2. Planeteves is a haven for every women who love to be
lethal yet dressed to nines. It is a harbor of brands where
a woman can design her wholesome look. Be it her haute
bag, chic dress or the glamorous heels, Planeteves.com
has every element that adorns the closet of a stylish and
swell woman. So, be the Diva of your sorority with
planeteves.com on your browser.
3. SUMMARY
Planeteves is an E-commerce venture from the house of renowned
business group “SAAMAG”. It is driven with an ambition to reach
out to the maximum customer base, Planeteves will have its
distribution network PAN India. It will help in prompt delivery and
effective customer support. Unequivocally, satisfying a customer is a
downright challenge for any business, but we are well equipped to
crack this hard nut and hence become the largest and most potent
online vogue portal.
As we also have international presence in countries like Singapore,
London and America, we will be sourcing their best brands to serve
our customers.
4. VISION & MISSION
Planeteves.com is a venture by “SAAMAG” Group, who has propelled against
the tempest and made a mark in every endeavor that they undertook.
VISION
Planeteves is entering the market with only one aim; to make online shopping
not only therapeutic but an engaging and addictive affair for women. Satisfying
our customers is of paramount importance therefore bringing every essential
only of fine quality to her closet also ensues our vision.
Planeteves is entering the market with only one aim- to be an engaging and
addictive affair with only top-notch and exquisite products that adorns her
closet on our portal.
MISSION
To be the hallmark and an absolute gateway for quality services, supreme and
in-vogue products with unending list of satisfied regular and new customers.
5. MARKETING STRATEGY
• With such diversified brands intending women satisfaction we make sure that we reach
to them in every possible way; be it Electronic, Print Media, Social Media, Smart phones,
tablets and every medium that seems feasible
• Encompassing every essential of woman’s closet, we strive to become the paradise and
make shopping fun for women and easy for men
• With every state under radar, international market is also on our target
• To be abreast of the tech-savvy world planeteves.com will have a responsive site, i.e.
you can reach your Planeteves through smart phones and tablets
• We will deploy the best processing software to cut down the dispatch and
delivery time to the minimum
• Free and prompt shipping will be offered above certain orders all over India and to major
international destinations
• With easy and dependable refund and return policy shopping at planeteves.com is safe,
secure and convenient
• Planeteves very wisely will use ORM(Online Reputation Management), SEO and SMO
as the marketing tool to have a far reach in the online world.
6. Mobile Phone internet user penetration in India from 2012 to 2018
World: 2,97,650,00,00
India: 2,50,650,000
As per the survey conducted by Google in 2013 out of total internet users (150 million in India) 60
million constitutes the female section of the society falling in the age group of 15-34 years. In terms of top
searched categories apparel and accessories topped the list followed by food and drink, baby care and
skincare.
In an independent study by TNS Australia released by Women & Web Study that studied the growing
influence of the digital medium on women’s purchase decisions for the above stated categories it emerged
that women are strong brand advocates
7.
8. MEDIA PLANNING
Planet Eves will reach the customers through TV, Radio, News Papers, Magazines,
Outdoor Advertising, Personalised Calling, Social Media i.e. Twitter, Facebook,
Blogs etc. It will be supported by Product Catalogues, Mailers, News Letters.
12. CONCLUSION
We wrap up by saying that we are putting every effort, nail
by nail to clinch the unexplored place in the market for
Planeteves.com. We are making sure that we serve to our
customers to the best of our abilities.