Innovations in Philanthropy


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Perla Ni's presentation at the Stanford GSB about innovations in philanthropy and giving.

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Innovations in Philanthropy

  1. 1. Innovations In Philanthropy Perla Ni, CEO GreatNonprofits
  2. 2. History Philanthropy = Love of mankind Private action for collective social benefit
  3. 3. What’s New In Philanthropy? Corporate employee volunteering and giving  Apple  Microsoft Cause marketing  American Express rewards Online Tools For Giving Online Tools for Volunteering
  4. 4. + What’s New?  Online Giving  Online Vetting  Direct to beneficiaries:  donorschoose, Kiva   Social fundraising: crowdrise   Volunteering  Pro Bono Volunteering   Taproot Foundation -  Local Volunteer Center (  HandsOn –  
  5. 5. Hurricane Katrina
  6. 6. Market Need: Lack of CompellingOn-the-ground Information Field and lab work Data collection, Analysis and Presentations Founded a Professorship in Applied Statistics
  7. 7. Leading Platform for EngagingDonors and Volunteers Syndicated and distributed model for speed and scale National & International
  8. 8. One Story “When I came to Goodwill in August 2007 I was on parole, homeless, and hardly involved with my two children. I was like a part-time father that wandered in and out of their lives. I did Goodwills training program while working in the warehouse. Now my finances are in order, Im off of parole, and I can provide for my sons the right way. I can be a positive role model for them.” -- M Solomon, Client served in Gooodwill’s Job Training Program
  9. 9. One of 90,000stories collected by GreatNonprofits
  10. 10. GreatNonprofits Mission Help inspire and inform prospective donors and volunteers, help them differentiate between nonprofits, find ones that they trust, and be more confident in giving or signing up to volunteer Enable great nonprofits, regardless of the size of their marketing budget, to harness their most authentic and most effective advertising - the stories of the people theyve served. Promote greater nonprofit excellence through feedback and transparency.
  11. 11. 10000 12000 2000 4000 6000 8000 0Jan-10Feb-10Mar-10Apr-10 May…Jun-10Jul-10 Aug-… Sep-…Oct-10 Nov-… Dec-…Jan-11Feb-11Mar-11 40%Apr-11 per year May…Jun-11Jul-11 Aug-… Content growing Sep-… Organizations Reviewed
  12. 12. Spend 10B on HumanitarianAssistance every year “You’ve got a million people who have been living in tents for a year. Does anybody know what they need, what they think, what their problems are? You need to include them in the conversation. Otherwise you’re blindly wandering around assuming you know the right answers.”
  13. 13. Perla Ni, CEO GreatNonprofits
  14. 14. Bono  “I saw it , I heard it, I felt it”