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ABC 2013 Marketing Plan Timeline




   2-1-2013 -2-15-2013 Conduct Market Research
   Look at Sports Equipment on-line websites and Social Media, and the specific analytics using Google, Compete.com.
   Select Target Market and learn buying habits and social networks most used by that audience.

                2-1-2013-20-3-1-2013 Determine Marketing 2013 Budget

   Determine how much we will spend on advertisement and what forms of advertisement we want. I recommend print, email advertising, and, use of setting up
    social media such as Facebook and Twitter pages.
   Determine who we want to affiliate with.
   Decided how much we want to spend on a paid search. We do need to invest in this as it helps us reach our target market.


   2-15-2013-3-1-2013 Check SEO and ABC company Website Analytics

   Look at the Website sales data, what is the Average order and how many customers are new and how many are repeat.
   Look at all website metrics
   Look at how we rank in Search Engines. Check out SEO position and determine future position strategy.
   Setup a website blog that engages visitors and customers to respond and comment.

   2-1-2013-3-1-2013 Launch Social Media
   Set up a Twitter Page
   Set up a Facebook Page - If we can have customer testimonials on our Facebook page, a testimonial from a satisfied customer is a highly effective and free form
    of effective advertisement for us.
   Create a Series of u-tube videos that showcase our sports equipment
   Set up a Sports Equipment Blog, which has highlights of product uses.

   2-10-2013-2-20-2013 Launch a Mobil Marketing and Email Marketing
   Have a link on our face book page and website to sign up for an email-delivered monthly newsletter, which has special ABC promotions and tips for healthy kids
    and athletes. We want our newsletter to be opt-in , meaning our customers have to actively subscribe to it
   Purchase an Email list of target market and send out a “Connect with us email with the social media sites, and offer special offer such as 10% of your first on-line
    purchase.”
   Set up an ABC shopping Application that can be loaded on mobile devices
ABC Homepage Jan 2013
SEO BEST PRACTICE

 ABC Tile Tag
 Determine ABC’s Key word Density
 Examine ABC’s URL
 Add Image ALT tags
 Review Anchor Tags
 Review Meta Tags
 Advertisements and Hyperlinks
ABC’s Top Five MARKETING STRATEGIES

 Internet Marketing
 Social Media Marketing
 Mobile Marketing
 Email Marketing
 Affiliate Marketing
INTERNET MARKETING & Target Marketing

 Internet marketing uses the World Wide Web to
         drive direct sales and lead sales.
         Who is ABC’s Target Market ?
      How do we reach our Target Market?
Social Media Marketing
MOBIL MARKETING


 40. 4.8 billion people now own mobile phones.
 Mobile commerce is projected to ten-fold from
 2010 ($3 billion) to 2016 ($31 billion).
Benefits of AFFILIATE MARKETING

 Builds ABC Brand awareness
 Builds Company Credibility
 Increase traffic and sales
 Generates new leads
 Generates Revenue
ADVERTISING on ABC Website




                Look at this Potential Amazon
                advertisement. If we run this
                we will gain revenue when our
                visitors click on the image.
Where ABC should place ads on the ABC Web site




             Amazon Ad
             for Nike
             Culture Book

               Google Ad
REVISED HOME PAGE
Works Cited




   Alyssa Gregory. "How to Write the Marketing Strategy Section ." 2013. sbinformation.about.com. 1 2 2013.
    <http://sbinformation.about.com/od/businessplans/a/How-To-Write-A-Marketing-Strategy_2.htm>.
   Azam, Muhammad. "Top-5-advertising-tactics-for-designing-company." 2013. designermag.org. 25 1 2013.
    <http://designermag.org/top-5-advertising-tactics-for-designing-company/>.
   Demand Media, Inc. www.livestrong.com. 2013. 17 1 2013. <http://www.livestrong.com/weight-loss-for-seniors/>.
   King, Andy. "Organic Search Engine Best and Worst Practices for Maximum and Minimum rankings ." April 2005.
    www.WebSiteoptimization.com. 16 1 2013. <http://www.slideshare.net/guest3c5779/organic-seo>.
   Magazine, Website. "design-tactics-for-an-optimized-web-experience." 12 27 2013. www.websitemagazine.co. 12 27
    2013. <http://www.websitemagazine.com/content/blogs/posts/pages/design-tactics-for-an-optimized-web-
    experience.aspx>.
   Opify. "SEO 101: Understanding Keyword Density." 7 July 2011. www.optify.ne. 18 1 2013.
    <http://www.optify.net/search-marketing/understanding-keyword-density>.
   SEOmoz. Page Title Tag. 2013. 1 18 2013. <http://www.seomoz.org/learn-seo/title-tag>.
   Squidoo, LLC. "top-Online-marketing-strategy-for-Home-Business." 2013. www.squidoo.com. 3 2 2013.
    <http://www.squidoo.com/top-Online-marketing-strategy-for-Home-Business>.
   Thomases, Hollis. "10 Pros & Cons of Low-Cost, Self-Serve Online Advertising." 29 June 2012.
    www.webadvantage.net. 26 24 2013. <http://www.webadvantage.net/webadblog/10-pros-cons-of-low-cost-self-
    serve-online-advertising-5691>.
   University, Cornell. "Pros and Cons of Online Advertising ." 2013. cornell.edu. 26 1 2013.
    <http://blogs.cornell.edu/info2040/2011/11/14/pros-and-cons-of-online-advertising/>.
   Walter, Aarron. Building Findable Websites: Web Standards, SEO, and Beyond. CA: New Riders, 2008.
   Pick, Tom. "72 Fascinating Social Media Marketing Facts and Statistics for 2012." 24 7 2012. www.jeffbullas.com. 6 2
    2013 <http://www.jeffbullas.com/2012/07/24/72-fascinating-social-media-marketing-facts-and-statistics-for-2012/>.



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Web260 ip5 cappello lauren pdf

  • 1.
  • 2. ABC 2013 Marketing Plan Timeline   2-1-2013 -2-15-2013 Conduct Market Research  Look at Sports Equipment on-line websites and Social Media, and the specific analytics using Google, Compete.com.  Select Target Market and learn buying habits and social networks most used by that audience.   2-1-2013-20-3-1-2013 Determine Marketing 2013 Budget   Determine how much we will spend on advertisement and what forms of advertisement we want. I recommend print, email advertising, and, use of setting up social media such as Facebook and Twitter pages.  Determine who we want to affiliate with.  Decided how much we want to spend on a paid search. We do need to invest in this as it helps us reach our target market.    2-15-2013-3-1-2013 Check SEO and ABC company Website Analytics   Look at the Website sales data, what is the Average order and how many customers are new and how many are repeat.  Look at all website metrics  Look at how we rank in Search Engines. Check out SEO position and determine future position strategy.  Setup a website blog that engages visitors and customers to respond and comment.   2-1-2013-3-1-2013 Launch Social Media  Set up a Twitter Page  Set up a Facebook Page - If we can have customer testimonials on our Facebook page, a testimonial from a satisfied customer is a highly effective and free form of effective advertisement for us.  Create a Series of u-tube videos that showcase our sports equipment  Set up a Sports Equipment Blog, which has highlights of product uses.   2-10-2013-2-20-2013 Launch a Mobil Marketing and Email Marketing  Have a link on our face book page and website to sign up for an email-delivered monthly newsletter, which has special ABC promotions and tips for healthy kids and athletes. We want our newsletter to be opt-in , meaning our customers have to actively subscribe to it  Purchase an Email list of target market and send out a “Connect with us email with the social media sites, and offer special offer such as 10% of your first on-line purchase.”  Set up an ABC shopping Application that can be loaded on mobile devices
  • 4. SEO BEST PRACTICE  ABC Tile Tag  Determine ABC’s Key word Density  Examine ABC’s URL  Add Image ALT tags  Review Anchor Tags  Review Meta Tags  Advertisements and Hyperlinks
  • 5. ABC’s Top Five MARKETING STRATEGIES  Internet Marketing  Social Media Marketing  Mobile Marketing  Email Marketing  Affiliate Marketing
  • 6. INTERNET MARKETING & Target Marketing  Internet marketing uses the World Wide Web to drive direct sales and lead sales.  Who is ABC’s Target Market ?  How do we reach our Target Market?
  • 8. MOBIL MARKETING  40. 4.8 billion people now own mobile phones.  Mobile commerce is projected to ten-fold from 2010 ($3 billion) to 2016 ($31 billion).
  • 9. Benefits of AFFILIATE MARKETING  Builds ABC Brand awareness  Builds Company Credibility  Increase traffic and sales  Generates new leads  Generates Revenue
  • 10. ADVERTISING on ABC Website Look at this Potential Amazon advertisement. If we run this we will gain revenue when our visitors click on the image.
  • 11. Where ABC should place ads on the ABC Web site Amazon Ad for Nike Culture Book Google Ad
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