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SiriusDecisions March 19 Presentation

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Perkuto
Perkuto

Marketing Automation beyond Demand Generation: The Telus Health Journey

Data & Analytics
1 of 21
=
Develop usage quartiles Define claim thresholds Integrate BI tool
30 days to 5 days
Success = provider submits a claim Drive users to targeted content based on reason for dormancy User actions Email Landing pages Calls
Initial survey for dormant providers Training email Referral landing page for providers who are on leave.
Results are 7 times higher than original objectives.
Enabling healthcare providers to improve the patient experience Streamlining administration for insurers Improving the delivery of patient centric care for extended healthcare in Canada Key revenue generating strategy driven by marketing Directly tied to TELUS Health’s mission of turning information into better health outcomes for all Canadians
SiriusDecisions March 19 Presentation
SiriusDecisions March 19 Presentation
SiriusDecisions March 19 Presentation

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SiriusDecisions March 19 Presentation

  • 1.
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7. =
  • 9.
  • 10.
  • 11.
  • 12.
  • 13. 30 days to 5 days
  • 14.
  • 15. Success = provider submits a claim Drive users to targeted content based on reason for dormancy User actions Email Landing pages Calls
  • 16. Initial survey for dormant providers Training email Referral landing page for providers who are on leave.
  • 17. Results are 7 times higher than original objectives.
  • 18. Enabling healthcare providers to improve the patient experience Streamlining administration for insurers Improving the delivery of patient centric care for extended healthcare in Canada Key revenue generating strategy driven by marketing Directly tied to TELUS Health’s mission of turning information into better health outcomes for all Canadians