12. Challenges
Nickelodeon
Severe decline in viewer attendance over the last 4 years
Several Environmental Factors
Wednesday, November 12, 14
13. Challenges
Nickelodeon
Severe decline in viewer attendance over the last 4 years
Several Environmental Factors
Proposed Solution to Increase Ratings
Wednesday, November 12, 14
20. Time Difference 2.5 years
Some improvement between this period
0"
500"
1000"
1500"
2000"
2500"
3000"
7/10/11"
8/10/11"
9/10/11"
10/10/11"
11/10/11"
12/10/11"
1/10/12"
2/10/12"
3/10/12"
4/10/12"
5/10/12"
6/10/12"
7/10/12"
8/10/12"
9/10/12"
10/10/12"
11/10/12"
12/10/12"
1/10/13"
2/10/13"
3/10/13"
4/10/13"
5/10/13"
6/10/13"
7/10/13"
8/10/13"
9/10/13"
10/10/13"
11/10/13"
12/10/13"
1/10/14"
2/10/14"
3/10/14"
4/10/14"
5/10/14"
6/10/14"
7/10/14"
8/10/14"
Nickelodeon*
Nickelodeon"
Wednesday, November 12, 14
21. Time Difference 2.5 years
Some improvement between this period
Never reaches the 2.5 Million- 2011
0"
500"
1000"
1500"
2000"
2500"
3000"
7/10/11"
8/10/11"
9/10/11"
10/10/11"
11/10/11"
12/10/11"
1/10/12"
2/10/12"
3/10/12"
4/10/12"
5/10/12"
6/10/12"
7/10/12"
8/10/12"
9/10/12"
10/10/12"
11/10/12"
12/10/12"
1/10/13"
2/10/13"
3/10/13"
4/10/13"
5/10/13"
6/10/13"
7/10/13"
8/10/13"
9/10/13"
10/10/13"
11/10/13"
12/10/13"
1/10/14"
2/10/14"
3/10/14"
4/10/14"
5/10/14"
6/10/14"
7/10/14"
8/10/14"
Nickelodeon*
Nickelodeon"
Wednesday, November 12, 14
22. Solution
Recapture target audience (ages 6-11)
New programming
Spongebob is 40% of content
Reduce to 25% and use the additional time to display a
new program.
Wednesday, November 12, 14
23. Environment Factors
Netflix - Kids released
Magazine article
Aging market
High content of an older show
Wednesday, November 12, 14
24. Operations
Company structure will remain the same
Change will be to the network operation
Wednesday, November 12, 14
25. Cost Analysis/Budget
6 days a week
2 shows per day
12 minutes of
commercials (24 30
second spots)
52 weeks a year
$190.00 per 30
second spot
Wednesday, November 12, 14
27. Cost Analysis/Budget
6 days a week
3 shows per day
12 minutes of
commercials (24 30
second spots)
52 weeks a year
$220.00 per 30
second spot
Wednesday, November 12, 14
29. Cost Analysis/Budget
6 days a week
3 shows per day
12 minutes of
commercials (24 30
second spots)
52 weeks a year
$240.00 per 30
second spot
Wednesday, November 12, 14
37. Implementation
Draft new ideas and personal
Create several short skits to see which appeals to a higher
audience
Draft scripts and solicit feedback.
Wednesday, November 12, 14
38. Evaluation
Compare results of the show with current numbers.
Monitor web traffic
Twitter- the use of tweets to see who is watching and what
else they are doing
Wednesday, November 12, 14
