HOW TO COMB CURLY HAIR   The general rule of thumb is to never brush wet, damp or    dry curly hair because it is prone t...
TRENDS AND $$$$$   White, Black, Latino, Asian, Indian… curly hair does not    discriminate. Different races share the cu...
NEW PRODUCT   New Product and Brand Launch: comb that disperses conditioner    or detangler to aid in the combing of curl...
TARGET DEMOGRAPHICS BY THEIR SPENDINGHABITS
FEAR ME KNOT
EKOS – ANDRIROBAENRICHED WITH EMOLLIENT ANDIROBA OIL, THIS TREATMENT SHAMPOO FOR DRY HAIR          PROVIDES GENTLE CLEANSI...
FEAR ME KNOT                            NATURA   Powerful and natural tool              Segue into the U.S. market   Br...
THE FACE OF NATURA- THE FUSION OF CULTURE
CVS AND TARGETStrategy: Brand awareness to create a unified  beauty company that does not segregate due to  hair textureTa...
SALES FORECASTING   At home relaxer kits, sales are down by 5.3%   Unit Volume is down by 5.5% (1.5 mil.)   If 60% of t...
COST OF GOODS SOLD %Retail Price   Retail Margin     Wholesale price   $19.99           40%              $11.99     COG   ...
COST OF GOOGS – WEIGHTED AVERAGE   Skus retail                    Forecast      Sales           Cost         Cost of goods...
TOTAL LAUNCH ESTIMATE (ALL DOORS)CVS AND TARGET (8,545)  PQ for Fear   PIPE       Three      Six Months     Nine       Twe...
P&L FOR FIRST QUANTITY 300 &350 THOUSAND                                                                  AD & Promo,Fear ...
FEAR ME KNOT COMB FORECAST                 Per Door Estimate  PQ                                 17  weekly sales         ...
FORECAST FOR EKOS CONDITIONERPER DOOR ESTIMATE STORE   PQ                           20   Weekly Sales                 15  ...
WEBSITE                               NATURA - EKOS   Instructional video that shows       The sustainability and point ...
WWW.FEARMEKNOT/EKOS CONTEST.COM                   To celebrate the International Year of                    Biodiversity,...
CONTEST
WEBSITE IMAGES
Fear me not ppt
Upcoming SlideShare
Loading in …5
×

Fear me not ppt

536 views

Published on

Published in: Lifestyle, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
536
On SlideShare
0
From Embeds
0
Number of Embeds
54
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Fear me not ppt

  1. 1. HOW TO COMB CURLY HAIR The general rule of thumb is to never brush wet, damp or dry curly hair because it is prone to be naturally dry and fragile and can easily be damaged. The best way to detangle naturally textured hair is to do so in the shower with a generous amount of conditioner and your fingers. If the fingers are not a workable option, a wide toothed comb or pick with smooth teeth is the next best bet.
  2. 2. TRENDS AND $$$$$ White, Black, Latino, Asian, Indian… curly hair does not discriminate. Different races share the curls but texture is unique and applies more to ethnicity. Shampoo and conditioner is the only sector to expect real growth—7% in constant dollars by 2011—while styling products will decrease 6% in constant prices. Hair color will experience the greatest decline in sales through 2011, followed by relaxers 48% of the U.S. Latino population are women 34% of women have wavy hair 11% of women have curly hair Spring 2011 trend is all about natural wavy curly hair Consumers expect products that are specifically developed for their hair structure and needs
  3. 3. NEW PRODUCT New Product and Brand Launch: comb that disperses conditioner or detangler to aid in the combing of curly hair. In between the teeth of the comb, a small opening will release the Ekos, conditioner from Natura that is refillable to aid in the combing of your curls an. It can easily be cleaned in the shower with water. The product will evenly distribute the conditioner with the push of a button that resides on the body of the comb that can optionally open and close the chamber where the product resides and connects to the communication with the teeth portion of the comb.
  4. 4. TARGET DEMOGRAPHICS BY THEIR SPENDINGHABITS
  5. 5. FEAR ME KNOT
  6. 6. EKOS – ANDRIROBAENRICHED WITH EMOLLIENT ANDIROBA OIL, THIS TREATMENT SHAMPOO FOR DRY HAIR PROVIDES GENTLE CLEANSING, LEAVING HAIR SOFT AND SILKY
  7. 7. FEAR ME KNOT NATURA Powerful and natural tool  Segue into the U.S. market Brazil symbolizes F.M.K  Redefine Brazil as more than multicultural vision Samba and Soccer Conditioner is perfect for curly  F.M.K campaign is similar to hair issues Natura’s real women adds Affordable, sustainable, natural,  Use of refill will help the and environmentally friendly environment Sells refills  Globalize the Brand and our Financial Backing Message  Mass market exposure BENEFITS TO MARRY
  8. 8. THE FACE OF NATURA- THE FUSION OF CULTURE
  9. 9. CVS AND TARGETStrategy: Brand awareness to create a unified beauty company that does not segregate due to hair textureTactics: Mass market will bring more consumer knowledge to “Fear Me Knot and EkosTactics: To convert the 5.5% of black women who no longer buy at home relaxer kitsTactics: To compete with our consumer’s favorite products
  10. 10. SALES FORECASTING At home relaxer kits, sales are down by 5.3% Unit Volume is down by 5.5% (1.5 mil.) If 60% of these women were to buy “Fear me Knot” the # is 49,500 Latinas buy double of any other race in personal care products considering they also have a greater curly hair population that does not need or relaxes their curls (49500 x 3) = 148,500 50,000 units went to any other race with curly hair 25,000 Miscellanious teens, 40 plus, the rest of the 40% who are no longer relaxing, anyone without curly hair that likes to come and condition their hair
  11. 11. COST OF GOODS SOLD %Retail Price Retail Margin Wholesale price $19.99 40% $11.99 COG Wholesale price COG/WP $2.63 11.99 21.93%
  12. 12. COST OF GOOGS – WEIGHTED AVERAGE Skus retail Forecast Sales Cost Cost of goodsprice/net revenue $11.99 300,000 $3,598,200.00 $789,000.00 22% $7.49 350,000 $2,622,900.00 $471,240.00 18% Total 650,000 $6,221,100.00 $1,260,240.00 20%
  13. 13. TOTAL LAUNCH ESTIMATE (ALL DOORS)CVS AND TARGET (8,545) PQ for Fear PIPE Three Six Months Nine Twelve Me Knots Months Sales Months Months Sales Sales Sales 145,265 102,588 1,538,100 1,657,730 1,751,725 2,230,245 PQ For Ekos 170,900 128,175 1,922,625 2,093,525 2,178,975 2,563,500
  14. 14. P&L FOR FIRST QUANTITY 300 &350 THOUSAND AD & Promo,Fear Me Net Sales Cost of Sales PR, Web, Overhead Net ProfitKnots Revenue Goods Margin Present & Costs Goal Merch CostsDollarAmount $5,350,000.00 $1,260,640.00 $4,089,360.00 $1,070,000.00 $1,400,000.00 $1,428,720.00% of Sales $5,350,000.00 23.56% 76.44% 20.00% 26.17% 26.71%
  15. 15. FEAR ME KNOT COMB FORECAST Per Door Estimate PQ 17 weekly sales 12 Pipeline ( first 15 weeks) 180 additional ( 3 months) 180 6 months 194 9 months 205 12 months 261
  16. 16. FORECAST FOR EKOS CONDITIONERPER DOOR ESTIMATE STORE PQ 20 Weekly Sales 15 Pipeline 225 Additional 3 Monthhs 225 6 months 245 9 months 255 12 months 300
  17. 17. WEBSITE NATURA - EKOS Instructional video that shows  The sustainability and point functionality and benefits of of difference Fear me Knots Comb  Brazilian and American Tips and Tricks to achieve the Bloggers perfect curls from professional stylist and Videos  The beauty of the Amazon Tips for mommies on pictures and videos detangling their babies hair  Education on Natura Ekos Collage of Beautiful curly hair products and their models and everyday women commitment to conserve and teens the environmentFEAR ME KNOTS WEBSITE
  18. 18. WWW.FEARMEKNOT/EKOS CONTEST.COM  To celebrate the International Year of Biodiversity, Fear me Knots and Natura Ekos launches a promotional contest.  The winners will embark on an incredible journey to the Amazon to learn the ancient nut of Sustainable Development Reserve Iratapuru River in Amapá, where they can monitor, closely, the intricate work of the community in collecting nuts.  This experience will be photographed and narrated by the travelers themselves, * and published in an edition of National Geographic Brazil and the Winner will be featured In the next fear me Knot camapaign.  To compete for the prize, choose one of the biomes (Amazonia, Atlantic Forest, Cerrado, Caatinga, Pantanal, Pam pa, Coastal Zones and Marine ) and tell, through pictures and previously unpublished manuscripts of his own, which is his personal story about this place. Have any special memories? Witnessed some
  19. 19. CONTEST
  20. 20. WEBSITE IMAGES

×