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Global UX: A Journey


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Preso with Daniel Szuc at UX Australia (August 2011)

Published in: Business, Technology
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Global UX: A Journey

  1. 1. Global UX: A Journey<br />Daniel Szuc, Apogee<br />Whitney Quesenbery, WQusability<br />
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  3. 3. Peter Ballard Bob Barlow-Busch Steve Baty Ronnie Battista Jakob Biesterfeldt Sarah Bloomer Kevin Brooks Andy Budd Jennifer Carey Samir Chabukswar Raven Chai Calvin Chan Kevin Cheng Giles Colborne Jenna Date Bill DeRouchey Janna DeVylder Wei Ding Matt Dooley Darci Dutcher Jeff Eddings Will Evans Henning Fischer Pabin Gabriel-Petit Gerry Gaffney Peter Grierson Rachel Hinman Adrian Hallam Olive Hsin Jim Hudson Jhumkee Iyengar Jhilmil Jain Kaleem Kahn Anne Kaikkonen Anjali Kelkar Silvia LaHong Mike Lai Kevin Lee Joe Leech Yu-Hsiu Li Tim Loo Aaron Marcus Chris Marmo Itamar Medeiros Trent Mankelow Jim Nieters Noriko Osaka Christine Petersen Martin Polley Dennis Poon Steve Portigal Maren Pyenson Bas Raijmakers Michael de Regt Katharina Reinecke Marc Rettig Chris Rourke Josh Seiden Tomer Sharon Maria Sit Vicky Teinaki Geke van Dijk Michele Visciola Doug Wang Mark Webster Kimberly Wiessner Jo Wong Amanda Wright<br />
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  5. 5. What does it mean to think globally?<br />
  6. 6. Open to other cultures<br />Distance from my own viewpoint<br />Empathy with different ways of thinking<br />Responsibility on a broader ecological level<br />
  7. 7. Global UX starts with you<br />
  8. 8. What cultural influences do we bring to our work?<br />
  9. 9. How different cultures do you belong to now?<br />What culture did you grow up in?<br />How many countries have you visited?<br />How many cultures are represented on your team?<br />
  10. 10. Layers of cultural knowledge<br />
  11. 11. Immersion in a culture<br />
  12. 12. What does this mean for global UX teams?<br />
  13. 13. One culture<br />Many locations<br />Many cultures<br />Many locations<br />Where the UX team is based<br />One culture<br />One location<br />Many cultures<br />One location<br />Where the products are used<br />
  14. 14. Deep understanding of the local context <br />Immersed in it as a native (or thinking like one)<br />Local Team<br />Local Product<br />
  15. 15. Working from the outside for another culture.<br />Global Team<br />Local Product<br />
  16. 16. Central design team reaching out to do global research or working through partners<br />Local team<br />Product for many cultures<br />
  17. 17. The connected world<br />Many voices from many cultures contributing<br />Global Team<br />Global Product<br />
  18. 18. The flat world:multipoint collaboration<br />Outsourcing:<br />borrowed resources<br />Teams may be located anywhere, products are used in many places, <br />Contributions to the product are collaborative, with no single center.<br />Individuals bring distinct perspectives to the collaboration.<br />Teams from many places work on products primarily for other locations or cultures.<br />Project is managed from a central points.<br />All work is based on the culture of the target market.<br />Where the UX team is based<br />One location Many locations<br />Global reach:travel + local partners <br />The local world:single point culture<br />A team from one place creates products used in many different places.<br />The product is controlled centrally, with insights from target audiences.<br />Individuals may travel for research, or use local partners as surrogates.<br />A team in a single location or country, creating a product used in the same place. <br />Product management and individual team members are all part of the target culture.<br />One culture Many cultures<br />Where the products are used<br />
  19. 19. Innovation comes from everywhere<br />Global products need global teams<br />
  20. 20. Global UX:Research and design in a connected world<br />Due out… sometime in<br />Daniel<br />Whitney<br />