33. BIG
DATA
in
Healthcare
2013-‐14
annual
savings:
$300m $150m
34. MARKET
in
RUSSIA
13m peoples
y.o
25..44
75%
of
all
mobile
devices
owned
by
people
after
25
* - TNS M’Index, Russia, cities 100k+, 1/2014
6,5m peoples
45+
y.o
6
of
10 1
of
4
35. MARKET
in
RUSSIA
20
000
000
hypertension
patients
3
000
000
migraine
patients
30
000
000
back
pain
patients
36. MARKET
in
RUSSIA
10
000
private
clinics
100
000
drugstores
420+
insurance
companies
40. MONETIZATION
IDEAS
impersonal
discount
coupons
for
healthy
lifestyle
peoples
from:
clinics drugstores insurance
Medical Book by Wilson Joseph, clinic by im icons from The Noun Project
41. MONETIZATION
IDEAS
sale
business-‐analytics
data
to
medical
and
pharma
businesses
Analytics by Wilson Joseph from The Noun Project
42. TEAM:
business
&
marketing
Skills list: networking, HR, product dev.,
customer dev.!
!
Background: 3 years translator,
10 y. IT-specialist, 4 y. CTO
!
Experience: Member of the Board of
Directors at 100k clients company
Skills list: customer dev., business dev.,
digital, PR, strategy, pitches, networking!
Background: 4 years of e-commerce and
PM, 5 years of advertising agencies
Experience: 400 adv clients,
founding 3 startups
Sasha Zotova!
Business dev.
Skills list: business dev., customer dev.,
networking, strategy!
!
Background: 4 years investment analyst,
3 y. financial advisor
!
Experience: 2 years consulting,
3 y. investment
Pasha Ilchenko!
Lead, strategy, Adv, pitches
Vladimir Kuzin!
Marketing, analyst !
43. TEAM:
design
&
developers
Skills list: iOS/C++/Java,
theoretical cryptography!
!
Background: 1 years of Java dev.,
2 y. of iOS development
!
Experience: participated in 5 projects
as a key developer
Skills list: software development with
highload and scaling,
IT-management, analyze.
Background: 5 years in IT-management
15 y. software development
!
Big experience both software development
and organization of development cycles
Dmitry Kluchevsky !
Art-director, designer
Skills list: graphic, design, branding, web,
video, copywrite, strategy !
!
Background: 16 years of education
5 y. designer, 6 y. art-director,
5 y. creative director!
Experience: 15 y. of graphic design.
7 y. of branding, first Trendbook in Russia
Maxim Bendin!
IT-architector, backend developer
Aydar Mukhametzyanov iOS developer!
44. ACHIEVEMENTS
1st
place
October 21 we are going to
Southampton for the final
http://youtu.be/yFu_Ub6FYiA
diploma by Icons8, Star Medal by Rohith M S, Trophy by WARPAINT Media Inc. from The Noun Project
45. ACHIEVEMENTS
1st
place
October 26 we are going to
LaunchGurus investment
pitch-session as a pitchers
diploma by Icons8, Star Medal by Rohith M S, Trophy by WARPAINT Media Inc. from The Noun Project
46. STATUS
&
PLANS
24
august
2014:
project
founded
!
1
december
october
2014:
launch
beta-‐testing
MVPs
(min
3
apps),
try
ideas
(interface/monetization)
at
focus
group
(50-‐100
ppls)
!
15
april
2015:
launch
public
version
app
(seed)
47. first 3 trackers
start beta-testing
10-15 doctors-users
50-100 beta-MAU
PIVOT?
PLAN
PIVOT? PIVOT? PIVOT?
15
sep 1
oct 1
dec 10
jan 1
feb 1
mar 15
apr
start developing !
first 3 trackers
+ 3 trackers
30-50 doctors-users
500 beta-MAU
first monetization exp.
+3 trackers
50-100 doctors-users
1000 beta-MAU
first B2B sales
first public-beta tracker
200 doctors-users
1500 beta-MAU
first paying users
+5 trackers
300 doctors-users
2500 beta-MAU
first income
first public tracker (seed)!
500 doctors-users!
5000 users
Hand crossing fingers by Till Teenck from The Noun Project
49. 39 %
WHAT
WE
NEED
TODAY?
20 %
41 %
$30..50k
to
pre-‐seed
management
need managing director or traffic/task manager
development
marketing
UX designer, iOS and Android developers for beta-testing
70/30 budget/specialists, !
need 5000 users and 500 doctors-users to pre-seed
50. Pasha
Ilchenko
team
leader
+7
915
427-‐58-‐05
ilchenkop@gmail.com
facebook.com/il4masta
linkedin.com/in/il4masta
Sasha
Zotova
business
dev
+7
915
415-‐59-‐59
alexa.zotova@gmail.com
facebook.com/alexandra.zotova.92
linkedin.com/pub/alexandra-zotova/65/104/87b