7. But Pharma is still behind in social media.
8. Senior Leadership needs to LEAD
1. Start to approach social media strategically
2. Get trained . . . and train the organisation
3. Support new process and ways of working
4. Break down the silos and ...
5. Reward results not politics
6. Give global direction
11. . . . it is all about being a team across the globe
12. My recommendations . . .
1. Get senior leadership trained and on board
2. Have a central social media team and local representatives
3. Set up a global / local team and process
4. Have clear guidelines and training
5. Share resources and knowledge
6. Have a consistent presence
7. Work together as a global team
8. Stop being afraid!