond. De beste vriendschappen zijn de vriendschappen waarbij je elkaars fouten accepteert en al een paar keer ﬂ ink ruzie hebt kunnen hebben. De beste relaties met merken heb je als ze iets volledig verknald hebben en dan meer dan fatsoenlijk oplossen. Recent onderzoek bewees maar eens dat consumenten reviews van producten op een review site niet vertrouwen als ze enkel positief zijn (...)

"De magie van snoeihard falen" - Column for MediaMarketing (Belgium/Dutch)

Polle de Maagt

My talk at PromaxBDA's Connect3.0 events in Australia and New Zealand. From Social Gimmicks to Social Business Let’s face it: in almost 10 years of social media the industry hasn’t really changed much. Most broadcasters have a hard time really engaging audiences. Most companies rarely go beyond an occasional campaign or retweet-sweepstake. And it’s our own fault. We failed to show real business impact, convince management, make employees really understand the new transparency and lay the foundation for more social companies.

"From social gimmicks to social business. Storytelling in the social age." fo...

Polle de Maagt

"Do stuff worth sharing. Small steps to social media success. " for Social Me...

Polle de Maagt

Do stuff worth sharing. Small steps to success in this digital world for #KJ12

Polle de Maagt

Do-it-yourself health: A plea for technology and nudge mechanisms in health f...

Polle de Maagt

Een bescheiden pleidooi voor #saaitaal voor #onlinetuesday

Polle de Maagt

“A plea for geeks and fails in public services” for Brussels Regional Informa...

Polle de Maagt

The shitty position of being a dissatisfier for NS Poort

Polle de Maagt

Why you shouldn't use social media for AGX

Polle de Maagt

The EURIB, the European Institute for Brand management, which was founded by Riezebos and where marketeers are educated in brand, design & reputation management. An impressive line up of guest lecturers (Jeroen de Bakker, Jim Stolze, Renee Peeters, Ingmar de Lange, amongst others) trains the marketeers in branding, digital, positioning and reputation management. A line up that makes me wish I could be a student there. Very similar to Lessius several days ago, with a lot of practical examples, I try to gently convince the students to create stuff worth sharing. To be maniacal in managing expectations. To create acts, not ads. To not only contact consumers when they have to pay an invoice, but to gradually engage them via campaigns AND programs. And that to do this, you have to change companies from the inside. Not by brute force, but by smart projects.

The noble art of building brands worth sharing for EURIB

Polle de Maagt

Acts not ads. I guess trying to change marketeers to do less advertising and more acts from time to time means you have to preach to new marketeers. Well, preaching might not be the right word but nudging or gently convincing to be more about acts pretty much sums it up. Gently convincing to create stuff worth sharing. To be maniacal in managing expectations. To create acts, not ads. To not only contact consumers when they have to pay an invoice, but to gradually engage them via campaigns AND programs. And that to do this, you have to change companies from the inside. Not by brute force, but by smart projects. So, here’s to the new class of marketeers at Lessius Mechelen that is prepared to build brands worth sharing and talking about.

The noble art of building brands worth sharing for Lessius Interactive Market...

Polle de Maagt

Taking travel from ads to acts for Travel 2011 #travelmedia

Polle de Maagt

The most powerful thing on earth: not telling people what to do.

Polle de Maagt

Nothing changed and everything changed. The more direct contact brands have with consumers, the more they need a coherent core identity. One that translates both into tweets and invoices in campaigns, and more important, a permanent dialogue. Because people’s expectations have shifted. Towards new client service normals. From ads to acts. Changing companies towards more consumer centricity isn’t easy. That requires proving you’re on the right track every single day. Showing progress. Building upon your companies’ unused potential.

The noble art of creating stuff worth sharing. Let’s stop talking, let’s star...

Polle de Maagt

Some things I learned in the last couple of years. Nothing changed and everything changed. The more direct contact brands have with consumers, the more they need a coherent core identity. One that translates both into tweets and invoices in campaigns, and more important, a permanent dialogue. Because people’s expectations have shifted. Towards new client service normals. From ads to acts. Changing companies towards more consumer centricity isn’t easy. That requires proving you’re on the right track every single day. Showing progress. Building upon your companies’ unused potential.

A 101 guide to World Domination. Some things I learned at Trendwolves, Boondo...

Polle de Maagt

Acts. Not ads. Do remarkable stuff, don’t talk remarkable stuff. Nothing changed and everything changed. The more direct contact brands have with consumers, the more they need a coherent core identity. One that translates both into tweets and invoices in campaigns, and more important, a permanent dialogue. Because people’s expectations have shifted. Towards new client service normals. From ads to acts. Changing companies towards more consumer centricity isn’t easy. That requires proving you’re on the right track every single day. Showing progress. Building upon your companies’ unused potential.

Acts. Not ads. Do remarkable stuff, don’t talk remarkable stuff. for RTFM11

Polle de Maagt

More from Polle de Maagt (20)

"Gewoon goed helpen" social service anno 2017 voor #SSC17

Ok. En dan gaan we nu gewoon normaal doen. Voor #uximpact

"Service is sales. Why service management is the single most important thing....

"Why we keep failing in really implementing social media." for #Marcom12

"De magie van snoeihard falen" - Column for MediaMarketing (Belgium/Dutch)

"From social gimmicks to social business. Storytelling in the social age." fo...

"Do stuff worth sharing. Small steps to social media success. " for Social Me...

Do stuff worth sharing. Small steps to success in this digital world for #KJ12

Do-it-yourself health: A plea for technology and nudge mechanisms in health f...

Een bescheiden pleidooi voor #saaitaal voor #onlinetuesday

“A plea for geeks and fails in public services” for Brussels Regional Informa...

The shitty position of being a dissatisfier for NS Poort

Why you shouldn't use social media for AGX

The noble art of building brands worth sharing for EURIB

The noble art of building brands worth sharing for Lessius Interactive Market...

Taking travel from ads to acts for Travel 2011 #travelmedia

The most powerful thing on earth: not telling people what to do.

The noble art of creating stuff worth sharing. Let’s stop talking, let’s star...

A 101 guide to World Domination. Some things I learned at Trendwolves, Boondo...

Acts. Not ads. Do remarkable stuff, don’t talk remarkable stuff. for RTFM11