Focus on the thriving swimming pool construction market and presentation of the networks that are currently recruiting

1. Swimming Pools & Franchises: 2 concepts making a splash
High performance cutting edge companies
No-one candenythat the Frenchlove the ideaof having theirown pool,andmany people have
chosento make theirdreamcome true!By the endof 2016, there were close to2 millionpoolsinthe
country,proof that the sector isverymuch alive andwell! Are youinterestedinembarkingona
franchise developmentproject,andcurrentlysearchingforapromisingmarketwithwide-ranging
outlook?
Here we will be lookingata sectorwith more than a few cards up itssleeve,andoutliningtwo
companieswithnetworksthatare currently boomingintermsof franchise-basedexpansion!
Focus on the thrivingswimmingpool constructionmarket
The figuresspeakforthemselvesandleave noroomfordoubt!Betweenthe endof 2015 and
September2016, there wasa 20.5% increase inthe numberof poolspurchased comparedtothe
same periodduringthe previousyear.Thatisan 18.5% rise inturnover.2016 has beenthe bestyear
since 2007 forspecialisedcompanies,andif that’sanythingtogoby, 2017 shouldbe justas
prosperous,if notmore so.Very encouragingproof forentrepreneursthatthispopularityisnota
passingfad.
Highly represented throughout the French market, top brands have also been given the
unprecedentedchance of securingtheirpresence abroad asneverbefore byinvestingthe Italian and
Spanish markets, which just goes to show that French quality is still as popular as ever outside
France!
A sector continually recruiting
According to the figures provided by the sector’s trade federation, the swimming pool market
representsclose to 50,000 jobs.Andnot onlyis the demand for skilled technicians in the pool trade
particularlyhigh,the pool sector also affects many other trade and craft categories, including sales!
Opting for a franchise developmentproject
The decision to buy a pool is never made lightly, and for good reason: a private pool represents a
significant investment, which means that consumers usually think twice before splashing out
(between €15,000 and €25,000 on average). Asfaras theyare concerned,choosingaleadingbrandis
now, more than ever, a guarantee of quality and a mark of confidence, hence the importance of
joining an existing network and starting a franchise.
Reassuredbythe company’s good reputation, buyers will be all the more likely to entrust you with
theirproject. Optingfora franchise inthe swimming pool market gives you the added advantage of
support and very often training provided by the brand: so many key stages that will enable you to
start your businessinthe verybestconditions.A wordof cautionhowever:depending on the brand,
the nature of contracts can vary (franchise, affiliation, partnership) so it’s important to think things
through beforehand.

2. The networksthat are currently recruiting
Are you currentlysearchingforastable marketwithplenty of opportunities incomingyears,and
interestedinopening yourown swimmingpool franchise? If so,waste notime inreadingall about
the concepts and accessionconditions of the twoleadingcompaniesonthe market: Irrijardin and
PiscinesDesjoyaux.
-> Irrijardin
Irrijardinwascreatedin 1989 and beganfranchisingitsconceptin 2004. It isnow specialisedinthe
sale of swimmingpools andalsoprovidesgardenwateringsolutionsandspasinorderto meetthe
needsof an extensive range of consumerprofiles.Againstabackgroundof delicate environmental
issuesthatnecessitate more responsible watermanagement,Irrijardin hasasserted itself onthe
gardenwateringmarket,thoughitisalsoverypopularthanksto itswide range of pools.The quality
of itsconstructions andthe reliabilityof its craftsmen have placeditinaleadingpositiononthe
Frenchmarket. Readyfora newventure?AnIrrijardin network franchiseisyoursinexchange of a
personal contributionof €50,000 and€13,500 for entryfees. Royaltiesstandat3.85% of sales.In
return, entrepreneurs will be given4months’trainingatthe headoffice and2 monthsin a store.
-> Desjoyaux Pools
As a figurehead inthe swimmingpool world,PiscinesDesjoyaux boastsover148 salesoutlets spread
across France, thoughalso in nearly80 countriesworldwide.Swimmingpools, maintenance and

3. cleaningproducts, orspas- its extensive rangesof productsandserviceshave setitapartinvarious
sectors.
As the absolute reference formanyconsumers,the PiscinesDesjoyaux networkfranchise isavailable
inexchange of a personal contributionof €25,000. The companyalso requires entrepreneurstopaya
€4,400 advertisingfee,butinreturnitprovidesassistance withfinancingand fully comprehensive
training. Throughouttheircareerwiththe company,investorsalsogettoenjoythe undeniable
successof a leaderthatremains,decade afterdecade,synonymouswithquality, credibilityand
productsentirelymade inFrance!
Franchise Habit