Discovery of innovation Opportunities Developing Product Strategy Growing Product Portfolios Leadership & Coaching Teams

1. Phil Johnson
phil@curious.teamJune 2020
“An award-winning product strategist,
discovering and delivering global
product portfolio revenue growth”

2. Growing Product Portfolios
1
Developing Product Strategy
Discovery of Innovation opportunities
Leadership & Coaching teams
2
3
4
My Portfolio

3. Discovery of Innovation
Opportunities
1

4. Discovery, Smart Voice
Qualitative interviews with
the 50+, opportunity
validation, prototyping
and market analysis.
Business Case developed.

5. Discovery, Football Fan Insights
Start-up concept
discovery - membership
model, delivery of Insights
to the Football-economy

6. Discovery, Digital Bitesize Learning
Global Qualitative L&D
Manager interviews,
opportunity validation and
market analysis. New
solutions delivered.

7. Discovery, Content Delivery (EdTech)
Global Qualitative
teacher interviews,
Quant validation and
market analysis.
Investment case built.

8. Discovery, Gradebook (EdTech)
Global Qualitative
teacher interviews,
Quant validation and
market analysis.
Investment case built.

9. Qualitative Interviews, Coffee (Retail)
Uncovered
needs and
growth
opportunities
to secure
investment

10. Qualitative Interviews, Outdoor (Retail)
Uncovered needs and growth
opportunities to secure investment

11. Discovery, Weddings (Media)
UK qualitative bride &
groom & trader
interviews, quant
validation and market
analysis.
Investment secured.

12. Discovery, Messaging (Telecoms)
Identified Vodafone & Microsoft Instant Messenger
needs. Concept Testing. Market analysis.
Investment secured.

13. Product validation, Yellow Pages (Media)
Concept testing to
validate plans to
introduce a compact
Yellow Pages.
Investment secured.

14. Developing Product
Strategy
2

15. Membership - digital capability
Programme tiering capability -
access the next 1M+ members
Account creation journey
simplification - +20% pt success

16. Digital Bitesize learning - roadmap
Multi-lingual and multi-platform
learning programme development

17. Football - Learning Transformation
Transformation of
Coaching
Qualification from
Face to Face
learning to Digital
Bitesize learning

18. Interactive English Language learning
Connecting
course books to
leading learning
management
platforms

19. Co-inventor of ‘Cluedo Active’ for Hasbro
An augmented
reality version of
Cluedo -
encouraging
off-the board
gaming

20. Suite of wedding planning tools
Augmenting the experience of wedding shows and
newspaper supplements, with an online platform

21. Digitising the Yellow Pages
Print format development. Mobile & web links and
evolution to digital platforms
To advertise in Yellow Pages call free on: 0800 60 50 60
Essential
information
for your area
All the important numbers
where you live, plus
indispensable advice and
inspiring ideas for what to
do in your neighbourhood
Useful guides
More than just a directory:
let us help you make up
your mind about the right
insurance, planning your
wedding and the best
places to eat
Classified
directory
A huge choice
of local classifieds
starts on page 23
A to Z index ................ xxx
Inside your
Yellow Pages
Recycle your old Yellow
Pages when your 2010/11
directory arrives.
To find your nearest
recycling facility, visit
yellgroup.com/recycling
Emergency Numbers.................2
Your area guide ........................3
Great ideas for you and your
time off, kids and community
Great days out ........................ 10
Plan your free time with a
little help from VisitBritain
Travel information ................. 16
Consumer advice .....................17
Yell information .................... 20
Get it insured .........................xxx
Peace of mind for you and yours
Find a great restaurant .......xxx
Where to eat where you are
Organise your wedding .......xxx
Planning the big event? Let us
help you make it perfect
Local menus............... xxx
Local coupons............ 21
Feeling peckish? Check out the
eating options near you with our
handy range of restaurant and
takeaway menus in your area
In the market for a bargain? Let
us help you cut your costs with our
money-saving offers on a range
of services – just snip and save!
nus
Coupons
Save with money
upons
£££’s OFF
Free App
Yell info on the go
Quickly find
a business you know,
go to Name Finder
apps.yell.com

22. Growing Product
Portfolios
3

23. Digital professional learning
Grew Bitesize
Learning Portfolio by
400% YoY via new
course catalogue,
new formats, new
features, multi-lingual

24. Online professional learning
Developed an
online
platform for
Governor
Training
services

25. Market launch & business integration
Evolving ‘Wedding Site’ from an idea through to
integration with core business - in 6 months
Idea Concept Launch Integrate

26. Business Management
Yell UK Media Product Portfolio £350m P&L
management - across the full lifecycle

27. Leadership & Coaching
Teams
4

28. Leading & coaching teams
A career spanning 20 years, managing and coaching
teams, including:
1. Hiring a team of 6 to grow a start-up
2. Managing an established team of 17 at Yell
3. Client management as a consultant

29. Successfully engaging teams
Building trust, collaborating with team members and
enabling good communication - growing and improving
scores from weekly team member feedback

30. Capability Development
Designed and led
‘Design Research‘
training for Oxford
University Press

31. Some kind words …
Jim Polmar, Oxford University Press
“Phil can help you understand what your customers want and explain it to your stakeholders in
ways that engage, motivate and excite”
Jason Smith, Marketing Director, Yell
“Phil makes a difference - bringing strong, insight based strategies to commercial reality by leading his
own and cross functional teams with inspiration, innovation and energy.”
Amanda Peck, Director, Babcock Education
“We looked to Phil to bring much needed specialist product development skills into our business, to deliver
growth. We have been so impressed that we hired him back for a second project … his outputs and impact
exceeded expectations. I would recommend him without hesitation.”
Amber Robertson, AVADO Learning
“Phil is a skilled product strategist, who is able to gather information and distil it down into
actionable insights to create quick wins and more importantly well considered long-term roadmaps
based on data.”
Charlotte Bissett, Group Digital, Saga
“Phil is an incredibly experienced and brilliant Product Management specialist. He swiftly integrated within the
team. We have benefitted from his ability to share his deep knowledge of creating the right products for the right
audiences using the right data and research as validation. He was given responsibility for the delivery of key
product streams which he successfully managed with his hands-on can do attitude. His communications skills are
superb and he can easily distil the problem, explain the research and what jobs need to be done for the best return
on investment. If the opportunity arises we’d have Phil back in a shot!”

32. Phil Johnson
+44 (0)7834 893 244
phil@curious.team