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today 
we 
have 
many 
ways 
to 
track 
bio 
data
? maybe 
we 
can 
track
maybe 
we 
can 
track 
PAIN
PAIN 
WHY? 
you 
said..
PAIN 
..this 
is 
normal! 
you 
said..
PAIN 
it’s 
normal 
but 
indicates 
that 
something 
is 
WRONG
PAIN 
it’s 
normal 
but 
indicates 
that 
something 
is 
ABNORMAL
your 
PAIN 
can 
indicate: 
headache 
-­‐ 
50 
diseases
your 
PAIN 
can 
be 
a 
symptom 
of: 
kidney 
pain 
may 
indicate 
tuberculosis
your 
PAIN 
can 
be 
a 
symptom 
of: 
continuous 
nagging 
back 
pain 
may 
indicate 
cancer
Ok, 
ok…, 
let’s 
track 
PAIN 
by 
pain 
tracking 
gadget?
gadget?
MRI 
helmet?
MRI 
body 
suite?
..nope 
:( 
but 
we 
look 
forward 
to 
these 
times 
with 
you, 
guys 
=)
It’s 
the 
app
http://youtu.be/Y1BVUhabtPw
you 
can 
collect 
data 
about 
your 
PAIN, 
pills, 
bio!
PAIN 
tracker 
mobile 
app
PAIN 
tracker 
mobile 
app 
listen 
to 
your 
body 
signals
why 
do 
we 
need 
to 
collect 
this 
DATA?
when 
did 
you 
visit 
a 
doctor 
last 
time? 
we 
know 
-­‐ 
2 
years 
ago 
* our customer development, 50 ppls 25+
when 
will 
you 
visit 
a 
doctor? 
+7 
days 
maybe 
now? 
+20 
days 
sure? 
+45 
days 
now?! 
once 
+60 
days 
now?
Tracker 
helps 
you! 
+8 
days 
! 
you 
need 
call 
to 
doctor! 
once +7 
days 
track track
http://www.technologyreview.com/news/516176/health-insurers-app-helps-users-track-themselves/
what’s 
the 
magic? 
Magic Wand by John from The Noun Project
what’s 
the 
magic? 
BIG 
DATA! 
we 
know 
you 
want 
to 
see 
it 
:)
impersonal 
health 
data 
People by Wilson Joseph, Cloud by John Caserta from The Noun Project
impersonal 
health 
data 
recommendations 
alerts 
People by Wilson Joseph, Cloud by John Caserta from The Noun Project
People by Wilson Joseph, Cloud by John Caserta, Magic Wand by John from The Noun Project
TRUE STORY
BIG 
DATA 
in 
Healthcare 
2013-­‐14 
annual 
savings: 
$300m $150m
MARKET 
in 
RUSSIA 
13m peoples 
y.o 
25..44 
75% 
of 
all 
mobile 
devices 
owned 
by 
people 
after 
25 
* - TNS M’Index, Russia, cities 100k+, 1/2014 
6,5m peoples 
45+ 
y.o 
6 
of 
10 1 
of 
4
MARKET 
in 
RUSSIA 
20 
000 
000 
hypertension 
patients 
3 
000 
000 
migraine 
patients 
30 
000 
000 
back 
pain 
patients
MARKET 
in 
RUSSIA 
10 
000 
private 
clinics 
100 
000 
drugstores 
420+ 
insurance 
companies
MONETIZATION 
IDEAS 
special 
package 
for 
hypertensive 
peoples
MONETIZATION 
IDEAS 
special 
package 
to 
combat 
migraine
MONETIZATION 
IDEAS 
third 
party 
consulting
MONETIZATION 
IDEAS 
impersonal 
discount 
coupons 
for 
healthy 
lifestyle 
peoples 
from: 
clinics drugstores insurance 
Medical Book by Wilson Joseph, clinic by im icons from The Noun Project
MONETIZATION 
IDEAS 
sale 
business-­‐analytics 
data 
to 
medical 
and 
pharma 
businesses 
Analytics by Wilson Joseph from The Noun Project
TEAM: 
business 
& 
marketing 
Skills list: networking, HR, product dev., 
customer dev.! 
! 
Background: 3 years translator, 
10 y. IT-specialist, 4 y. CTO 
! 
Experience: Member of the Board of 
Directors at 100k clients company 
Skills list: customer dev., business dev., 
digital, PR, strategy, pitches, networking! 
Background: 4 years of e-commerce and 
PM, 5 years of advertising agencies 
Experience: 400 adv clients, 
founding 3 startups 
Sasha Zotova! 
Business dev. 
Skills list: business dev., customer dev., 
networking, strategy! 
! 
Background: 4 years investment analyst, 
3 y. financial advisor 
! 
Experience: 2 years consulting, 
3 y. investment 
Pasha Ilchenko! 
Lead, strategy, Adv, pitches 
Vladimir Kuzin! 
Marketing, analyst !
TEAM: 
design 
& 
developers 
Skills list: iOS/C++/Java, 
theoretical cryptography! 
! 
Background: 1 years of Java dev., 
2 y. of iOS development 
! 
Experience: participated in 5 projects 
as a key developer 
Skills list: software development with 
highload and scaling, 
IT-management, analyze. 
Background: 5 years in IT-management 
15 y. software development 
! 
Big experience both software development 
and organization of development cycles 
Dmitry Kluchevsky ! 
Art-director, designer 
Skills list: graphic, design, branding, web, 
video, copywrite, strategy ! 
! 
Background: 16 years of education 
5 y. designer, 6 y. art-director, 
5 y. creative director! 
Experience: 15 y. of graphic design. 
7 y. of branding, first Trendbook in Russia 
Maxim Bendin! 
IT-architector, backend developer 
Aydar Mukhametzyanov iOS developer!
ACHIEVEMENTS 
1st 
place 
October 21 we are going to 
Southampton for the final 
http://youtu.be/yFu_Ub6FYiA 
diploma by Icons8, Star Medal by Rohith M S, Trophy by WARPAINT Media Inc. from The Noun Project
ACHIEVEMENTS 
1st 
place 
October 26 we are going to 
LaunchGurus investment 
pitch-session as a pitchers 
diploma by Icons8, Star Medal by Rohith M S, Trophy by WARPAINT Media Inc. from The Noun Project
STATUS 
& 
PLANS 
24 
august 
2014: 
project 
founded 
! 
1 
december 
october 
2014: 
launch 
beta-­‐testing 
MVPs 
(min 
3 
apps), 
try 
ideas 
(interface/monetization) 
at 
focus 
group 
(50-­‐100 
ppls) 
! 
15 
april 
2015: 
launch 
public 
version 
app 
(seed)
first 3 trackers 
start beta-testing 
10-15 doctors-users 
50-100 beta-MAU 
PIVOT? 
PLAN 
PIVOT? PIVOT? PIVOT? 
15 
sep 1 
oct 1 
dec 10 
jan 1 
feb 1 
mar 15 
apr 
start developing ! 
first 3 trackers 
+ 3 trackers 
30-50 doctors-users 
500 beta-MAU 
first monetization exp. 
+3 trackers 
50-100 doctors-users 
1000 beta-MAU 
first B2B sales 
first public-beta tracker 
200 doctors-users 
1500 beta-MAU 
first paying users 
+5 trackers 
300 doctors-users 
2500 beta-MAU 
first income 
first public tracker (seed)! 
500 doctors-users! 
5000 users 
Hand crossing fingers by Till Teenck from The Noun Project
WHAT 
WE 
NEED 
TODAY?
39 % 
WHAT 
WE 
NEED 
TODAY? 
20 % 
41 % 
$30..50k 
to 
pre-­‐seed 
management 
need managing director or traffic/task manager 
development 
marketing 
UX designer, iOS and Android developers for beta-testing 
70/30 budget/specialists, ! 
need 5000 users and 500 doctors-users to pre-seed
Pasha 
Ilchenko 
team 
leader 
+7 
915 
427-­‐58-­‐05 
ilchenkop@gmail.com 
facebook.com/il4masta 
linkedin.com/in/il4masta 
Sasha 
Zotova 
business 
dev 
+7 
915 
415-­‐59-­‐59 
alexa.zotova@gmail.com 
facebook.com/alexandra.zotova.92 
linkedin.com/pub/alexandra-zotova/65/104/87b
VIRAL! 
STICKY! 
MMM…

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Pain tracker after 3 weeks

  • 1.
  • 2. today we have many ways to track bio data
  • 3. ? maybe we can track
  • 4. maybe we can track PAIN
  • 5. PAIN WHY? you said..
  • 6. PAIN ..this is normal! you said..
  • 7. PAIN it’s normal but indicates that something is WRONG
  • 8. PAIN it’s normal but indicates that something is ABNORMAL
  • 9. your PAIN can indicate: headache -­‐ 50 diseases
  • 10. your PAIN can be a symptom of: kidney pain may indicate tuberculosis
  • 11. your PAIN can be a symptom of: continuous nagging back pain may indicate cancer
  • 12. Ok, ok…, let’s track PAIN by pain tracking gadget?
  • 16. ..nope :( but we look forward to these times with you, guys =)
  • 19. you can collect data about your PAIN, pills, bio!
  • 21. PAIN tracker mobile app listen to your body signals
  • 22. why do we need to collect this DATA?
  • 23. when did you visit a doctor last time? we know -­‐ 2 years ago * our customer development, 50 ppls 25+
  • 24. when will you visit a doctor? +7 days maybe now? +20 days sure? +45 days now?! once +60 days now?
  • 25. Tracker helps you! +8 days ! you need call to doctor! once +7 days track track
  • 27. what’s the magic? Magic Wand by John from The Noun Project
  • 28. what’s the magic? BIG DATA! we know you want to see it :)
  • 29. impersonal health data People by Wilson Joseph, Cloud by John Caserta from The Noun Project
  • 30. impersonal health data recommendations alerts People by Wilson Joseph, Cloud by John Caserta from The Noun Project
  • 31. People by Wilson Joseph, Cloud by John Caserta, Magic Wand by John from The Noun Project
  • 33. BIG DATA in Healthcare 2013-­‐14 annual savings: $300m $150m
  • 34. MARKET in RUSSIA 13m peoples y.o 25..44 75% of all mobile devices owned by people after 25 * - TNS M’Index, Russia, cities 100k+, 1/2014 6,5m peoples 45+ y.o 6 of 10 1 of 4
  • 35. MARKET in RUSSIA 20 000 000 hypertension patients 3 000 000 migraine patients 30 000 000 back pain patients
  • 36. MARKET in RUSSIA 10 000 private clinics 100 000 drugstores 420+ insurance companies
  • 37. MONETIZATION IDEAS special package for hypertensive peoples
  • 38. MONETIZATION IDEAS special package to combat migraine
  • 39. MONETIZATION IDEAS third party consulting
  • 40. MONETIZATION IDEAS impersonal discount coupons for healthy lifestyle peoples from: clinics drugstores insurance Medical Book by Wilson Joseph, clinic by im icons from The Noun Project
  • 41. MONETIZATION IDEAS sale business-­‐analytics data to medical and pharma businesses Analytics by Wilson Joseph from The Noun Project
  • 42. TEAM: business & marketing Skills list: networking, HR, product dev., customer dev.! ! Background: 3 years translator, 10 y. IT-specialist, 4 y. CTO ! Experience: Member of the Board of Directors at 100k clients company Skills list: customer dev., business dev., digital, PR, strategy, pitches, networking! Background: 4 years of e-commerce and PM, 5 years of advertising agencies Experience: 400 adv clients, founding 3 startups Sasha Zotova! Business dev. Skills list: business dev., customer dev., networking, strategy! ! Background: 4 years investment analyst, 3 y. financial advisor ! Experience: 2 years consulting, 3 y. investment Pasha Ilchenko! Lead, strategy, Adv, pitches Vladimir Kuzin! Marketing, analyst !
  • 43. TEAM: design & developers Skills list: iOS/C++/Java, theoretical cryptography! ! Background: 1 years of Java dev., 2 y. of iOS development ! Experience: participated in 5 projects as a key developer Skills list: software development with highload and scaling, IT-management, analyze. Background: 5 years in IT-management 15 y. software development ! Big experience both software development and organization of development cycles Dmitry Kluchevsky ! Art-director, designer Skills list: graphic, design, branding, web, video, copywrite, strategy ! ! Background: 16 years of education 5 y. designer, 6 y. art-director, 5 y. creative director! Experience: 15 y. of graphic design. 7 y. of branding, first Trendbook in Russia Maxim Bendin! IT-architector, backend developer Aydar Mukhametzyanov iOS developer!
  • 44. ACHIEVEMENTS 1st place October 21 we are going to Southampton for the final http://youtu.be/yFu_Ub6FYiA diploma by Icons8, Star Medal by Rohith M S, Trophy by WARPAINT Media Inc. from The Noun Project
  • 45. ACHIEVEMENTS 1st place October 26 we are going to LaunchGurus investment pitch-session as a pitchers diploma by Icons8, Star Medal by Rohith M S, Trophy by WARPAINT Media Inc. from The Noun Project
  • 46. STATUS & PLANS 24 august 2014: project founded ! 1 december october 2014: launch beta-­‐testing MVPs (min 3 apps), try ideas (interface/monetization) at focus group (50-­‐100 ppls) ! 15 april 2015: launch public version app (seed)
  • 47. first 3 trackers start beta-testing 10-15 doctors-users 50-100 beta-MAU PIVOT? PLAN PIVOT? PIVOT? PIVOT? 15 sep 1 oct 1 dec 10 jan 1 feb 1 mar 15 apr start developing ! first 3 trackers + 3 trackers 30-50 doctors-users 500 beta-MAU first monetization exp. +3 trackers 50-100 doctors-users 1000 beta-MAU first B2B sales first public-beta tracker 200 doctors-users 1500 beta-MAU first paying users +5 trackers 300 doctors-users 2500 beta-MAU first income first public tracker (seed)! 500 doctors-users! 5000 users Hand crossing fingers by Till Teenck from The Noun Project
  • 48. WHAT WE NEED TODAY?
  • 49. 39 % WHAT WE NEED TODAY? 20 % 41 % $30..50k to pre-­‐seed management need managing director or traffic/task manager development marketing UX designer, iOS and Android developers for beta-testing 70/30 budget/specialists, ! need 5000 users and 500 doctors-users to pre-seed
  • 50. Pasha Ilchenko team leader +7 915 427-­‐58-­‐05 ilchenkop@gmail.com facebook.com/il4masta linkedin.com/in/il4masta Sasha Zotova business dev +7 915 415-­‐59-­‐59 alexa.zotova@gmail.com facebook.com/alexandra.zotova.92 linkedin.com/pub/alexandra-zotova/65/104/87b