2. How Will Your Company Grow?
• Expand sales efforts - DONE
• Keep expenses low - DONE
• Focus on customer needs - DONE
What’
What’s Next?
3. Enablement…
Sales Enablement…
• The ability to qualify leads and service
them before your competitor does
• The ability to establish your value
proposition and defend it
• The ability to clearly communicate your
benefits to your customers
Don’
CRMs Don’t Do These
Visual Analytics Does!
4. Visual Analytics Helps
• Communicate your strengths
• Establish your value
• Drive your benefits
Innovative New Charts and Tools
5. Concisely Position Your Offering
O n e C h art C om p etitive A n alysis
500
450
E xp ected R ate of
400 Inn o vation
Features Score
350
300
250
200
150
100
50
0
A B YOU C D E F
Clearly Communicate You
are the Best Using One Chart
6. Show the Customer Why
They Should Buy!
Customer Production Output Curve
240
“Before” Output Curve
Capital, K, ($ M)
220
200
Impact of Your Offering
180
160 “After” Output Curve
140
400 500 600 700 800 900 1000 1100 1200
Labor (Equivalent Person-Months)
Establish Your Value
7. Demonstrate
Revenue and Profit Scenarios
Revenue
GPM Erosion
Launch Date
Drive Your Benefits
