Marketing to Generation Z from the Incite Digital Innovation Summit, presented by Patti Girardi

1. @PattiGirardi

8. Created with Haiku Deck

9. Created with Haiku Deck

15. Created with Haiku Deck

16. Photo by free pictures of money - Creative Commons Attribution License https://www.flickr.com/photos/126278138@N03 Created with Haiku Deck

24. Created with Haiku Deck

32. 32

34. Photo by Pierre-Alexandre K - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/66649662@N04 Created with Haiku Deck

35. Leverage Chartwells’ “flexible approach backed by the
resources of a global company”
Generation Z
“over-connected, yet under-related”
gen Z relationships are
the core of a
vibrant academic
community
where students
exchange & discover
new ideas
our
investment
resources
create meeting
spaces that draw
people together
our cuisine
nourishes and
inspires
healthy minds and
bodies as the path to
a healthy future
Strategic positioning

36. Telling our brand story
If college = sharing big ideas + discovering new people
(chefs) (interaction facilitators) (food enthusiasts) =
drawing people together²
∑ cuisine + community + talent + global resources + flexibility
= power to nourish and inspire²
Our mission: be the place...
Chartwells = the center of a
vibrant academic life

37. Where Hungry Minds Gather

38. Healthy minds and bodies are the path to a healthy future.

39. Blue for people. The color of trust, confidence and intelligence.
The colors
Green for cuisine. The color of freshness, nature and growth.
Teal for community. The color of communication, energy and
creativity.
Magenta for culture. The color of universal harmony.
Orange for ideas. The color of enthusiasm, mental activity and
success.

41. Living the Brand: Launch Video

43. External Communications

44. ChartwellsHigherEd.com

45. DineOnCampus.com

46. Social Media

47. Social Media
Meet the new #ChartwellsHigherEd!
We are the place
#wherehungrymindsgather

48. #wherehungrymindsgather

49. Trade Show Booth

51. @PattiGirardi
LinkedIn.com/in/PattiGirardi