Successfully reported this slideshow.

Is Pharma afraid of using Social Media

2

Share

Upcoming SlideShare
Insights unlimited
Insights unlimited
Loading in …3
×
1 of 13
1 of 13

More Related Content

Related Books

Free with a 14 day trial from Scribd

See all

Related Audiobooks

Free with a 14 day trial from Scribd

See all

Is Pharma afraid of using Social Media

  1. 1. Is Pharma Afraid of Using Social? Alexandra Fulford @Pharmaguapa
  2. 2. Times have changed . . . 2http://imbapic.com/how-times-have-changed.html
  3. 3. Everyone’s doing it . . . .
  4. 4. ..... Some better 4 Not been used since Nov 2011 than others
  5. 5. Social media is becoming more “mainstream” 5
  6. 6. Starting to see some great best practice being implemented 6
  7. 7. But Pharma is still behind in social media. 7 Regulatory ? Lack of Understanding Politics and Silos Strategy and Leadership Decentralised Marketing Why?
  8. 8. Senior Leadership needs to LEAD 1. Start to approach social media strategically 2. Get trained . . . and train the organisation 3. Support new process and ways of working 4. Break down the silos and ... 5. Reward results not politics 6. Give global direction 8 Politics and Silos
  9. 9. So Global is better than local implementation? 9 Or
  10. 10. Regardless of corporate structure . . . 10
  11. 11. . . . it is all about being a team across the globe 11
  12. 12. My recommendations . . . 1. Get senior leadership trained and on board 2. Have a central social media team and local representatives 3. Set up a global / local team and process 4. Have clear guidelines and training 5. Share resources and knowledge 6. Have a consistent presence 7. Work together as a global team 8. Stop being afraid! 12
  13. 13. 13 For more information: @pharmaguapa pharmaguapa@hotmail.com www.pharmaguapa.com

×