2. Idea Development This is when the Storyboard, producer, writers and others get together and brainstorm new ideas about their game. New ideas include: new story/ characters, new ways to improve gameplay or add new gameplay mechanics. With new ideas in mind they start to begin pre-production.
3. Pre-production planning Pre-production or design phase is a planning phase of the project focused on idea and concept development and production of initial design documents.The goal of concept development is to produce clear and easy to understand documentation,which describes all the tasks, schedules and estimates for the development team. The suite of documents produced in this phase is called production plan.This phase is usually not funded by a publisher,however good publishers may require developers to produce plans during pre-production. The concept documentation can be separated into three stages or documents—high concept, pitch and concept;however, there is no industry standard naming convention, for example, both Bethke (2003) and Bates (2004) refer to pitch document as "game proposal”, yet Moore, Novak (2010) refers to concept document as "game proposal”. The late stage of pre-production may be also be referred to as proof of concept,or technical reviewwhen more detailed game documents are produced. Publishers have started to expect broader game proposals even featuring playable prototypes
4. Production Production is the main stage of development, when assets and source code for the game are produced. Mainstream production is usually defined as the period of time when the project is fully staffed.Programmers write new source code, artists develop game assets, such as, sprites or 3D models. Sound engineers develop sound effects and composers develop music for the game. Level designers create levels, and writers write dialogue for cutscenes and NPCs.Game designers continue to develop the game's design throughout production.
5. Post-production After the “game goes gold” and ships, some developers will give team members comp time (perhaps up to a week or two) to compensate for the overtime put in to complete the game, though this compensation is not standard.
6. Marketing Whilst manufacturing, the marketing team will create advertisement to use. The game is then released and the team begin on their next project.
