Desk research et analyse de marche aux États-Unis.

1. • Modern and beautiful communication with a
strong social media presence;
• Health and easy-to-follow tips presented with
a nice approach;
• Bold and elegant advertising campaigns with
the right dose of humour.
• Supporting communities and events, for
exemple the 2016’s San Francisco Pride (top)
and ‘Bike to work day’ (bellow).
• Social Medias links: facebook.com/SutterHealth | youtube.com/sutterhealth |
twitter.com/sutterhealth
Sutter Health, ‘The talk’ youtu.be/gaPyqCsk34U April 2015
Others videos from the same campaign:
‘The Secret’ https://youtu.be/lFagLTjEc2Q
‘Willpower’ https://youtu.be/xCWW-ZSrKg0
‘Confidence’ https://youtu.be/3Yd1yYdtnTo

2. • Consumer-oriented health care clinics are
emerging as an important way for physicians to
provide a wide array of care to an increasing
number of people.
• ‘Treatment complete & happy feet’ and ‘Healthy heart
hula hooper’ are two billboards from Sutter Health’s good
mood ads.

3. • As a not-for-profit Sutter Coast Health follow the mother brand
approach: clients and community come first.
• As they say ‘Sutter Health is a pretty big family!’ with over 50,000
employees and volunteers and the dedication to the values can
been seen on the communication. From the CEO named to ‘100
most influential people in Healthcare’ to devoted volunteers
working at a food bank.

4. Sutter Coast Hospital
Crescent City, CA
About
Serving patients and their families in more than 100 Northern California cities and towns, Sutter Health
doctors, not-for-profit hospitals and other health care service providers share resources and expertise to
advance health care quality and access. Sutter-affiliated hospitals are regional leaders in cardiac care,
women's and children's services, cancer care, orthopedics and advanced patient-safety technology.
Scope
The Sutter Medical Network includes many of California's top-performing, highest-quality physician
organizations as measured annually by the Integrated Healthcare Association.
Mission/
Vision
To be the patients best friend. Not only providing a high quality service but going beyond in his needs.
Services
Physician Offices
• Prompt treatment for non-life-
threatening medical problems.
The Sutter Coast Health Center
offers daily walk-in services as a
convenient alternative to the
Emergency Room.
• Consumer-oriented health care
clinics
Free events and classes
•Prevention speechs and free
yoga classes.
HealthWise
•Reliable online health
information library
MyChart app
•App to improve doctor-patients
communication and track
history.
Cancer centers
Brand Story
Sutter Health was officially created in 1981 as a small Sacramento health care system. This not-for-profit
organisation is focused in make quality health care more affordable. Actually they have more than
50,000 doctors, employees and volunteers.
Values Community - Excellence & Quality - Innovation - Affordability - Teamwork - Compassion and Caring -
Honesty & Integrity

5. • As a small hospital, with 21 beds, the Southern Coos Hospital don’t
have an active massive communication, however, we can spot smalls
marketing and community-focused initiatives for exemple:
- Sponsorship of events (Relay for Life);
- Fundraiser (Art for health);
- Film screening and discussions;
- Free flu shot;
- Golf tournament.

6. Southern Coos Hospital
Bandon, OR
About
Southern Coos Hospital & Health Center is a 21-bed critical access hospital serving the residents of
Bandon, Oregon and surrounding communities.
Scope
The hospital serves Southern Coos County and Northern Curry County. This primary service area is
populated by about 10,000 residents who increasingly look to Southern Coos Hospital and Health Center
for their healthcare.
Mission/
Vision
The mission of Southern Coos Health District is to provide quality healthcare with a personal touch.
Services
Emergency department
• 24 hour physician coverage
Department of surgery
• Conveniently located; close to
home; individualized personal
care
• Skilled Surgeon
Rehabilitation
Hospital Services
Inpatient Nursing Services
•Licensed for 21 beds (both acute
and skilled nursing)
Laboratory Services
Medical Imaging
Respiratory Services
Clinic
•Surgeon, Podiatry
Foot Care, Wound Care , Diabetes
Support
IV Therapy
Brand Story
The Southern Coos Health District is a municipal corporation organized under Oregon Statute and was
originally formed in 1955 by public vote.The current hospital was constructed in 1999 and opened its
doors for service in December of that year
Values Community - Personal - Family - Tradition

7. • Unfortunately the hospital does not have any online findable
communication effort.
- The site is very out of date. The latest news posted are from
2012 (anyhow, the cafe menu is very up to date);
- The Facebook’s page is unavailable and the designed RP Mrs.
Amanda at amandat@cvhospital.org is unreachable;
- On Linkedin, we could find the hospital’s general description
but no post, interactions or news.

8. Coquille Valley Hospital
Coquille, OR
About
Coquille Valley Hospital provides 24-hour emergency, medical, surgical, obstetrical, and pediatric care
together with an extensive array of clinical support services. Coquille Valley Hospital is a designated
Critical Access hospital with a Level IV Trauma Certification.
Scope
That primary service area includes the Oregon communities of Coquille, Myrtle Point, Powers, Bridge,
Fairview and a number of neighbouring communities within the Coquille River Valley, comprising a
population of approximately 12,000 to 13,000 residents.
Mission/
Vision
"Improving lives through exceptional healthcare". The hospital’s mission is to improve the lives of people
in the communities we serve by providing excellent quality, high value, healthcare services delivered
with professional competence and compassion.
Services
Laboratory
• Hematology, Microbiology,
Urinalysis, Chemistry,
Immunology, Blood Bank,
Electrocardiograms
Medical Imaging
• 2Ultrasound, Bone Density, CT,
Digital Mammography, X-rays,
MRI
Outpatient & Ambulatory Care
•Treatment that does not require
an overnight stay in a hospital or
medical facility
Tell a nurse
•For information regarding a
current medical condition.
Nuclear Medicine
•Skeletal System - Bone and Bone
Marrow, Cardiovascular System,
Respiratory System …
Cardiopulmonary
Home Health
Brand Story -
Values Trust - Integrity - Accountability - Patient experience

9. • A very conservative video to tell about the future of
health care. This commercial is more an old institutional
video.
https://youtu.be/2r8d4iibH_A
• Hospital timelapse construction. Even if it’s not a
commercial, a video like this one is modern and pleasant
to watch.
https://youtu.be/2sIKDAMisbw
• A twelve videos campaign presenting the
hospital, the hospital services and
patientes history.
Most of the posts on social media and
marketing efforts are for the community
(for exemple, cancer awareness), health
tips suggesting a hospital’s service and/or
for the staff (endomarketing).

10. • All the BAH’s videos are at
http://www.bayareahospital.org/About-Us/Photos-Videos
•
All the videos show a three parts history:
1st - The patient and his/her drama.
2nd - The diagnostic, the technology and the
care of Bay Area Hospital
3th - How everything was fixed and the patients
can live their lives normally.

11. Bay Area Hospital
Coos Bay, OR
About
Bay A. H. is committed to protecting the patient’s safety giving the highest possible quality of care. They
are equally committed to transparency regarding their performance measurements on patient
satisfaction, safety, and outcomes.
Scope
Bay Area Hospital is a 129-bed, acute-care, Joint Commission accredited regional hospital located on the
southern Oregon coast.
Mission/
Vision
Their mission is to improve the health of our community every day
Services
Medical Services
•Bariatric Center, Cardiac Rehab,
Emergency Department, Home
Health, Lab and Pathology
Services, Paediatrics, Robotic
Surgery
Medical Services
•Familily Birth Center, Medicall
Imaging, Palliative Care,
Pharmacy, Pulmonary Rehab,
Cancer Center, Kid’s Hope
Center, Oncology Nursing,
Cardiovascular Care…
Educational Services
•Stop smoking clinic, Kidney Care
Class, Body Awareness, Train
your brain, Total joint class, Look
good … feel better, Diabetes
review, Darkness to Light…
Brand Story
Created and owned by local citizens, Bay Area Hospital has been the hub of South Coast health care for more than four
decades. Local voters formed the Bay Area Health District in 1952 they just completed a $55 million dollar expansion tower
that includes our Wound Care Center with Hyperbaric Chamber, Prefontaine Cardiovascular Center, ICU, Post-Surgical Unit
and a 4th floor recently opened with oncology and pediatric designated beds in addition to medical. They recently broke
ground on their Comprehensive Cancer Center that will bring together radiation and medical oncology.
Values Excellence - Innovation (The future of healthcare) - Kindness - Teamwork

13. • This hospital has a channel on Youtube (https://www.youtube.com/channel/UCRZk-W1EcWL9KrCGgj-CF3g) with 69 videos. Most
of them are doctors explaining what they do, the services of the hospital. They also have a 100 years celebration video telling the
history of the nuns who came from Canada to Oregon. Some videos are commercial. With one situation and a voice over telling
what to do and where to go, and the best option is the Providence Medfort Hospital.
• We also found posts with health tips, cancer awareness, doctors and nurses national da and flyers to events /community support.
• The group have a very up-to-date blog (http://www.providence.org/blog) with articles written by Providence physicians and
providers on topics such as weight management, fitness, nutrition, pregnancy and heart health.

14. Providence Medford Medical Center
Medfort, OR
About
Providence Medford Medical Center is part of Providence Health & Services in Oregon, a not-for-profit
network of hospitals, health plans, physicians, clinics and affiliated health services. Connecting high
quality care for the patients we serve. With full-service, 168-bed and acute care.
Scope Hospital, clinics and labs located in more than 40 cities and 2 states.
Mission/
Vision
The hospital’s mission is reveal God’s love for all, especially the poor and vulnerable, through their
compassionate service.
Services
Key program and services include:
• Heart care
• Home services
• Breast center
• Cancer Center
• Spine Institute
• Surgical Services
• Total Joint replacement
• Woman’s services
• Orthopedic Services
• Neurology Services
• Rehabilitation Services
• Telemedicine network
• Pediatrics
Brand Story
Providence Health & Services in Oregon is a not-for-profit Catholic network of hospitals, care centers, health plans,
physicians, clinics, home health care and affiliated services guided by a Mission of caring that the Sisters of Providence began
in the West nearly 160 years ago. All the history is available here: https://youtu.be/4n_OXm2OKCY
Values Respect - Compassion - Excellence - Justice - Stewardship

15. • General communication, posts and events
with the community.

16. • ‘A Better Way’ is a campaign with a dedicated site (
http://www.asante.org/a-better-way) who wants to help us change bad habits for
good habits. A better way to star the day by having a breakfast with your family
instead of eat a hamburger or play a match of tennis and quit smoking.
The video and the site have a very good mood and bright colours.
• This campaign is not only about personal life. ‘A
better way’ suggest for exemple the Asante
Hospital has a ‘better way’ to help a employers who
got injured working get back to duty as soon as
possible.
• Asante Hospital has another
campaign. It calls ‘Asante
Moments’. At
www.asantemoments.org the
patients and ex-patients can tell
their histories and how the
hospital helped.

17. Asante Rogue Region
Medfort, OR
About
Asante Rogue Regional Medical Center is Asante’s flagship hospital in bustling Medford, Oregon. This
378-bed regional referral and trauma center features the latest medical technology and clinical expertise
—all administered with a patient-focused philosophy.
Scope
Asante provides comprehensive medical care to more than 580,000 people throughout Southern Oregon and Northern California.
Their facilities include Asante Ashland Community Hospital in Ashland, Asante Rogue Regional Medical Center in Medford, Asante
Three Rivers Medical Center in Grants Pass, Asante Physician Partners and additional healthcare partnerships throughout the region.
Mission/
Vision
Asante exists to provide quality healthcare services in a compassionate manner, valued by the
communities they serve.
Services
Asante Work Health
Behavioral
Health Clinic
Cardiovascular
and Thoracic
Surgeons
Endocrinology
Family
Medicine
Pulmonary
Consultants
and Sleep
Specialists
Family Medicine — State Street
Maternal Fetal
Medicine
Neurology
Pediatric
Hematology
and Oncology