Platinum Bank - Corporate social responsibility (CSR)


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Platinum Bank - Corporate social responsibility (CSR)

  1. 1. You don’t have to be BIG to make an impact Todd Esposito Chief Financial Officer Official CSR Leader April 28, 2010
  2. 2. Who Is Platinum Bank? Klein aber Fein… Shareholders Financials UAH mln 2005* 2006 2007 2008 2009 Assets 63 384 909 1,421 1,525 Equity 25 150 600 739 821 Net Income (12) (45) (39) (38) 80 Personnel 211 959 1,239 1,437 1,046 POS 53 533 595 712 528 Branches 1 1 3 5 6
  3. 3. Who Is Todd Esposito? Previous Lives : GE Consumer Finance Austria GE Consumer Finance Czech Republic Alfa Bank Russia Previous Positions : Chief Financial Officer Chief Marketing Leader GE Elfun Country Leader Current Position : Chief Financial Officer Official Corporate Social Responsibility Leader
  4. 4. What Am I Going To Talk About Today? <ul><li>Best Practices from GE Elfun </li></ul><ul><li>Best Practices in Ukraine </li></ul><ul><li>Incorporating CSR into a Ukrainian Business </li></ul><ul><li>Easy steps to get started </li></ul>
  5. 5. GE Elfun <ul><li>80 year old global organization of GE managers and employees </li></ul><ul><li>Committed toward volunteerism, community service </li></ul><ul><li>Hundreds of Divisions worldwide </li></ul><ul><li>Helping the local communities where GE is located </li></ul>
  6. 6. GE Elfun Best Practices <ul><li>Need a Senior Manager as Sponsor </li></ul><ul><li>Create a Strategy…Focus! </li></ul><ul><li>Start with a small team </li></ul><ul><li>Start with small, manageable projects </li></ul>
  7. 7. GE Elfun Best Practices <ul><li>Measure your results </li></ul><ul><li>Communicate your results via HR/PR </li></ul><ul><li>Celebrate your success </li></ul>
  8. 8. Platinum Additional Best Practices <ul><li>Link CSR to Business Strategy </li></ul>New Products Increase Productivity Increase Marketing brand Open Up Branches <ul><li>You can involve business partners </li></ul><ul><li>You can do CSR WITHOUT asking business for money </li></ul><ul><li>Passion employees are contagious </li></ul>
  9. 9. Platinum Bank CSR Mission Statement <ul><li>Mission Statement: </li></ul><ul><ul><li>The goal of Platinum Bank is to maximize profit in an ethical way </li></ul></ul><ul><ul><li>As part of Ukrainian society Platinum Bank plays an integral role in the lives of many Ukrainians: </li></ul></ul><ul><ul><ul><li>Platinum Bank employees over 1 000 people across all Regions of Ukraine; </li></ul></ul></ul><ul><ul><ul><li>Platinum generates its’ profitability from Ukrainian citizens using our products to improve the quality of their lives. </li></ul></ul></ul><ul><li>Therefore, Management and Employees must have a commitment to helping Ukrainian society. The relationship is symbiotic. </li></ul>
  10. 10. Platinum CSR Focus Area Programs Governance Concrete workplace standards, responsible business practices with partners and customers, and Western style business ethics Environment Go Green business practices, Volunteerism Community Children Support Orphanages (via giving equipment, Holiday presents, raising money to assist new programs). Volunteerism: teaching in schools (Financial literacy, CV creation); Visiting orphanages Less Fortunate Hiring handicap workers where-ever possible Employees An exciting, invigorating workplace whereby the cornerstone of Employee life is our corporate values, including programs to help employees in need
  11. 11. Link CSR To Business Goals Increase Employee Productivity Area CSR Business Goal Governance Workplace standards Responsible business practices Reward decision making Environment Recycle paper Double sided print Auto-off lighting No paper presentations Decrease Costs Community Support orphanages Hire Handicap Support Marketing/PR Employees Exciting workplace Proper ethical values Increase Employee Productivity
  12. 12. <ul><li>ENVIRONMENT </li></ul><ul><li>Paper Usage Energy/Water saving </li></ul>Example Projects And Results <ul><li>Floor printers, no individual printers </li></ul><ul><li>Automatic double sided printing </li></ul><ul><li>Management presentations on computer ONLY </li></ul><ul><li>Recycle bins in Printing rooms </li></ul><ul><li>Work with Recycle company to collect Paper </li></ul><ul><li>Heating/Air conditioning automatic start/stop </li></ul><ul><li>Special energy saving lights </li></ul><ul><li>Last person to leave, turn off lights … Security double check in the evenings </li></ul><ul><li>Using Water coolers, not bottled water </li></ul>
  13. 13. Example Projects and Results Community: Children <ul><li>4 towns: Kiev, Fastov, Boyarka, Kharkov </li></ul><ul><li>85 children and 23 mothers </li></ul><ul><li>Donating 600 pampers packages </li></ul><ul><li>250 children costumes </li></ul><ul><li>50 clothing sets for mothers </li></ul><ul><li>4 towns: Kiev, Fastov, Boyarka, Kharkov </li></ul><ul><li>85 children and 23 mothers </li></ul><ul><li>Donating Clothes and toys for children development </li></ul>Half Year Pampers And Clothing Drives St. Nicolas Day <ul><li>1 town: Kiev </li></ul><ul><li>Donating School clothes and stationary </li></ul>September School Drive
  14. 14. Example Projects and Results Community: Children <ul><li>1 town: Kiev </li></ul><ul><li>In cooperation with children development school “Detki-monetki” </li></ul><ul><li>Children of the age of 13-16 </li></ul><ul><li>30 children </li></ul><ul><li>4 towns: Krivoy Rog, Berezan, Teteevo, Kharkov </li></ul><ul><li>In cooperation with Eurasia Fund </li></ul><ul><li>5 computer classes </li></ul><ul><li>Donating 100 computers , 20 mobile phones, 30-50 tables and chairs </li></ul>Financial lectures Computer world
  15. 15. Example Planning Long Term Impact
  16. 16. Thank You For Listening