This is the presentation/workshop carried out at EIM campus for participants of the NEIS program.

2. Jamie White
Solicitor Director

3. Company Overview
Services Offered:
• Intellectual Property Law
• Internet Law
• Technology Law
• Privacy Law
• Franchising Law
• Advertising and Marketing Law

4. Points of Difference
• Personal Service
• Transparency
• The ‘Pod Experience’
We build relationships.

5. Typical Clients
• Structuring
• Commercialisation
• Expansion
• Exiting

6. Intellectual Property
• What is it?
o Trade Marks
o Copyright
o Confidential Information/ Trade Secret
o Designs
o Patents

7. Intellectual Property
• Protecting your intellectual property
o Registration, where possible
o Documentation

8. Intellectual Property
• Enforcement
o Letters of Demand
o Other avenues?

9. Doing Business Online
• Clear shift toward doing business online
• Wild, wild, west (not really)
• Can be financially very rewarding

10. Doing Business Online
• Areas of Law:
o Trade Mark
o Copyright
o ACL
o Spam
o Privacy

11. Doing Business Online
• Examples of risk:
o Using a Trade Mark without permission
o Copying text and images from others
o Sending emails/ SMS/ MMS without consent
o Cybersquatting
o Linking

12. Doing Business Online
• Compliance/ Best Practice
o Terms of Use
o Privacy Policy
o Spam Statement
o Purchase/ Shipping Terms
o Refund Policy
o Upload Terms

13. Wrap Up
• Nine out of ten business websites are not legally
compliant… is yours?
o Website Legal Audit
• Always identify and assess risk.

14. Contact Details
Email: jamie@podlegal.com.au
Mobile: 0404 019 400
Office: 1800 POD LEGAL (1800 763 534)
Web: podlegal.com.au
• Questions?