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Screen Video: Best Practices
Regardless of the tool
Matt Pierce
@piercemr
The rise of video
Graph taken from http://www.reelseo.com/video-good-news-ooyala-2012/
PRE-VIDEO PRODUCTION
What to record?
Remember these?
What’s the story(board)?
To Script or Not to Script…
How loooooooonnnng?
How it really looks
The Key to Good Audio
Noise pollution
I hate the sound of my voice
One reason for boring video
• The reason a lot of people are bored in presentations, but also in video, is that slides
like this exist. You might think to yourself that there is a lot of information that needs to
be conveyed and it’s important information so why not add it to a slide so nothing gets
missed. Well, if you have a slide that looks like this you’re going to have a bad time. No
seriously. No one wants to hear me read this slide and also look at it on the screen.
• I’m putting another bullet point to give you the second idea for boring video, which is
information that isn’t concise. Think about it for a second, if I can show and tell you
what you need, do you really need this text. This is probably not, nor should it be, a
legal document that binds me to some strict obligations. You don’t want your video to
be like the pharmaceutical ads where they get to the potential side effects and they
have sped up the reading. Although if you want that effect, it’s pretty easy to do.
• Isn’t this great. We should hang out more often. I’m really hoping you like my
presentation. Don’t forget to fill out your evaluation forms at the end of the session. I’m
not above petty bribery for good marks. Oh, and while we’re at it, you might as well
follow me on twitter: @piercemr I’d love to have more dialogue and discuss in short
phrases ideas for better visuals and graphics. If you’ve gotten this far, wow. You should
teach a speed reading course. Or you skipped all the middle stuff.
Before You Record
RECORDING & EDITING
What are you showing?
Better?
Editing
Don’t Text, Talk and Show
Music or not?
Cursors
Click Here
Transitions
B-roll
Questions & contact info
Matt Pierce
m.pierce@techsmith.com
TW: @piercemr

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Screen video: Best Practices, Regardless of the Tool

  • 1. Screen Video: Best Practices Regardless of the tool Matt Pierce @piercemr
  • 2. The rise of video Graph taken from http://www.reelseo.com/video-good-news-ooyala-2012/
  • 7. To Script or Not to Script…
  • 10. The Key to Good Audio
  • 12. I hate the sound of my voice
  • 13. One reason for boring video • The reason a lot of people are bored in presentations, but also in video, is that slides like this exist. You might think to yourself that there is a lot of information that needs to be conveyed and it’s important information so why not add it to a slide so nothing gets missed. Well, if you have a slide that looks like this you’re going to have a bad time. No seriously. No one wants to hear me read this slide and also look at it on the screen. • I’m putting another bullet point to give you the second idea for boring video, which is information that isn’t concise. Think about it for a second, if I can show and tell you what you need, do you really need this text. This is probably not, nor should it be, a legal document that binds me to some strict obligations. You don’t want your video to be like the pharmaceutical ads where they get to the potential side effects and they have sped up the reading. Although if you want that effect, it’s pretty easy to do. • Isn’t this great. We should hang out more often. I’m really hoping you like my presentation. Don’t forget to fill out your evaluation forms at the end of the session. I’m not above petty bribery for good marks. Oh, and while we’re at it, you might as well follow me on twitter: @piercemr I’d love to have more dialogue and discuss in short phrases ideas for better visuals and graphics. If you’ve gotten this far, wow. You should teach a speed reading course. Or you skipped all the middle stuff.
  • 14.
  • 17.
  • 18. What are you showing?
  • 21. Don’t Text, Talk and Show
  • 26.
  • 27. Questions & contact info Matt Pierce m.pierce@techsmith.com TW: @piercemr

Editor's Notes

  1. OOYALA released information for 2012 about the growth of video watching. They predict that by 2016 that 1.6 Billion will watch video online.
  2. PresentationsReview feedbackHow-to’sTech SupportCapturing errors
  3. Audience analysis is key? Who is going to watch this and what do they need to know. What context might they bring to the viewing?Where are they going to watch this? At work, on the train? At Home? Are they global? Is localizing going to be difficult or challenging? When? Is this a just-in-time video, or watching in advance of a task? Why? What is going to motivate them? Is it required? Is it because there is a greater need? How? At a computer with no speakers? A mobile device? Do they need a CD? How do you need to deliver the content?All of these can impact on the content and what you actually create and how you produce your video. It gets tough when you don’t necessarily know all of the answers, or it is different for many of them. At that point you have to decide what tradeoffs and decisions are you willing to make.
  4. Explain why…
  5. Why audio is important…How a good microphone helps… What should you get….
  6. Matt record different sounds and play them back in class… Play audio of me – ask how much it different it sounds than me
  7. When planning your video, remember what you think is funny may not be. Remember culture considerations…Humor is … subjective
  8. This is a video
  9. Voice over musicUsually not great for instruction or information delivery.Can help keep things moving.