Presentation given by @nick_morey to webinar held by Gorkana

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Presentation given Webinar, Gorkana, Apr 27, 2016

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creative
Dynamo worked with NVIDIA to showcase
the power ofVR, and came up with the idea
of recreating Everest
The creative add-ons included zero
temperature chillers, artificial snow, climbing
jackets and Nepalese pre-event mailers
Journalists attended from BBC, Bloomberg
Engadget, Pocket-Lint, Wired and ITV, Mirror
and others

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What we understand about VR

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currently
Although we’ve come on a long way since
theVirtual Boy, certain limitations still apply
Content developers are selecting headset
formats based on suitability of environment
and message, not just audience
Although 2016 is the year ofVR, it’ll take a
while for brands to learn the best use of the
platform’s potential

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opportunity
The most immersive, tangible way to
experience a brand, that in some cases may
have been inaccessible previously
A huge opportunity for creative agencies to
sell their vision to clients and new business
prospects
Like SEO, we will see more partnerships
between PRs and content creators

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creative
Brands can learn a lot from the games
industry
The main trick to master is how to direct an
audience whilst giving them freedom
The most creative touch-points for brands will
be in the minute detail

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