4. First man to throw a lineout
in Thomond Park

8. Within 30 Days
understand:
• the Company
• Our Key Stakeholders
• Our current customers
Within 60 Days:
• Draft Strategy
• Understand Competition
Within 90 days:
• Implement Strategy
• Reinforce Motiv8’s Message

12. Human
Performance

13.  Personality
 Brand Promise
 Essence

15.  Introduce our personality
 Connects with the market
 Support our brand Promise
 Consistent
 Reinforce positioning and Brand Experience
 People and Operations
 Impression
 All market touch points

17. • Improve Motiv8’s website presence
• Offer free original and quality Resources
• Motiv8 video
• Get endorsed by the IRFU and GAA.

18. • Start Motiv8 online discussion forum
• Offer advice on other message boards.
• Bring an entertainment value: Interviews with high
profile clients

20. Compelling Content
Link Motiv8’s website and its social media community
Support clients

21. prioritize organize mobilize