SlideShare a Scribd company logo
1 of 49
Blogging.
The why, the how, and the method
 for any business or individual.




Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com
What is a
   blog?
A blog is a discussion or
informational site
published on the World
Wide Web and consisting
of discrete entries
("posts") typically
displayed in reverse


         Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com
What is a
   blog?
chronological order. Until
2009 blogs were usually
the work of a single
individual, occasionally
of a small group, and
often covered a single
subject. More recently


         Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com
What is a
   blog?
"multi-author blogs" have
developed, with posts
written by large numbers
of authors and
professionally edited.
MABs from newspapers,
other media outlets,


        Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com
What is a
   blog?
universities, think tanks,
interest groups and
similar institutions
account for an increasing
quantity of blog traffic...




         Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com
What is a
   blog?
Many blogs provide
commentary on a
particular subject; others
function as more
personal online diaries;
others function more as
online brand advertising


         Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com
What is a
    blog?
of a particular individual
or company. A typical
blog combines text,
images, and links to
other blogs, Web pages,
and other media related
to its topic. The ability of


          Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com
What is a
   blog?
readers to leave
comments in an
interactive format is an
important contribution to
the popularity of many
blogs. Most blogs are
primarily textual,


        Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com
What is a
   blog?
although some focus on
art, photographs, videos
(video blogs or "vlogs"),
music, and audio
(podcasts).




         Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com
Source: http://youtu.be/NLlGopyXT_g


Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com
The why.


Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com
Become the
      expert.

Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com
Show. Don’t tell.


 Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com
Deepen
relationships.

Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com
Zede’s
    Sewing
    Studio
•Increased sales more
 than 20%
•Can say they’re an
 international company
•Started a ripple in the
 industry


         Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com
Tulsa
 Spine and
  Rehab
•Becoming the known
 expert in his field
•Increasing his reach to
 to potential clients
•Increasing his rankings
 on search engines


        Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com
Procore
•Increasing their sales
•Increasing their search
 engine rankings
•Seen as the subject
 matter experts


        Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com
2011
11
                                                        10.4 Sources

8.8
                 2010
6.6           5.3 Sources
4.4


2.2


 0

                Average Shopper Sources
                      Source: Google & Shopper Sciences ZMOT Report 2011




      Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com
Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com
Source: http://youtu.be/-ngZ6PsSejw


Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com
The how-to.


Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com
Open an account.


 Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com
Add a post
  every week.

Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com
The must haves
       of any blog.
•A reason to exist.                                 •A way to subscribe.
•Cornerstone content.                               •Call-to-action buttons.
•An about page.                                     •A feedback section.
•A way to contact you.                              •A social media plan.
•Links to allow sharing.


         Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com
Write.
 And write some more. Are more.
              More still more. And even more.




Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com
Despair.
                             Will.
                                 Set.
                                     In.




Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com
The method.


Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com
List out
        everything.
www.ShortcutBlogging.com/brainstorming




    Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com
Write out your
  BIG idea.
 (...and keep these close at hand.)




Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com
Write out your
  BIG idea.
              What’s your concept?




Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com
Write out your
  BIG idea.
               What’s your insight?




Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com
Write out your
  BIG idea.
           What’s the information?




Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com
Write out the
nuts & bolts.
        Create the how-to articles.




Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com
Write out the
 nuts & bolts.
Create the step-by-step instructions.




 Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com
Provide
  entertainment.
Interject individualism in your writing style.




     Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com
Provide
  entertainment.
Interject fun-ity in to your writing style.




     Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com
Provide
  entertainment.
Interject whimsy in to your writing style.




     Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com
Provide
  entertainment.
Interject creativity in to your writing style.




     Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com
Provide
  entertainment.
Interject personality in to your writing style.




     Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com
Provide
  entertainment.
Interject intrigue in to your writing style.




     Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com
Provide
  entertainment.
Interject adventure in to your writing style.




     Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com
Provide
  entertainment.
Interject story-telling in to your writing style.




     Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com
Provide
  entertainment.
Interject yourself in to your writing style.




     Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com
Provide
                 hope.
      Give what humanity wants...




Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com
Provide
                 hope.
      ...a promise of better things.




Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com
Source: http://youtu.be/MULMbqQ9LJ8


Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com
Don’t have time
   to write?
             (we know a shortcut...)




 Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com
Record your
conversation.

Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com
Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com

More Related Content

Viewers also liked

McDonalds business in developing countries viz a viz to pakistan
McDonalds business in developing countries viz a viz to pakistanMcDonalds business in developing countries viz a viz to pakistan
McDonalds business in developing countries viz a viz to pakistan
Irem Waseem
 
藍世傑1979.5.28~2015.4.6 (edit by 美葳 )
藍世傑1979.5.28~2015.4.6 (edit by 美葳 )藍世傑1979.5.28~2015.4.6 (edit by 美葳 )
藍世傑1979.5.28~2015.4.6 (edit by 美葳 )
Chuck Xiao
 
Trabajo nuevo 3
Trabajo nuevo 3Trabajo nuevo 3
Trabajo nuevo 3
alejoxs
 
Counter trafficking problems and inefficiencies
Counter trafficking problems and inefficienciesCounter trafficking problems and inefficiencies
Counter trafficking problems and inefficiencies
themekongclub
 
Demented
Demented Demented
Demented
nsasu94
 

Viewers also liked (20)

Hilton Teacher Treks - Lauren McDonnell Supplement
Hilton Teacher Treks - Lauren McDonnell SupplementHilton Teacher Treks - Lauren McDonnell Supplement
Hilton Teacher Treks - Lauren McDonnell Supplement
 
McDonalds business in developing countries viz a viz to pakistan
McDonalds business in developing countries viz a viz to pakistanMcDonalds business in developing countries viz a viz to pakistan
McDonalds business in developing countries viz a viz to pakistan
 
2011-12 hsaa - may 26-11
2011-12 hsaa - may 26-112011-12 hsaa - may 26-11
2011-12 hsaa - may 26-11
 
Renascent feb 25 2011
Renascent  feb  25 2011Renascent  feb  25 2011
Renascent feb 25 2011
 
NewcastleGateshead Initiative Partner Update Meeting 11.06.2015
NewcastleGateshead Initiative Partner Update Meeting 11.06.2015NewcastleGateshead Initiative Partner Update Meeting 11.06.2015
NewcastleGateshead Initiative Partner Update Meeting 11.06.2015
 
Ti25 data sheet
Ti25 data sheetTi25 data sheet
Ti25 data sheet
 
藍世傑1979.5.28~2015.4.6 (edit by 美葳 )
藍世傑1979.5.28~2015.4.6 (edit by 美葳 )藍世傑1979.5.28~2015.4.6 (edit by 美葳 )
藍世傑1979.5.28~2015.4.6 (edit by 美葳 )
 
Calterna
CalternaCalterna
Calterna
 
Trabajo nuevo 3
Trabajo nuevo 3Trabajo nuevo 3
Trabajo nuevo 3
 
Cocadas
CocadasCocadas
Cocadas
 
Counter trafficking problems and inefficiencies
Counter trafficking problems and inefficienciesCounter trafficking problems and inefficiencies
Counter trafficking problems and inefficiencies
 
Partner Update Meeting 18 September 2014
Partner Update Meeting 18 September 2014Partner Update Meeting 18 September 2014
Partner Update Meeting 18 September 2014
 
The truth about social media (Hint: it’s not media)
The truth about social media (Hint: it’s not media)The truth about social media (Hint: it’s not media)
The truth about social media (Hint: it’s not media)
 
Numbers
NumbersNumbers
Numbers
 
Learning Technologies Presentation 2011
Learning Technologies Presentation 2011Learning Technologies Presentation 2011
Learning Technologies Presentation 2011
 
scc-apr-21-2011
scc-apr-21-2011scc-apr-21-2011
scc-apr-21-2011
 
Demented
Demented Demented
Demented
 
2011 05-28 pam marshall
2011 05-28 pam marshall2011 05-28 pam marshall
2011 05-28 pam marshall
 
Mwafyinc leadership 032011
Mwafyinc leadership 032011Mwafyinc leadership 032011
Mwafyinc leadership 032011
 
Is Any Access Good Access? Equitable digital access in rural schools
Is Any Access Good Access?  Equitable digital access in rural schoolsIs Any Access Good Access?  Equitable digital access in rural schools
Is Any Access Good Access? Equitable digital access in rural schools
 

Similar to Blogging - the why the how and the method for businesses and individuals

Agile Content Marketing for Increased Conversions
Agile Content Marketing for Increased ConversionsAgile Content Marketing for Increased Conversions
Agile Content Marketing for Increased Conversions
Marketo
 
Web260 ip5 cappello lauren pdf
Web260 ip5 cappello lauren pdfWeb260 ip5 cappello lauren pdf
Web260 ip5 cappello lauren pdf
Lauren Cappello
 
The Strategy of Content Marketing
The Strategy of Content MarketingThe Strategy of Content Marketing
The Strategy of Content Marketing
SEOPositiveLtd
 
The Principles of Demand: Key Ingredients and Benefits of a Killer Inbound Ma...
The Principles of Demand: Key Ingredients and Benefits of a Killer Inbound Ma...The Principles of Demand: Key Ingredients and Benefits of a Killer Inbound Ma...
The Principles of Demand: Key Ingredients and Benefits of a Killer Inbound Ma...
Marketo
 
Content Marketing: Fuel for Your Lead Generation Strategy
Content Marketing: Fuel for Your Lead Generation StrategyContent Marketing: Fuel for Your Lead Generation Strategy
Content Marketing: Fuel for Your Lead Generation Strategy
Marketo
 

Similar to Blogging - the why the how and the method for businesses and individuals (20)

Agile Content Marketing for Increased Conversions
Agile Content Marketing for Increased ConversionsAgile Content Marketing for Increased Conversions
Agile Content Marketing for Increased Conversions
 
Turn the Practice You Have Into the Practice You Want
Turn the Practice You Have Into the Practice You WantTurn the Practice You Have Into the Practice You Want
Turn the Practice You Have Into the Practice You Want
 
Content Marketing: Fuel for Your Lead Generation Strategy
Content Marketing: Fuel for Your Lead Generation StrategyContent Marketing: Fuel for Your Lead Generation Strategy
Content Marketing: Fuel for Your Lead Generation Strategy
 
4 Reasons to Automate Your Email Marketing Campaigns
4 Reasons to Automate Your Email Marketing Campaigns4 Reasons to Automate Your Email Marketing Campaigns
4 Reasons to Automate Your Email Marketing Campaigns
 
Four Ways to Automate Your Email Marketing Campaigns
Four Ways to Automate Your Email Marketing Campaigns  Four Ways to Automate Your Email Marketing Campaigns
Four Ways to Automate Your Email Marketing Campaigns
 
Web260 ip5 cappello lauren pdf
Web260 ip5 cappello lauren pdfWeb260 ip5 cappello lauren pdf
Web260 ip5 cappello lauren pdf
 
Introduction to Corporate Blogging - WATConsult.com
Introduction to Corporate Blogging - WATConsult.comIntroduction to Corporate Blogging - WATConsult.com
Introduction to Corporate Blogging - WATConsult.com
 
The Strategy of Content Marketing
The Strategy of Content MarketingThe Strategy of Content Marketing
The Strategy of Content Marketing
 
The Principles of Demand: Key Ingredients and Benefits of a Killer Inbound Ma...
The Principles of Demand: Key Ingredients and Benefits of a Killer Inbound Ma...The Principles of Demand: Key Ingredients and Benefits of a Killer Inbound Ma...
The Principles of Demand: Key Ingredients and Benefits of a Killer Inbound Ma...
 
Blogging for small business
Blogging for small businessBlogging for small business
Blogging for small business
 
Blogging As A Business Option
Blogging As A Business OptionBlogging As A Business Option
Blogging As A Business Option
 
Entrepreneur To Be - Entrepreneur's Tool Box
Entrepreneur To Be - Entrepreneur's Tool BoxEntrepreneur To Be - Entrepreneur's Tool Box
Entrepreneur To Be - Entrepreneur's Tool Box
 
Content Marketing: Fuel for Your Lead Generation Strategy
Content Marketing: Fuel for Your Lead Generation StrategyContent Marketing: Fuel for Your Lead Generation Strategy
Content Marketing: Fuel for Your Lead Generation Strategy
 
2013 06-time-management-social-media
2013 06-time-management-social-media2013 06-time-management-social-media
2013 06-time-management-social-media
 
How to create a membership site using premise 2 on wordpress
How to create a membership site using premise 2 on wordpressHow to create a membership site using premise 2 on wordpress
How to create a membership site using premise 2 on wordpress
 
Social media framework
Social media frameworkSocial media framework
Social media framework
 
Directi
DirectiDirecti
Directi
 
Marketing’s Move to Predictive Social Analytics
Marketing’s Move to Predictive Social AnalyticsMarketing’s Move to Predictive Social Analytics
Marketing’s Move to Predictive Social Analytics
 
B2B Journey Brands, and Other Animals – AN&H Leadership Team – Scot McKee
B2B Journey Brands, and Other Animals – AN&H Leadership Team – Scot McKeeB2B Journey Brands, and Other Animals – AN&H Leadership Team – Scot McKee
B2B Journey Brands, and Other Animals – AN&H Leadership Team – Scot McKee
 
The 5 Secrets of Mobilizing an Advocate Army
The 5 Secrets of Mobilizing an Advocate ArmyThe 5 Secrets of Mobilizing an Advocate Army
The 5 Secrets of Mobilizing an Advocate Army
 

Recently uploaded

Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
lizamodels9
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
amitlee9823
 
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Sheetaleventcompany
 
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
lizamodels9
 
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
amitlee9823
 
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
lizamodels9
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
Abortion pills in Kuwait Cytotec pills in Kuwait
 
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
amitlee9823
 
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
dollysharma2066
 

Recently uploaded (20)

Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
 
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
 
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
 
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
 
Call Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine ServiceCall Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine Service
 
Falcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to ProsperityFalcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to Prosperity
 
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
 
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
 
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort ServiceEluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
 
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
 
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
 
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
 
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service AvailableCall Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
 
Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1
 
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptxB.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
 
RSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors DataRSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors Data
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A  SALESMAN / WOMANA DAY IN THE LIFE OF A  SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMAN
 

Blogging - the why the how and the method for businesses and individuals

  • 1. Blogging. The why, the how, and the method for any business or individual. Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com
  • 2. What is a blog? A blog is a discussion or informational site published on the World Wide Web and consisting of discrete entries ("posts") typically displayed in reverse Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com
  • 3. What is a blog? chronological order. Until 2009 blogs were usually the work of a single individual, occasionally of a small group, and often covered a single subject. More recently Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com
  • 4. What is a blog? "multi-author blogs" have developed, with posts written by large numbers of authors and professionally edited. MABs from newspapers, other media outlets, Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com
  • 5. What is a blog? universities, think tanks, interest groups and similar institutions account for an increasing quantity of blog traffic... Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com
  • 6. What is a blog? Many blogs provide commentary on a particular subject; others function as more personal online diaries; others function more as online brand advertising Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com
  • 7. What is a blog? of a particular individual or company. A typical blog combines text, images, and links to other blogs, Web pages, and other media related to its topic. The ability of Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com
  • 8. What is a blog? readers to leave comments in an interactive format is an important contribution to the popularity of many blogs. Most blogs are primarily textual, Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com
  • 9. What is a blog? although some focus on art, photographs, videos (video blogs or "vlogs"), music, and audio (podcasts). Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com
  • 10. Source: http://youtu.be/NLlGopyXT_g Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com
  • 11. The why. Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com
  • 12. Become the expert. Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com
  • 13. Show. Don’t tell. Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com
  • 14. Deepen relationships. Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com
  • 15. Zede’s Sewing Studio •Increased sales more than 20% •Can say they’re an international company •Started a ripple in the industry Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com
  • 16. Tulsa Spine and Rehab •Becoming the known expert in his field •Increasing his reach to to potential clients •Increasing his rankings on search engines Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com
  • 17. Procore •Increasing their sales •Increasing their search engine rankings •Seen as the subject matter experts Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com
  • 18. 2011 11 10.4 Sources 8.8 2010 6.6 5.3 Sources 4.4 2.2 0 Average Shopper Sources Source: Google & Shopper Sciences ZMOT Report 2011 Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com
  • 19. Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com
  • 20. Source: http://youtu.be/-ngZ6PsSejw Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com
  • 21. The how-to. Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com
  • 22. Open an account. Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com
  • 23. Add a post every week. Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com
  • 24. The must haves of any blog. •A reason to exist. •A way to subscribe. •Cornerstone content. •Call-to-action buttons. •An about page. •A feedback section. •A way to contact you. •A social media plan. •Links to allow sharing. Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com
  • 25. Write. And write some more. Are more. More still more. And even more. Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com
  • 26. Despair. Will. Set. In. Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com
  • 27. The method. Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com
  • 28. List out everything. www.ShortcutBlogging.com/brainstorming Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com
  • 29. Write out your BIG idea. (...and keep these close at hand.) Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com
  • 30. Write out your BIG idea. What’s your concept? Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com
  • 31. Write out your BIG idea. What’s your insight? Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com
  • 32. Write out your BIG idea. What’s the information? Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com
  • 33. Write out the nuts & bolts. Create the how-to articles. Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com
  • 34. Write out the nuts & bolts. Create the step-by-step instructions. Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com
  • 35. Provide entertainment. Interject individualism in your writing style. Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com
  • 36. Provide entertainment. Interject fun-ity in to your writing style. Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com
  • 37. Provide entertainment. Interject whimsy in to your writing style. Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com
  • 38. Provide entertainment. Interject creativity in to your writing style. Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com
  • 39. Provide entertainment. Interject personality in to your writing style. Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com
  • 40. Provide entertainment. Interject intrigue in to your writing style. Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com
  • 41. Provide entertainment. Interject adventure in to your writing style. Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com
  • 42. Provide entertainment. Interject story-telling in to your writing style. Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com
  • 43. Provide entertainment. Interject yourself in to your writing style. Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com
  • 44. Provide hope. Give what humanity wants... Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com
  • 45. Provide hope. ...a promise of better things. Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com
  • 46. Source: http://youtu.be/MULMbqQ9LJ8 Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com
  • 47. Don’t have time to write? (we know a shortcut...) Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com
  • 48. Record your conversation. Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com
  • 49. Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com