4. Target Customers
Alex Mckee
Age: 27
Gender: Female
Education: Bachelor degree in Advertising, NYU
Occupation: Advertising Manager
Family: Recently married, No child
Region: New York City, NY
Income: $7,500/ Month
Lifestyle: Health and Style conscious, live in high
quality lifestyle, concern sustainability, like to travel
Personality: innovative, trendy, creative, like to take
challenge and try new things and independent
5. Milo Finnegan
Gender: Male
Education: Master degree in Film, University of
Southern California
Occupation: Part-time DJ and freelance film
editor
Family: Single
Region: New York City, New York
Income: $5,000- 12,000/ month
Lifestyle: unstructured and creative, music
lover,
Personality: Style conscious, grungy, Trendy
and innovative, edgy and open-minded