THE GOAL: Tell the "story" of how simple ING fixed annuity products were. THE SOLUTION: Create a product guide in the form of a simple children\'s book.

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Fun with Fixed Annuities
The ING FixedDesign Story
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ING FixedDesign – 800-369-5301
The small type for our big readers: For agents only. Contracts issued by ING USA Annuity
and Life Insurance Company. Guarantees based on the claim-paying ability of the insurer.
Products/features not available in all states. IRAs/qualified plans are already tax deferred;
consider other annuity features. See contracts for complete details on the single and flexible
premium deferred annuities mentioned. The parent company, ING Groep, N.V., is not responsible
Clean and Simple
for the contractual obligations of the issuing company.
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Contract numbers: 1853, 1825/1826/1818, FA2013, FA2017, IU-FA-3006
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127772
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09/15/2004
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2. Clean and Simple
Clean products.
Simple selling tools.
The FixedDesign story is so simple,
Once upon a time, selling
it can be explained in a simple storybook.
Read for yourself.
fixed annuities was hard.
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3. The marketplace was “Yes, yes,” said Jill.
filled with products “They have too many
that played games. twists and turns.”
“See, see,” said Jack. “Ruff, ruff,” said Spot.
“Complicated products Selling complex
make my head spin.” products is “Ruff.”
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4. ING agreed with Jack. “See, see,” said ING
ING agreed with Jill. Our products are simple.
ING agreed with Spot, too.
Simple to understand.
So ING FixedDesign Simple to like.
made annuities that Simple to sell.
are clean and simple. Simple to buy.
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5. Security
“Yes, yes,” said Jack. It offers 3% guaranteed
ING Secure Index Annuity on 100% of premium.
is good. Many companies do not.
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6. Growth
“Look, Look,” said Jill. It offers unlimited growth
“MarketSmart Index Annuity potential with a small,
is good too. small spread.”
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7. Income
Even Mother and Father “Income. Income,”
liked ING. said Father.
They are Baby Boomers. “This product can offer
So they liked ING Income big, big retirement
Outcome Annuity. income for me.”
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8. Guarantees
Such as MultiBuilder
and MutliSet Plus.
“Up, up,” added Mother.
Their value can only go up.”
“I like the guaranteed annuities.
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9. Top Dog
And they are all
“Gr-r-r-r-reat,” said Spot.
clean and simple annuities.
He knows these products
are not dogs.
No strings attached.
No smoke and mirrors.
They all do what they
No bones about it.
are supposed to do.
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10. “Call, call,” said ING.
Call the ING FixedDesign
Sales Desk.
Ask about our
clean and simple products.
Ask about our
easy-to-use sales tools.
Ask how to simplify For More of the Story...
Contact Your Marketing Organization
and sell more today! or the ING FixedDesign Sales Desk.
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