1. Let’s forget superheroes and their fancy powers.
This is the only world we have, and it needs us. We
see the extraordinary powers in normal, everyday
people, and we want to make sure those powers
are used. MADMA, the annual fest of ADMA is here.

3. Ordinary people on an
extraordinary mission
to celebrate Mumbai’s
unsung heroes.

4. Where do we operate from?
Our not so ‘secret’ lair

6. DAY 1
JUNK-BLASTERS CHAOS THEORY
Band event Sensationalism
Music from Junk PR activity
AD MAN
Copy and Art event
MOCK-KING BRAND AND SEEK
Stand-up comedy Treasure hunt
Mocking Brands Brand related cues and hints

7. DAY 2
THE TRANSMITTERS IDENTITY CRISIS
Radio Event Brand Quiz
FUSION DANCE SPY-RAL VIRAL
Group dance event Create a video
Promote it online

8. DAY 2 ends with
SPUTNIK
BAND EVENT

9. Spud In The Box
Ö Six piece Alternative Pop-Rock band
Ö Only dogma: writing fresh original songs
Ö Gigs so far
– Revival of the Bandstand festival (on two occasions)
– The M.A.D. Festival, Ooty
– Fifth edition of Live From The Console at Mehboob Studios, Mumbai
– Hard Rock Café, Mumbai
– The High Spirits, Pune
– Several times at Blue Frog, Mumbai.
Ö Even though young, they’re one of the best bands in the
scene right now
– Slotted at the upcoming NH7 Weekender Music Festival.

10. BLEK
Ö Mumbai based Indie-alternative trio of Jared Creado, Rishi
Bradoo, and Varoon Aiyer
Ö Featured in the January issue of Rolling Stone India
Ö One of 5 all-India winners- Ray-Ban Never Hide Sounds talent
hunt
Ö Moving up quickly for a young band, they’ve managed to
headline a couple of shows themselves and have released
their debut album
Ö They’re the current favorites amongst the college crowd

11. SOMETHING RELEVANT
Ö Popular 6 member Jam rock band formed in Mumbai in 2003.
Ö Their first album, ‘Feels Good To Be Live’ received critical acclaim and
tremendous support.
Ö Music aired nationally on VH1 and Zee Café in addition to the band’s
Youtube channel
Ö Toured-
Mumbai, Pune, Nashik, Goa, Bangalore, Delhi, Indonesia, Korea and
England.
Ö The band is known to support support multiple causes including a very
special appearance at a UNICEF fundraiser for the victims of the floods in
Pakistan.
Ö 18, 841 FB followers.

12. Digital Media Brand visibility – MADMA letter
heads, banners, posters across 120
colleges, V.I.P/ crowd passes
Facebook,
, backdrops, invitations, t-
Twitter and
shirts, P.A. announcements, media
MADMA website.
coverage, brand.
What we offer
you
Target audience – 1500 students expected to
attend the fest from competing colleges (Age 16-25)
+ 5000 students from St. Xavier’s large student
base.

13. Our Motivational Force
Talasri
Talasari is a municipal council in the Thane district, Maharashtra, located 119 km from
Mumbai.
It is one of the talukas of the Thane district where the famous Warli art is practised.
• XIC students have, for the past few years, joined hands with the Ganamata Sadan
Society (EDUCATIONAL TRUST established by the JESUITS OF BOMBAY) to promote
education among the tribal's of Talasari and the Dahanu talukas.
• The outreach programme last year involved initiatives like
- restoration of the school walls
- interacting with the school children
- visiting a leprosy hospital
• Some students spent a night in the homes of the villagers to experience their life in the
village. It was a life changing experience.

14. For further queries, please contact us at:
Nicolette Pinto
+91 8879452280
Nicolette.noella.pinto@gmail.com
Aditya Gurwara
+91 9920276209
adityagurwara@gmail.com
Amrita Chatterji
+91 9920556461
a.chatterji@hotmail.com

15. THANK
YOU