1. Is Pharma
Afraid of
Using Social?
Alexandra Fulford
@Pharmaguapa

2. Times have changed . . .
2http://imbapic.com/how-times-have-changed.html

3. Everyone’s doing it . . . .

4. ..... Some better
4
Not been used
since Nov 2011
than others

5. Social media is becoming more “mainstream”
5

6. Starting to see some great best practice being
implemented
6

7. But Pharma is still behind in social media.
7
Regulatory
?
Lack of
Understanding
Politics and
Silos
Strategy
and
Leadership
Decentralised
Marketing
Why?

8. Senior Leadership needs to LEAD
1. Start to approach social media strategically
2. Get trained . . . and train the organisation
3. Support new process and ways of working
4. Break down the silos and ...
5. Reward results not politics
6. Give global direction
8
Politics and
Silos

9. So Global is better than local implementation?
9
Or

10. Regardless of corporate structure . . .
10

11. . . . it is all about being a team across the globe
11

12. My recommendations . . .
1. Get senior leadership trained and on board
2. Have a central social media team and local representatives
3. Set up a global / local team and process
4. Have clear guidelines and training
5. Share resources and knowledge
6. Have a consistent presence
7. Work together as a global team
8. Stop being afraid!
12

13. 13
For more information:
@pharmaguapa
pharmaguapa@hotmail.com
www.pharmaguapa.com