Presentation given at Society for Technical Communicators 2014
As video becomes a popular method for communicating to the audiences of technical communicators, it becomes more important to understand how to connect with you audience. But what do viewers expect, want, and really need from the videos you create?
During this presentation, using data from a research study of 1900 participants, we’ll review what viewers want and what you should be doing to maximize the effectiveness of your videos. We’ll look at everything from appropriate video length, to techniques for engaging viewers.
Some of the questions that we’ll address during the course of the presentation include:
* How long will viewers watch informational and educational videos?
* Why do viewers stop watching videos?
* What qualities are shared by ‘great’ videos?
* What type of interactions increase engagement?
Some of the results are surprising. For instance, the advice given for length of a video tends to be about 3 minutes or less. The research conducted points to different results, depending on the type of video. For instructional videos, the result with the highest response was for videos 10-15 minutes.
In addition to just understanding behaviors, the research set out to understand what would help further engage viewers. During the presentation, and as it makes sense, practical applications and tactics that video creators can use to improve the viewing experience will be presented.
Whether you are just starting or already using video heavily, this presentation will help you focus on connecting with your viewers and improve their experience to keep them more engaged and focused.