Perla Ni's presentation at the Stanford GSB about innovations in philanthropy and giving.

1. Innovations In
Philanthropy
Perla Ni, CEO GreatNonprofits
perlani@greatnonprofits.org

2. History
 Philanthropy = Love of mankind
 Private action for collective social benefit

3. What’s New In Philanthropy?
 Corporate employee volunteering and giving
 Apple
 Microsoft
 Cause marketing
 American Express rewards
 Online Tools For Giving
 Online Tools for Volunteering

4. +
What’s New?
 Online Giving  Online Vetting
 Direct to beneficiaries:  GreatNonprofits.org
donorschoose, Kiva  GuideStar.org
 Social fundraising: crowdrise  CharityNavigator.org
 Volunteering  Pro Bono Volunteering
 VolunteerMatch.org  Taproot Foundation -
 Local Volunteer Center taprootfoundation.org
(thevolunteercenter.net)
 HandsOn – hoba.org
 Idealist.org
 Sparked.com

5. Hurricane Katrina

6. Market Need: Lack of Compelling
On-the-ground Information
 Field and lab work
 Data collection, Analysis and
Presentations
 Founded a Professorship in Applied
Statistics

8. Leading Platform for Engaging
Donors and Volunteers
 Syndicated and distributed
model for speed and scale
 National & International

9. One Story
“When I came to Goodwill in August
2007 I was on parole, homeless, and
hardly involved with my two children. I
was like a part-time father that wandered
in and out of their lives.
I did Goodwill's training program while
working in the warehouse. Now my
finances are in order, I'm off of
parole, and I can provide for my sons the
right way. I can be a positive role model
for them.”
-- M Solomon, Client served in
Gooodwill’s Job Training Program

10. One of
90,000
stories collected by GreatNonprofits

11. GreatNonprofits Mission
 Help inspire and inform prospective donors
and volunteers, help them differentiate
between nonprofits, find ones that they trust,
and be more confident in giving or signing up
to volunteer
 Enable great nonprofits, regardless of the
size of their marketing budget, to harness their
most authentic and most effective advertising -
the stories of the people they've served.
 Promote greater nonprofit excellence
through feedback and transparency.

12. 10000
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0
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Jan-11
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40%
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per year
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Content growing
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Organizations Reviewed

13. Spend 10B on Humanitarian
Assistance every year
 “You’ve got a million people
who have been living in tents
for a year. Does anybody
know what they need, what
they think, what their
problems are? You need to
include them in the
conversation. Otherwise you’re
blindly wandering around
assuming you know the right
answers.”

14. Perla Ni, CEO GreatNonprofits
perlani@greatnonprofits.org

15. Bono
 “I saw it , I heard it, I felt it”