Infographic of the 5th Pitney Bowes Ecommerce Study. The study is based on surveys of more than 13,000 consumers in 12 countries, combined with surveys of 650 retailers in the US, UK and Australia. The results of the report are intended to help guide retailers and marketplaces in their investment decisions and go-to-market strategies. Find more results on a comprehensive set of slides, as well as a global interactive map with a focus on cross-border shopping experiences here: https://www.pitneybowes.com/us/ecommerce-study.html

1. 35%
of online consumers
shop daily or weekly
49%
consider
“free and easy returns”
a priority
Statistics represent online shoppers globally, unless otherwise indicated.
Study based on surveys of more than 13,000 consumers in 12 markets,
combined with surveys of 650 retailers in the US, UK and Australia.
51%
of millennials
use at least
one
subscription
box service
61%
disappointed by
last holiday shopping
experience
91%
will abandon
a retail website if
it doesn’t offer
fast and free
shipping
61%
of the time when consumers
shop online, they know the brand
they want. When they know what
they want, they primarily
shop retail websites
60%
of online purchases
are made on
marketplaces
76%
prefer
“free” shipping
versus
”fast” shipping
40%
of online purchases
are made on
retail websites
pitneybowes.com
2018 Global Ecommerce Study
The way we shop today