Personal branding
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Personal Branding, Work Hard on yourself than you do on your Job.
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Personal branding
- 3. WHY DOES PERSONAL BRANDING MATTER?
- 4. BENEFITS A steady stream of ideal clients Rewarding partnerships Leadership opportunities Greater mindshare Association with a market niche Greater credibility Recognition and prestige Higher perceived value
- 8. MY FIVE TOP PIECES OF ADVICE: BE STRATEGIC
- 9. MY FIVE TOP PIECES OF ADVICE: Filter yourself
- 10. MY FIVE TOP PIECES OF ADVICE: CONSISTENCY IS KING
- 11. MY FIVE TOP PIECES OF ADVICE: BUILD YOUR NETWORK
- 12. MY FIVE TOP PIECES OF ADVICE: BE AUTHENTIC
- 13. THERE IS NO END... KEEP CALM AND BRAND YOURSELF
Editor's Notes
- A ‘personal brand’ is in many ways synonymous with your reputation. It refers to the way other people see you as a business owner or representative of an idea, organization, or activity. Are you a genius? An expert? Are you trustworthy? What do you represent? What do you stand for? What ideas and notions pop up as soon as someone hears your name? Personal branding, then, is the process of managing and optimizing the way that you are presented to others.
- Be strategic You must start by identifying your goals, whatever industry you are in. What are you trying to achieve by creating your brand and why do you want to leverage social media channels? Answer these questions: are you trying to get a job, aiming to showcase your talent or planning to grow your network? These starting points may seem obvious, but you would be amazed how few people ask and then answer these questions. When you do, you will have a clear roadmap for your future online brand-building efforts, helping you to publish exactly the kind of content that will serve your mission.
- Filter yourself Building your brand is as much about what you don’t say as what you do. You owe it to your future self to safeguard your reputation – the one that prospective readers, employers, clients or fans will see. Start by Googling yourself. Do you like what you see? Does it help you towards your goals? To avoid the fate which befell Kimberley Swann, who was fired for using Facebook for describing her job as “boring”, identify and remove any public messages that don’t serve your best interests, then apply social media privacy settings to ensure rants reach only trusted friends. The best possible filter, however, is to post only messages which enhance your current or future career, be they updates about your latest work, links to new material or viewpoints about your industry sector. Leave the snark at the door.
- The key to rock star personal branding is less exciting than it sounds – repeatability. The internet presents many possible platforms through which to channel yourself, and many distinct audiences to reach. Avoid creating confusion across these platforms by portraying yourself with consistency. Use replicable avatar photos so that people recognise you on multiple platforms, use a consistent brand or username across your channels so that finding you is easy and memorable, and use your profile to link between your social sites, ensuring audiences can find more of you if they choose.