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Social Media Report for TiEcon 2012

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Deepika Khosla
Deepika Khosla
1 of 15
TiEcon 2012 Social Media Report
Objectives: Social Media Activations on Facebook, Twitter and 1 Video. 1) Content Plan • Startup Quotes • Follow Your Dreams • 101 Reasons to Start • Startups and India • Did You Know? 2) Facebook Ads 3) YouTube Video
Pro-active Updates
Facebook Ads Ads were targeted at: 93,25,940 Reach: 1,39,547 Social reach: 14,581
• Our Facebook ads led to a maximum of 1373 against 4352 actions.
YouTube Video
Google Analytics
As per Google Analytics: 1) Average number of page visits: 1229 2) Average number of page views: 3191 3) Average duration of visit: 04:35 seconds
Out of the total page visits on social media: • 80.86% Facebook visits • 5.79% Twitter visits • 316 YouTube Video Views
Summary We created a buzz on social media. • Total Number of Creative done: 52 • Video: 1 • Total number of posts: 180 • Total Outreach (Reach : exclusively from SMT Content Strategy): 1,84,599 • Total Outreach (Engagement): 13,500
TiEcon 2012 created Buzz, Got people curious, Made the world wonder and In the end, Encouraged Entrepreneurs .

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Social Media Report for TiEcon 2012

  • 1. TiEcon 2012 Social Media Report
  • 2. Objectives: Social Media Activations on Facebook, Twitter and 1 Video. 1) Content Plan • Startup Quotes • Follow Your Dreams • 101 Reasons to Start • Startups and India • Did You Know? 2) Facebook Ads 3) YouTube Video
  • 4.
  • 5.
  • 6.
  • 7.
  • 8. Facebook Ads Ads were targeted at: 93,25,940 Reach: 1,39,547 Social reach: 14,581
  • 9. • Our Facebook ads led to a maximum of 1373 against 4352 actions.
  • 12. As per Google Analytics: 1) Average number of page visits: 1229 2) Average number of page views: 3191 3) Average duration of visit: 04:35 seconds
  • 13. Out of the total page visits on social media: • 80.86% Facebook visits • 5.79% Twitter visits • 316 YouTube Video Views
  • 14. Summary We created a buzz on social media. • Total Number of Creative done: 52 • Video: 1 • Total number of posts: 180 • Total Outreach (Reach : exclusively from SMT Content Strategy): 1,84,599 • Total Outreach (Engagement): 13,500
  • 15. TiEcon 2012 created Buzz, Got people curious, Made the world wonder and In the end, Encouraged Entrepreneurs .