- Edipresse is an international media company with 200 newspapers and magazines across Europe and Asia. It owns 49% of major Swiss newspapers and magazines. - Edipresse's traditional print business was facing a crisis as readers and advertisers moved online. It needed to quickly build out its online presence to capture this audience. - Using Drupal, Edipresse launched 11 new websites over 18 months, including major sites like 24heures.ch and Tdg.ch, which reached audiences of 30,000-90,000 unique visitors per day. - The new sites helped Edipresse develop innovative new advertising products beyond traditional display ads and increase its online revenue.

1. EDIPRESSE’s WINNING ONLINE STRATEGY Pierre Jean Duvivier Head of WebFactory - EDIPRESSE [email_address]

2. WHO IS EDIPRESSE ? An International Media Company with 200 newspapers or magazines all over the world In Europe & Asia

3. SWISS FLAGSHIP NEWSPAPERS 49% edipresse

4. SWISS FLAGSHIP MAGAZINE

5. EDIPRESSE SWISS ONLINE ACTIVITIES « Classic » Media Website Classified Website 11 websites 200’000 uniques visitors by days Dating 1st swiss website Job 1st french swiss website Housing -1st swiss website

6. MEDIA CRISIS

7. CLASSIC MEDIA WEBSITE. CRISIS !!!! 2007 A – Ads : The print to web conversion for advertiser is low : when a classic print advertiser spent 100, it spend only 10 on the web. B – Classic Ads display is not enough. C –Online information is free .

8. WHAT WE NEEDED ? Need to be fast Need stability and simplicity Need to be LOW COST

9. 11 WEBSITES WITH DRUPAL IN 18 MONTHS Test phase with Magazine Website ( 1’000’000 pages views) Femina.ch LesQuotidiennes.com Dec 07 May 08 NashaGazeta.ch Industrial phase with Edipresse Media Website (30’000’000 pages views) Tdg.ch 24heures.ch Lematin.ch Terreetnature.ch Bilan.ch Jun 08 May 09 + 3 others website

10. 24 HEURES.CH 60 days 30’000 unique visitors / day

11. TDG.CH 60 days 50’000 unique visitors / day

12. LEMATIN.CH 40 days 90’000 unique visitor/day

13. Stable & Simple Fast ..WINNING CHAIN New Ads Product like Corner (website) For advertiser Allow good seo work

14. NEW REVENUE : ESCAPING FROM ADS DISPLAY

20. NEED TO BE MORE SEXY FOR ADVERTISER & USERS

21. FOCUS ON MOBILITY PROJECT .. WHAT SERVICES DO YOU BRING WITH YOUR CONTENT ? A journalist write a story about the montreux jazz festival Drupal have a list a event(s) linked to mobility problem (readers want to go the Montreux Jazz Festival) (we use only taxonomy)

22. READERS READING THE ARTICLE CAN GO TO MONTREUX IN TRAIN, PLANE ? , CAR FORM(s) HERE TO GO WITH Swiss RailWays WE WILL CONTACT Geneva airport

23. AND ? In 2008 we were loosing with bad technology approach, bad organization and lack of commercial’s imagination some millions of dollars with 4 websites and 15 millions of page view by month In 2010 we will have benefits with 12 websites and 32 millions of pages views

24. TO CONTACT ME FOR MORE INFORMATION PIERRE JEAN DUVIVIER head of webfactory Digital & Business Development [email_address]