Why Social Media Matters to Baby Boomers & GenY Artek Conference


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Learn the importance of social media and how it is changing the way we communicate in business and within the church community. Facebook, Twitter, YouTube and Linkedin lead the way as the world use the social platforms to connect and communicate.

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  • Intro: quick D&B My business career consisted of 10 years with Nabisco in Sales and management 5 years in my own business Fit10. Ten minute exercise concept 13 years in Food Service distribution in sales and sales management with the 2 top distributors Sysco and US Foods. The last year started IMediaMarketingZ. Help companies transition to the the online world using social media platform like Facebook, YouTube, Twitter, Linkedin I've always had a passion for marketing and even during my 13 yrs at Sysco and USFoods even though I was selling food primarily I found myself helping my customers with marketing. However over the last 5 years or so I became very frustrated with dealing with technology ...... And although I felt I learned at a slower pace I did see plenty of other baby boomers in food service struggle too So about 3 or so years ago I discovered that my girls were really good with this techie stuff. And that they and the younger generation were leading the charge with technology So today I want to talk to you about a great opportunity to is coming .....the shift to social networks and why Social Matters to the over 50 age group.
  • We are now in a major shift with technology and communication The challenge we face as baby boomers is to not stay on the side lines but to jump in the game and to be aware of how Social Media works in business There are tremendous opportunities for those who recognize the power of social media and how to use in business Social media is a big part of this shift
  • Team up with youth....partner with our GenY
  • My GenY team. My youngest Mary Rachel. 20, Oldest Sarah 24 and her husband Steve. My two daughters encouraged me to start Facebook. At first I thought it was more for kids however once I checked it out I realize this is a powerful platform for communicating
  • Cool example of learning for your kids. My daughter share with me this new app called HeyTell I remember back before I was texting and my daughter Mary Rachel was in high school and my wife and I were looking at the Verizon bill and we noticed she had over 3k text messages for the month. How .... But that was the way the kids were communicating.... I also found myself outside the communication loop because my wife was texting with my daughters and I wasn't I had to learn how to text so I could be part of what was going on Lesson here for me was if I didn't learn how to text then I was losing out on an effective way to communicate with my family
  • mark Krause ...54 worked for at US foods. Reluctant to get on Facebook however with the encouragement from myself and the gentlemen below him Eric berry who was 25...mark started. He started and 1 month later got a call from a friend who saw Mark on FB new Mark and opening up a restaurant. That began mark largest customer ...because. Of SM My wife who sat on the Facebook sideline for a few years then finally jumped in and now has connected with girl friend who was in our wedding 27 yrs old. Connect with people she worked with at Nabisco My brother in law....successful Electical and real estate business owner ... During visit to Atlanta attending Braves game and couldn't talk on the phone because of noise. He struggle with trying to figure out texting
  • Mary Rachel shared how Taylor was going online....creative video about ChicFilA. I went to hire Taylor as a intern
  • This is an example of one project we accomplished because he knew how to handle social media and technology
  • My team.
  • We need the younger generation GenY to help us with social media and technology
  • Now let's talk about three case studies on Social Media
  • This one is an example of starting a new business. More on this on our YouTube channel Decided to use social media to launch her dental practice in very competitive SF market.
  • Uses YT, FB Twitter, Blog and Yelp
  • One strategy.....Groupon...deal of day group buying. Received 320 new patients using aggressive offer
  • She also embraced yelp.com Has 5 star....24 reviews .... Word of mouth on steroids
  • How to you come from nowhere with very little experience and become president. Use Social Media There's a video on our YouTube channel that goes into more detail Lesson here. Barack Obama new the power of social media and was able to use it to get elected to the highest office in our country. Hillary Clinton and John McCain were of the older gen....baby boomers wasnt aware of how social media worked so they were not able to use itbin their strategy
  • So my message to you as baby boomer business leaders be more aware of social media and how it works today Like the 3 cases studies. Know how to use social media in your business. A great example of your association ...Your president Kenneth Cosgrove is of the GenY generation.....knows and understands the power of social media. We meet at Nacs where I did a video interview on mobile marketing. So in Kenneth eyes he knew the importance of social media and with me being a baby boomer and technology challenged it might make for a good topic for the convention.
  • Q
  • Make sure you think through your Facebook objectives
  • This is a cool way to keep your family connected on Facebook with the closed groups feature. This could also be use for your company and a way to share ideas about how to use social media
  • Ask questions and poll your fans customers. Simple format with multiple choice questions Which flavor yogurt do you prefer ?
  • This will be a webinar were we can dig into more strategies on mobile marketing. This October/November marks the tipping point for smart phones
  • texting marketing.......powerful way to reach your customers
  • This is a cool way for you to experience mobile text...text your name and email number on the handout....and you receive a free webinar on Google Places.
  • Video is a great way to connect with people.... Here some of the interesting facts that support the grow of video and YouTube
  • Free to get started but you do have to invest in making it grow
  • Why Social Media Matters to Baby Boomers & GenY Artek Conference

    1. 1. Social Media is changing the way we communicate, the way we do business, and the way we lead SOCIAL MATTERS TODAY -
    2. 2. Presentation Overview… <ul><li>How the baby boomers like me, jump into technology, Social Media and then struggle. </li></ul><ul><li>Share some Case Studies on how Social Media works </li></ul><ul><li>Give you some strategies on how to use Social Media in your business </li></ul><ul><li>Opportunity to continue to learn social media </li></ul><ul><li>Q/A </li></ul>
    3. 3. Me Trying To Figure Out Technology… Are you feeling overwhelmed with technology and social media ?
    4. 4. <ul><li>To the rescue </li></ul>
    5. 5. <ul><li>My Gen Y team and family </li></ul>
    6. 6. <ul><li>HeyTell App </li></ul><ul><li>Short 30 second voice texts </li></ul><ul><li>Simple communication </li></ul><ul><li>Only invited friends </li></ul><ul><li>Popular with GenY </li></ul>
    7. 7. <ul><li>Social media stories </li></ul>
    8. 8. My daughter showed me a video a friend had created…
    9. 9. <ul><li>16 Teleseminars in one week </li></ul>
    10. 10. <ul><li>My secret to learning social media </li></ul>
    11. 12. Start Your Business Using Social Media
    12. 13. Case Study #1 Local San Francisco Dentist Irena Vaksman
    13. 14. San Francisco Dentist, Irena Vaksman <ul><li>You Tube Video </li></ul><ul><li>Blog – Dental Hygiene Tips </li></ul><ul><li>Twitter </li></ul><ul><li>Yelp – 5 Star Rating </li></ul>
    14. 15. Groupon “Deal of the Day” Generated 320 New Patients
    15. 16. <ul><li>High Tech Word of Mouth </li></ul><ul><li>Reply to Comments </li></ul><ul><li>5 Star Rating & 24 Reviews </li></ul>
    16. 17. Case Study #2 ElectricMan – Arlington, Texas <ul><li>The January 31 st snow & ice storm found the American Red Cross without power for their 2,000 units of blood. </li></ul>
    17. 18. <ul><li>Because ElectricMan used Social Media principles of Facebook, Twitter, YouTube, LinkedIn, & Blogging he was positioned first in Google. </li></ul><ul><li>American Red Cross contacted him and he saved 2,000 units of blood. </li></ul>
    18. 19. Social Media Really is “Word of Mouth Advertising” on Steroids… <ul><li>“ When you do a remarkable job for your customers they will, in turn make positive remarks about you – but instead of telling 1 person they are telling 1,600 Twitter followers.” </li></ul><ul><li>~ Paul Slack ~ Co-Founder of Splash Media </li></ul>
    19. 20. Lesson here… <ul><li>The “ElectricMan” knew how to use Social Media. He was on Facebook, Twitter, YouTube, LinkedIn, & has a Blog. </li></ul>When opportunity knocked… he was there!
    20. 21. Case Study #3 Social Media Helped President Obama Get Elected in 2008 <ul><li>Overcame a 30 point deficit in 3 months </li></ul><ul><li>Defeated an established politician & veteran </li></ul><ul><li>All this was accomplished in a short time frame </li></ul>
    21. 22. If You Know How To Use Social Media, You Can Win Even If the Odds are Against You!
    22. 23. Social Media can take you to the highest office
    23. 24. <ul><li>Continuous Education </li></ul><ul><li>Live format with Q/A </li></ul><ul><li>Replays available </li></ul><ul><li>Downloadable option </li></ul><ul><li>12 months of learning </li></ul>www.SocialMediaMonthlyWebinars.com Free Monthly Social Media Webinars
    24. 25. WHY FACEBOOK? <ul><li>Increase Your Online Visibility </li></ul><ul><li>Showcase Your Business </li></ul><ul><li>Connect With Millions of Users </li></ul><ul><li>Ask Your Customers Questions </li></ul><ul><li>Engage with your customers </li></ul>
    25. 26. 6 STRATEGIES FOR FACEBOOK <ul><li>Design </li></ul><ul><li>Content </li></ul><ul><li>Promotional </li></ul><ul><li>Engagement </li></ul><ul><li>Conversational </li></ul><ul><li>Scalability </li></ul>
    26. 27. ESTABLISH CLEAR OBJECTIVES <ul><li>Build a List of Customers </li></ul><ul><li>Improve Customer Service </li></ul><ul><li>Get Media Contacts & Attention </li></ul><ul><li>Promote Your Events with Your C-Store </li></ul>
    27. 28. CONNECT WITH YOUR FAMILY <ul><li>Closed Group for Family </li></ul><ul><li>Invitation Only </li></ul><ul><li>Share Photos, Video & Life </li></ul><ul><li>Stay Connected </li></ul>
    28. 29. ASK YOUR CUSTOMERS QUESTIONS <ul><li>Instant Feedback From Fans </li></ul><ul><li>Simple Multiple Choice Response </li></ul><ul><li>Opportunity for Market Research </li></ul>
    29. 30. Why Mobile Marketing? <ul><li>Mobile Phone is Constantly with the Owner </li></ul><ul><li>Consumer Can Be Individually Identified by their Phone Number </li></ul><ul><li>Mobile is Always On & 7 out of 10 People Sleep with their Phone </li></ul><ul><li>Mobile Phones have built in Payment Mechanism – “Click to Buy” </li></ul>
    30. 31. Text Messaging <ul><li>Over 90% of All Text Messages are Read Within 3 Minutes </li></ul><ul><li>Text Messages Don’t Have to Go Through Spam Filters </li></ul><ul><li>Text Coupons Have a Redemption Rate of10% -30% </li></ul>
    31. 32. Free Webinar on Google Places <ul><li>Text 1-404-381-8011 </li></ul><ul><li>Recorded live webinar </li></ul><ul><li>Download it to computer, mp3 player or iTunes </li></ul>
    32. 33. Why You Tube <ul><li>60% of all web traffic is video </li></ul><ul><li>Average adult views 5 hours of video per month </li></ul><ul><li>30 billion videos are watched in US every month </li></ul><ul><li>4th most visited site on the Internet and #2 search engine </li></ul>
    33. 34. Video Testimonials <ul><li>Use on Website </li></ul>
    34. 35. <ul><li>Use video for FAQ & SAQ </li></ul>
    35. 36. <ul><li>Who's Watch Video Online ? </li></ul>
    36. 37. <ul><li>More Than 106 Million Accounts.... 450,000 Per Day </li></ul><ul><li>Twitter Users Are More Educated Than The General Population </li></ul><ul><li>Twitter Users Have a Higher Income Than The General Population </li></ul><ul><li>Plays an Active Role in Purchase Decisions </li></ul><ul><li>Companies Using Twitter Average 2x More Leads Per Month Than Those Who Don’t </li></ul><ul><li>67% of Twitter Users are More Likely to Buy Brands that They Follow </li></ul>Why Twitter?
    37. 38. <ul><li>Users check-in at locations Location based social application Earn points and unlock badges May announce to friend, Twitter and Facebook User with most check-in becomes mayor of the location </li></ul><ul><li>User with most check-in becomes mayor of the location </li></ul><ul><li>User with most check-in becomes mayor of the location </li></ul><ul><li>User with most check-in becomes mayor of the location </li></ul><ul><li>User with most check-in becomes mayor of the location </li></ul><ul><li>What is </li></ul>
    38. 40. <ul><li>Special offers for checking in Drive people from pump to store Change offers each month Customers spread the word You can track results </li></ul><ul><li>You can track results </li></ul><ul><li>You can track results </li></ul><ul><li>You can track results </li></ul><ul><li>You can track results </li></ul>
    39. 41. <ul><li>65 Million Business Professionals Largest Audience of Influential, Affluent Professionals $109,000 AHI Network Untapped </li></ul><ul><li>Network Untapped </li></ul><ul><li>Network Untapped </li></ul><ul><li>Network Untapped </li></ul>Why Linked in
    40. 42. Linked in Personal Profile <ul><li>Change your status frequently..&quot;top of mind&quot; </li></ul><ul><li>Response to EVERYONE who communicates with you </li></ul><ul><li>Email Signature becomes your micro-profile </li></ul><ul><li>Set up slideshare PPT presentations </li></ul><ul><li>Link Websites & Twitter </li></ul>
    41. 43. Linked in Company Profile <ul><li>Products and Services </li></ul><ul><li>Recommendations </li></ul><ul><li>Follow companies you are targeting </li></ul><ul><li>Find the key contacts within the company </li></ul><ul><li>Helps with SEO </li></ul>
    42. 44. Keys To Success <ul><li>Complete Profile 100% </li></ul><ul><li>Answer Questions </li></ul><ul><li>Get Recommendations </li></ul><ul><li>Connect with people </li></ul><ul><li>Create & Join Groups </li></ul><ul><li>Expand your network </li></ul>
    43. 45. MYTH #1 Social Media is Free <ul><li>Just like any other type of Marketing, to get the most of it you will have to invest time and employ good strategy </li></ul><ul><li>Shift Marketing $$$ from Old Media to NEW Media </li></ul>
    44. 46. MYTH #2 Social Media Results Can’t Be Measured <ul><li>You can monitor Blog Comments, Mentions in Media, Traffic Stats, Facebook Fans & more </li></ul><ul><li>Google Alerts </li></ul><ul><li>Social Mention </li></ul>
    45. 47. MYTH #3 It’s a Fad <ul><li>Fundamental Shift in Communication </li></ul><ul><li>Not just New Tools but a New Sphere of Communicating, Living, & Organizing </li></ul><ul><li>Notice the Success Stories. </li></ul>
    46. 48. MYTH #4 You Can Do It All In-House <ul><li>You need Strategy, Tools, Contacts & Experience </li></ul><ul><li>Hard to have Experienced Social Media People on Staff since it’s so new </li></ul>
    47. 49. <ul><li>Continuous Education </li></ul><ul><li>Live format with Q/A </li></ul><ul><li>Replays available </li></ul><ul><li>Downloadable option </li></ul><ul><li>12 months of learning </li></ul>www.SocialMediaMonthlyWebinars.com Free Monthly Social Media Webinars
    48. 50. Ways to Connect <ul><li>Facebook personal. @PeteKane </li></ul><ul><li>Facebook company. iMediaMarketingZ </li></ul><ul><li>youTube.com ....MediaMarketingZ </li></ul><ul><li>twitter.com/PeteKane </li></ul><ul><li>Linkedin.com/in/PeteKane </li></ul><ul><li>Website....www.iMediaMarketingZ.com </li></ul><ul><li>Email. [email_address] </li></ul><ul><li>foursquare.com/ PeteKane </li></ul>