The document outlines the five core components of effective digital marketing, which include traffic generation, lead capture, remarketing, email marketing, and optimization. It details various methods for each component, such as social media channels, paid advertising, and email autoresponders. The document also promotes a 3-session livecast series aimed at teaching participants how to build a complete digital marketing system.

1. Copyright Clickthru Limited - Strategic
Digital Marketing Agency
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The 5 Core Components of
Effective Digital Marketing
–
By Clickthru: Strategic Digital Marketing
Agency

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Digital Marketing Agency
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1) Traffic
2) Lead Capture
3) Remarketing
4) Email Marketing
5) Optimisation

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Digital Marketing Agency
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Traffic
1. Social
2. Paid
3. Organic
4. Referral
5. Alliance

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Social
• Social Media
• Blogging
• Video
• Forums

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Social Media
• Facebook
• Twitter
• LinkedIN
• Instagram
• Pinterest
• Google+

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Blogging
• Personal
• Wordpress
• Tumblr
• Blogger
• Wix
• Weebly
• Squarespace

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Digital Marketing Agency
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Video
• Youtube
• Vimeo
• GoogleVideos
• YahooVideos
• Daily Motion

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Forums
• Niche
• Industry
• Topic
• Product
• Service

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Paid
• Search Engine
• Social
• Sponsored
• Offline
• Affiliate

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Search Engine
• Google
• Yahoo
• Bing

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Social
• Facebook
• Twitter
• LinkedIN
• Instagram
• Youtube
• Pinterest

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Sponsored
• Blogs
• Social Media
• Offline
• Influencers
• Forums
• Ezines

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Offline
• Newspapers
• Magazines
• Events
• Premises
• Printed Materials

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Affiliate
• JointVentures
• Alliances
• Product/Service

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Organic
• SEO
• Social Media
• Content
• Referral

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Alliance
• JointVentures
• Influencers
• Affiliate
• Referral

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Lead Capture
• Landing Page
• Offline
• Blog
• Content
• SMS/Text

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Landing Page
• Website
• Specific
• Blog Posts
• Contact

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Offline
• Coupons
• Leaflets
• Postcards
• Newspaper/magazine

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Blog
• Pop-ups
• Hello Bar
• Live Chat
• Upgraded Content

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Content
• Snip.ly
• Lead Boxes
• Live Chat
• Upgraded Content
• Pop-ups

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SMS/Text
• Text-to-Win
• Text to Opt-in
• Text for Info
• Text for Anything!

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Remarketing
• Facebook
• Google
• AdRoll
• Perfect Audience

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Facebook
• Over 1 Billion Active Users
• Advanced Platform
• 2-4-1With Instagram
• Multi Positioning + Mobile

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Google
• Your Ads on Billions of Sites
• Piggyback Authority Sites
• Any Device
• Impressive Analytics
• Gmail Ads

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Digital Marketing Agency
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AdRoll
• #1 Retargeting Platform
• Social,Web, Advanced Options
• Good Support &Training
• PartnerTargeting

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Perfect Audience
• Twitter, Hubspot Retargeting
• Social,Web, Advanced Options
• Good Support &Training
• 14 Day FREETrial

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Email Marketing
• Autoresponder
• Automated Marketing
• Email Broadcasts

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Autoresponder
• Mailchimp
• GetResponse
• Aweber
• Active Campaign
• Infusionsoft

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Mailchimp
• Entry Level
• Limited Free Option
• Limited Automation
• Broadcast Only on Free Option

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Get Response
• 30 Day FreeTrial (-> 250 Subscribers)
• Responsive Design
• Add-ons
• Intermediate Automation

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Aweber
• 30 Day FreeTrial
• Responsive Design
• Intermediate Automation
• Social Integration

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Active Campaign
• 14 Day FreeTrial (Limited)
• SMS w/upgrade
• Advanced Automation & Segmentation
• CRM/Sales Management

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Digital Marketing Agency
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InfusionSoft
• Complete Sales & Marketing Software
• Advanced Automation
• Not Recommended For Entry Level
(OnboardingTraining Starts at $1500

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Digital Marketing Agency
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Automated Marketing
• SendWelcome Emails
• Send Offers
• If/Then Emails
• Tags
• Send Pre-Written Email Campaigns

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Email Broadcasts
• SendTopical Communications
• One-Off Offers
• Introduce Other Products/Services
• Launches

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Optimisation
• Split-Testing
• Analytics
• Heat Mapping
• Conversion Rate Optimisation (CRO)

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Split-Testing
• A/BTesting
• Consistent Improvement
• VisualWebsite Optimiser (VMO)
• Maximise ROI

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Digital Marketing Agency
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Analytics
• Google, Improvely, Crazy Egg, Compete
• Social Media
• 80/20Your Data
• KnowYour Audience

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Digital Marketing Agency
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Heat Mapping
• Mouseflow, Crazy Egg
• Live Customers EyeView
• UncoverThe Choke Points onYour Sites
• UnderstandYour Audience

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Conversion Rate Optimisation
• Increase ROI & Profits
• ReduceWasted Costs
• Improve Customer Experience
• UnderstandYour Audience

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Digital Marketing Agency
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Bricks But No Mortar…
So now you have the bricks to
build your own effective digital
marketing funnel…

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Digital Marketing Agency
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Bricks But No Mortar…
Would you like to get the designs,
tools and mortar you need…

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Digital Marketing Agency
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Bricks But No Mortar…
To ensure you build it right and
that your funnel doesn’t fall to
pieces?!

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Digital Marketing Agency
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Bricks But No Mortar…
Then Join us For a 3 Session Series
of 3 Hour Digital Marketing
Results™ LiveCast…

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Digital Marketing Agency
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Digital Marketing Results™
That’s 9 Action Packed Hours of
Advanced Content to EnableYou
to Learn How to Build a Complete
System…

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Digital Marketing Agency
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Digital Marketing Results™
A SystemThatWill PutYour Lead
Generation, CustomerAcquisition,
Conversion on Auto-Pilot &
Maximise £££ Per Client…

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Digital Marketing Agency
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Digital Marketing Results™
PlusWhenYou AttendThe First
Session LiveYou’ll Qualify For 2
Bonuses…

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Digital Marketing Agency
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Digital Marketing Results™
Bonus #1
21 “Bitesize”
Digital & Social
Media Marketing
TrainingVideos
(Worth £97)

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Digital Marketing Agency
50
Digital Marketing Results™
Bonus #2
A Complimentary Copy of
Digital Marketing Results™
Monthly…(Worth £38.60)

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Digital Marketing Agency
51
Digital Marketing Results™
But…
We Are Limiting Spaces onThe
LiveCast to Just 50 Spots…

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Digital Marketing Agency
52
Digital Marketing Results™
Why?
To Allow For ComprehensiveQ&A
soYou GetThe Best Hands-On
Help we Can GiveYou…

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Digital Marketing Agency
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Digital Marketing Results™
Plus…
AttendeesThat InvestThe £27
Value inThis 3-Part SeriesWill
ReceiveThe FULL Recordings…

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Digital Marketing Agency
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Digital Marketing Results™
So…
ItWould be Unethical of us to
Allow 100’s of People to Attend…

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Digital Marketing Agency
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Digital Marketing Results™
But…
We Need to Know ifYou’d be
Interested inTaking Part …

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Digital Marketing Agency
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Digital Marketing Results™
Because…
If we Don’t Get Enough Interest
ThenWe’ll ShelveThe Idea…

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Digital Marketing Agency
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Digital Marketing Results™
So…
Let us KnowThatYou’re Interested…
You’re NOT Committed atThis Stage,
We’ll Just Let you Know if We’re Going
AheadAnd How to PayThe £27…

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Digital Marketing Agency
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Digital Marketing Results™
So…
ClickThe Button Below, CompleteThe
Form AndWe’ll be inTouch…

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Digital Marketing Agency
59
Digital Marketing Results™
P.S…
We’d be Grateful ifYou Could ShareThis
PresentationWithYour Network…Thanks!